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CONTENT TYPE: Article | TOPIC: Customer Experience

Are you getting the most out of segmentation, or are you leaving money on the table? Here are seven common mistakes to avoid.

CONTENT TYPE: Article | TOPIC: Communications

We've all heard the misconception that communicating over text via mobile decreases the personal touch. But, quite to the contrary, it's actually an effective, engaging way to connect when you're in the palm of someone's hand.

CONTENT TYPE: Article | TOPIC: Customer Experience

By ensuring that your marketing encourages repeat business, brand loyalty, and customer referrals, you give your business the kind of boost that can't come from any other source. But how do you go about doing that?

CONTENT TYPE: Article | TOPIC: Websites

Popups were once the bane of the Web; today, they are an excellent way to capture visitors' attention and improve conversion rates. But if not done properly, they still ruin the customer experience.

CONTENT TYPE: Article | TOPIC: Customer Experience

By not making it a priority to ask for, listen to, and implement customer feedback, companies are missing a huge opportunity to earn customer loyalty and improve their product or service.

CONTENT TYPE: Article | TOPIC: Demand Generation

In B2B marketing, to convince customers to buy from you, they must know who you are, what you do, and why you matter to them. Here's how to move their buying decision forward—from "we're interested" to "where do we sign?"

CONTENT TYPE: Article | TOPIC: Marketing Content

Creating professional-quality videos is not an easy task. You are not going to immediately create masterpieces... You might never even get close. But that does not mean you cannot create video content that is successful online. Here's what you need.

CONTENT TYPE: Article | TOPIC: Demand Generation

The purpose of B2B marketing is to attract and retain profitable customers. The first step toward that goal is to learn who influences buying decisions—and then win their trust in a way that will result in a sale.

CONTENT TYPE: Article | TOPIC: Demand Generation

Rather than just pass leads off to Sales, marketers now shape and guide prospects through the sales funnel until purchase intent is clear. Thanks to lead nurturing, doing so is easier and more effective than ever before.

CONTENT TYPE: Article | TOPIC: SEO

Your SEO efforts have been paying off with steady website traffic... until the inevitable happens: Organic traffic stops growing. But getting past the "SEO plateau," one of the greatest challenges for online businesses, is possible.

CONTENT TYPE: Article | TOPIC: Marketing Content

Increasing content noise and competition, greater reliance on pay-to-play content promotion models, and over-promotion and channel saturation that sabotage your marketing efforts... You can conquer those negative trends.

CONTENT TYPE: Article | TOPIC: Customer Experience

By collecting, curating and featuring user generated content (UGC)—such as selfies—brands can build authentic relationships with audiences and inspire genuine customer advocacy.

CONTENT TYPE: Article | TOPIC: SEO

Local SEO is every small business's key to better search engine rankings and higher conversion rates. SEO is a complicated industry, but these five tips will help you win customers and improve your SERP placement.

CONTENT TYPE: Article | TOPIC: Advertising & Promotions

Facebook is a powerful social media outlet, even for B2B marketers. But how can you make use of Facebook when organic reach for B2B seems to be declining? The answer, in part, is "pay to play": Facebook advertising.

CONTENT TYPE: Article | TOPIC: Email Marketing

Competition is fierce. You need to get as much return as humanly possible from any outreach and influencer marketing activity you undertake. Knowing how to write effective, engaging emails is vital to ensuring those campaigns convert well.

CONTENT TYPE: Article | TOPIC: Social Media Marketing

Content marketing is one of the most effective strategies for today's marketers. But the mindset, objectives, and intentions of B2B audiences are different from those of B2C audiences. Content for those different audiences must also differ.

CONTENT TYPE: Article | TOPIC: Email Marketing

Imagine trying to get added to Kanye's VIP list for the hottest club in LA. You're standing in line, hoping he'll let you in. That's just about the same as trying to get your emails into recipients' inboxes... because the principles behind email deliverability are based on human-behavior patterns.