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  • Four Steps to Influencing Customers With a Smart UGC Campaign

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    People's product preferences are undoubtedly influenced by media, and your audiences have no qualms about using media to share stories about their brand experiences. So here's how you can harness UGC to influence your target audience.

  • The Most Effective Triggered Email Types for E-Commerce Brands

    Chart

    CONTENT TYPE: Chart | TOPIC: Email Marketing

    Welcome emails and abandoned-cart emails are the most effective triggered/automated message types for driving e-commerce sales, according to recent research from Klaviyo.

  • Five Ways Brands Are Screwing Up Customer Engagement: How You Can Get It Right

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    What's so hard about engaging people who were already convinced enough about you to have made an initial purchase? These are five big mistakes companies make in their relationships with customers.

  • How to Use Google AdWords: 11 Steps to Success [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    Does your Google AdWords strategy seem to be stagnating? Check out this infographic for 11 key steps to make sure you're using AdWords to its fullest potential.

  • 53 Must-Have Features of Local Business Websites [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Websites

    Local business websites shouldn't always follow the same practices as those of bigger, international retailers. Check out this diagram for a visual guide to the do's and don'ts of your local website.

  • The Main Reasons Consumers Dislike (and Like) Online Ads

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    The older a consumer is, the more likely he or she is to dislike online advertisements, according to recent research from Choozle.

  • Creating a Website That Works

    Guide/Report

    CONTENT TYPE: Guide/Report | TOPIC: Websites

    All roads lead to your website. You need to ensure it not only communicates your brand effectively and distinctively, but also serves as your round-the-clock sales force. A website that works maximizes customer acquisition and retention while saving time, money, and human resources.

  • Your Marketing Superpowers: Targeting and Personalization. Scott Dubois on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Advertising & Promotions

    Scott Dubois, co-founder of digital agency Pidalia, discusses generational marketing, the power of personalization, qualities to look for in an agency, and more.

  • The Media and Internet Habits of Moms in 2017

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Moms in the United States now spend more time each day on the Internet than listening to the radio or watching television, according to a recent report from Edison Research and Triton Digital.

  • The Most Important Social Network for Influencers

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Instagram is both the most used social network by influencers and the top social network influencers focus on, according to recent research from Hashoff.

  • How to Use Product Videos to Boost E-Commerce Sales [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Adding videos to your website can be an effective way to increase e-commerce sales. Check out this infographic to see how brands are using product videos to increase revenue.

  • What Grade Do Marketers Give Their Personalization Efforts?

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Are marketers pleased with the level of personalization in their own marketing efforts—and in the email, Web, and mobile channels they use? What grades do they give themselves?

  • The Digital Marketing Channels Small Businesses Use Most

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Websites and social media are the digital marketing channels that small businesses use most, according to recent research from Drip.

  • Seven Easy Tactics for Generating Content Marketing Ideas

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    Over 2 million blog posts are published each day. No wonder many marketers struggle with generating fresh content ideas to fuel their marketing efforts. Here are seven tactics to overcome your idea-generation hurdles.

  • How to Select an Influencer Marketing Marketplace [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    An influencer marketplace can make working with influencers easier and more effective, but only if you pick the right marketplace for your needs. Check out this infographic for some factors to consider.

  • Google Paid Search Trends: 1Q17

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    The proportion of clicks on Google AdWords units that originated from mobile phones increased significantly in the first quarter of 2017 (1Q17) compared with the first quarter of 2016, according to recent research from iProspect.

  • Reaching Millennials in 2017: Turns Out, They're on Their Phones

    Article

    CONTENT TYPE: Article | TOPIC: Communications

    We've become used to hearing about Millennials as "the next generation of consumers." That's no longer the case. Millennials are adults now. They're the current generation. And they're your customers. Here's how to reach them.

  • The Podcast Market in 2017: Demographic and Listening Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    One in four Americans has listened to at least one podcast in the past month, according to recent research from Edison Research and Triton Digital.

  • How Direct Mail Is Winning in the Age of the Internet [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Think direct mail is dead? Think again, according to this infographic from Experian. Check out the numbers on this billion-dollar industry.

  • The Ideal Pre-Roll Ad Lengths for Short-Form Videos

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Most consumers say they expect a pre-roll ad to play under 15 seconds on a video that's up to one-minute long, according to recent research from AOL Advertising.