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  • B2B Video Benchmarks for 2017

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Videos created by B2B companies continue to be viewed mainly on desktop computers, and they are still mostly watched during the workweek, according to recent research from Vidyard.

  • Social Listening in 2017: The Next Frontier in Social Media

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Social media is already an important part of the customer experience. Which is why marketers are using social listening for better targeting during the customer journey. Here are the social listening capabilities you need in your marketing strategy for 2017 and beyond.

  • Eye-Tracking Study: Online Ad Elements and Formats That Get Attention

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Which online ad creative elements capture consumers' attention? What types of online ad formats are most seen by visitors to content websites?

  • How Marketers Can Use Snapchat in 2017 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Snapchat can be a great tool for marketing and advertising. This infographic explains some of its most useful and effective features.

  • Valentine's Day Search Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Online searches related to Valentine's Day start increasing at the beginning of the year and peak in volume on the day itself, according to recent research from Bing Ads.

  • The Apps and Technologies Trending With College Students [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    College students in the United States are increasingly using Uber for transportation, Spotify for music, and Venmo for making payments, according to recent research from Fluent.

  • Video Marketing That Goes Down the Funnel, Not Down the Drain

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Just because we marketers understand the power of video doesn't mean we use it to its full potential. If you're not using video in all the stages of the marketing funnel, you're leaving conversions and sales on the table.

  • Customer-Experience Expectations: What Happens When You Don't Deliver [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    What happens when your customers aren't happy? Poor customer experiences can affect your bottom line in more ways than you might know.

  • Consumers Want These E-Commerce Website Elements Personalized

    Chart

    CONTENT TYPE: Chart | TOPIC: Websites

    The e-commerce website elements that consumers are most interested in seeing personalized are shipping options, product recommendations, and coupons, according to recent research from Episerver.

  • Who Searches on Bing, and Why They're Important for Marketers [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: SEO

    The Bing network of search engines reaches one-third of PC searchers. Who are they, and how can your business benefit from reaching them?

  • Four Tips to Boost Traffic (and Leads) With Compounding Blog Posts

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    What if, rather than thinking of your blog as a chore on a to-do list, you were to view it as a savings account, with each post a long-term investment that generates increasing traffic and relevant leads?

  • Eight Design Tips for Your Next Tradeshow Display

    Article

    CONTENT TYPE: Article | TOPIC: Event Marketing

    We know a good tradeshow display when we see one: It's usually the booth attracting a ton of visitors and leads. Sure, success depends on more than just display design, but design helps you stand out in a sea of exhibitors.

  • Eight Myths E-Commerce Marketers Must Stop Believing In

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    At a time when tips and tricks for running an online business are so readily available, it should be easy to learn about achieving success. But how can you tell the difference between sound advice and seemingly sound myths?

  • Your 2017 Marketing To-Do List [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    Have you created your marketing to-do list yet? IBM offers advice on key marketing trends to help you succeed in 2017.

  • A Day With Your Smartphone [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Communications

    Smartphones have become part of nearly every aspect of our daily lives, from showering to working to sleeping. Here's a look at the many ways we rely on our mobile phones, and how texting (SMS) has helped foster that reliance.

  • What's Old Is New Again... Account-Based Marketing: Nipul Chokshi of Lattice Engines on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Account-Based Marketing

    Nipul Chokshi of predictive analytics company Lattice Engines explains how account-based marketing can be scaled to work for companies with a large volume of target accounts, and offers advice for implementing ABM.

  • The Best Times and Approaches for Pitching Journalists

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Most journalists say they like to be pitched story ideas early in the week and in the morning, according to recent research from Business Wire.

  • The Content Marketer's Approach to Successful Social Selling and Sales Enablement

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Push marketing. Pull marketing. Content marketing. Social selling. Sales enablement. All are in the playbook that Marketing and Sales use to grow the business via digital channels. Here's what content marketers need to know about their role.

  • Fixing Native Advertising [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    Native advertising has become a source of revenue for many publishers. But trust is an issue: Consumers often feel deceived by both the media and native ads. Here's some insight on why publishers need to maintain trustworthiness, along with advice on how to do exactly that.

  • Which Types of Facebook Posts Get the Most Likes, Comments, and Shares? [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Consumers interact most with very short Facebook posts, according to recent research from BuzzSumo.