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CONTENT TYPE: Article | TOPIC: Marketing Content

Marketers, bloggers, and small business owners have struggled with the same problem for years: how to create compelling content. Why? Because they're using the wrong process—or, worse, no process at all.

CONTENT TYPE: Article | TOPIC: Social Media Marketing

Businesses tend to focus on what to do about one or two negative reviews, but the most effective way to combat bad feedback is to increase the amount of positive reviews for your product or service.

CONTENT TYPE: Article | TOPIC: Marketing Content

You don't have to come up with all the ideas for content creation. You can crowdsource from those who are likely even more qualified to determine what would be valuable to your audience.

CONTENT TYPE: Article | TOPIC: Marketing Strategy

Being able to effectively increase your online conversion rate is among the major factors affecting the future success or failure of your business.

CONTENT TYPE: Article | TOPIC: Demand Generation

What motivates your buyers? Four key personality types, as defined by the DISC model, will give you the clues you need to understand buyers. Here is how each type of personality thinks, along with some approaches for selling to them.

CONTENT TYPE: Article | TOPIC: Demand Generation

Here are four ways segmentation can improve demand generation—and four practical tips on what and how to segment.

CONTENT TYPE: Article | TOPIC: SEO

The people writing consumer/user-generated content are the same ones performing search queries. If you can harness their sentences, paragraphs, and ideas, you can crowdsource search optimization.

CONTENT TYPE: Article | TOPIC: Event Marketing

Established brands can likely withstand experiential marketing flops because customers can fall back on previous positive brand experiences. Not so for new brands or product lines: A negative customer experience would likely be enough to sink them.

CONTENT TYPE: Article | TOPIC: Social Media Marketing

Influencer marketing—the "it" tactic of 2015—will only gain momentum in 2016. If you're planning to work with high-level influencers for complex social media campaigns, here are key steps to take.

CONTENT TYPE: Article | TOPIC: None

Mobile marketing has come a long way, but there's still progress to be made in technology, analytics, and strategy. Most notably, it's time for a paradigm shift: to think of mobile as the home for omnichannel marketing.

CONTENT TYPE: Article | TOPIC: Email Marketing

Here's how you can begin optimizing your newsletters and lead nurturing, event, and other marketing emails for more clicks.

CONTENT TYPE: Article | TOPIC: Social Media Marketing

When creating a hashtag to represent your brand, community, or event, you might think of it as dating: you want excitement, you want intrigue, but you also want something that will last, at least a little while.

CONTENT TYPE: Article | TOPIC: Customer Experience

With the start of the year comes the opportunity to re-evaluate your marketing and customer-experience strategies—to plan how you can up your game in the year ahead. Here's what three trends have in store for you this year.

CONTENT TYPE: Article | TOPIC: Customer Experience

Targeting and buying online audiences has never been easier or more affordable. But even the right audiences can be hard to engage once you reach them. The key to making your audience care is relevance.

CONTENT TYPE: Article | TOPIC: Email Marketing

Yahoo Mail's 18th birthday makeover will affect how marketers reach consumers in the future. In fact, updates such as search filters, avatars, and embedded brand logos actually have the potential to make marketers' email efforts more productive.

CONTENT TYPE: Article | TOPIC: Marketing Content

The latest trend to enter the marketing world is interactive content, and it's gaining popularity for very good reasons.