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  • The Content Marketer's Approach to Successful Social Selling and Sales Enablement

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Push marketing. Pull marketing. Content marketing. Social selling. Sales enablement. All are in the playbook that Marketing and Sales use to grow the business via digital channels. Here's what content marketers need to know about their role.

  • Fixing Native Advertising [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    Native advertising has become a source of revenue for many publishers. But trust is an issue: Consumers often feel deceived by both the media and native ads. Here's some insight on why publishers need to maintain trustworthiness, along with advice on how to do exactly that.

  • Which Types of Facebook Posts Get the Most Likes, Comments, and Shares? [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Consumers interact most with very short Facebook posts, according to recent research from BuzzSumo.

  • The 10 Biggest E-Commerce Shopping Days of 2016

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Cyber Monday (November 28) was the biggest e-commerce shopping day of 2016 in the United States, according to recent research from comScore.

  • How Digital Marketers Are Using Visual Content [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Most digital marketers (90%) say more than half of the content they create includes some sort of visual element (image, graphic, video, etc.), according to recent research Venngage.

  • Facebook Advertising 101 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Are your Facebook ads set up for success? Targeting traffic on the social site can help small businesses generate leads and sales, but it helps to know where to start and get some insider tips.

  • Three Major Shifts That Will Transform Video Marketing in 2017

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    In 2017, three major shifts in how we create, promote, and measure video content will bring about the tipping point that changes the game and puts us squarely on track for the Golden Age of Video.

  • The Ultimate Local SEO Guide [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: SEO

    Keeping up with local SEO changes is vital to many businesses, but the shifting rules and new technologies can be a challenge.

  • The Most Important Google Search Rank Factors [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: SEO

    Ranking among the top Google search results is increasingly driven by dynamic factors, such as content relevance and user intent, rather than static factors, such as the number of keywords and links on a page, according to recent research from Searchmetrics.

  • Newspaper Readership Trends by Platform and Age

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Newspapers reach 169 million adults in the United States each month via print and digital, according to recent research from Nielsen Scarborough.

  • 12 Examples of Killer Email Campaigns From 2016 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    Kick off 2017 with the latest top 10 list–plus two bonus entries–and get inspired by some of the top emails from the past year.

  • Three Game-Changing Trends for Mobile Marketing in 2017

    Article

    CONTENT TYPE: Article | TOPIC: Communications

    2016 was a big year for mobile marketing, but 2017 will be even bigger. A few tech trends looming on the horizon are going to make a deep impact on every mobile marketer’s work—whether they know it or not.

  • The Most Effective SEO Tactics

    Chart

    CONTENT TYPE: Chart | TOPIC: SEO

    Marketers say creating relevant content is the most effective search engine optimization (SEO) tactic, according to recent research from Ascend2.

  • Goodbye Google Keyword Planner, Hello Keyword Research Using PPC

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Did you sigh when you heard Google is revoking free access to its Keyword Planner? Your first reaction was probably something like "Google is sticking it to us again." But there's an easy, inexpensive workaround: a small PPC campaign.

  • 10 Rules for Effective Facebook Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Putting your brand on Facebook is one thing. But making it effective on the social platform is another. Which of these 10 tips can you check off?

  • The Most Effective Digital Channels to Include in 2017 Marketing Plans

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Marketers expect brand websites to be the most effective digital channel in 2017, according to recent research from Ascend2.

  • The Four Pillars of Performance for Digital Marketing Campaigns

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Even as marketing changes at breakneck speed, some things stay the same. The four pillars of performance have withstood the test of time, so keep them in mind to improve your marketing campaigns' chances of success.

  • Real-Time Marketing: Five Tips for Surviving in Our Brave New World

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Marketing campaigns that take months to plan, launch, and execute may still have a place in today's always-connected world, but if you aren't also jumping into real-time marketing, you will lose out.

  • Seven Ways to Stand Out in, and Benefit From, the Experience Economy

    Article

    CONTENT TYPE: Article | TOPIC: Event Marketing

    The experience economy gives us the opportunity to do more than just sell goods and services; we can now create unique memories and experiences for our customers—and in the process achieve competitive advantage.

  • Useful SEO Content Tactics for a Successful 2017

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    SEO has evolved significantly, especially over the past few years: It is no longer search engine optimization, per se; our content efforts are now aimed at users, not search bots. These tips will help make your own SEO content more engaging in 2017.