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  • How to Improve Your Content Marketing by Embracing Failure

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Sometimes, your content crashes and burns. That might mean no one reads your article, it doesn't get shared, or you get bombarded with nasty comments. But, all that's OK. In fact, it might be for the better.

  • How to Improve Your Marketing ROI With Google AdWords [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: SEO

    Google AdWords can be an extremely cost-effective way to advertise and reach customers all over the world. This infographic explains how AdWords works—and how it can improve your ROI.

  • How Marketers Find Social Media Influencers

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Most marketers find social media influencers for campaigns by reaching out to them directly rather than by using influencer platforms or talent agencies, according to recent research from Bloglovin'.

  • How to Use Video to Achieve Your Marketing Goals: From Awareness to Sales (And in Between)

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Videos are one of the most effective types of marketing content around. But using the right type of video for each marketing goal is key.

  • Owned, Paid, and Earned: The Social Media Trifecta [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Owned, earned, and paid social media are often thought of as separate tactics of a brand's social strategy. But ensuring all three work together can give you the biggest and best results. See how to make that happen.

  • What Marketers Want From Conferences [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Event Marketing

    Most marketers want conferences to be affordable, to mix education and networking, and to be three or fewer days long, according to recent research from Digital Third Coast.

  • How to Build a Micro-Influencer Marketing Program in the Months Before Black Friday

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Black Friday might seem like it's a long time away, but some of the most worthwhile holiday marketing activities require months of planning. If you want to build out a micro-influencer program for the holiday season, this 5-month plan will get you started.

  • What Influences Consumers to Purchase From Marketing Emails?

    Chart

    CONTENT TYPE: Chart | TOPIC: Email Marketing

    Consumers say they are most influenced to make purchases from marketing emails by sales/discounts and brand reputation, according to recent research from Yes Lifecycle Marketing.

  • 11 Questions to Ask Before You Create a Marketing Video [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Lights, camera, action! But before you get to that point, check out these 11 questions to ask yourself about creating a marketing video for your brand.

  • The 10 Most Talked About Television Shows on Social Media

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    The Walking Dead was the most talked about television show on social media during the 2016-2017 season, according to recent research from Nielsen.

  • How Excellent Product Photography and Videos Increase E-Commerce Sales

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    The Web continues its march toward becoming more image-centric, and any e-commerce site not willing to invest in product photography or video is already being left behind.

  • The Most Effective Paid Channels for Distributing Content

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Marketers say search engine marketing and social media advertising are the most effective paid channels for distributing content, according to recent research from Ascend2.

  • 10 Things You Can Do With an Explainer Video (And Why You Should Do Them) [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Marketers know that video can be an effective medium, but figuring out the best way to use videos can be a challenge. Today's infographic shows how to use explainer videos throughout your marketing funnel and gives you 10 specific video and distribution ideas.

  • What Bothers Consumers Most About Brand Marketing

    Chart

    CONTENT TYPE: Chart | TOPIC: Branding

    Consumers say the thing they dislike most about brand marketing is false, misleading, or phony advertising, according to recent research from the CMO Council and Dow Jones.

  • 127 Facts and Stats About Video Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    How are brands using video to increase conversions? This infographic shares success stories of several brands as well as many other stats and facts about the video phenomenon.

  • Create a High-Frequency Content Development System

    Guide/Report

    CONTENT TYPE: Guide/Report | TOPIC: Marketing Content

    The results are in, and marketers like you want more: more content showing up in search, more content driving visitors to your website, and more content guiding prospects through the sales cycle. This calls for a more effective system for creating more content using the resources you already have.

  • Five Tips for Building Better Loyalty Program Emails

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Email is a highly effective channel for delivering loyalty program content and experiences that get your first-time shoppers to stick around—and drive up your customer lifetime value.

  • Marketing and Podcasts: What You Need to Know [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Whether you're creating a podcast or you're just advertising on one, this infographic has all the important stats and facts you need to know about the medium and how to use it as a marketer.

  • Why Social Media Is the Best Thing to Happen to Marketing Automation [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Martech

    Are you using your marketing automation platform to its fullest capabilities? If you're not including data from social media channels, you could be missing out.

  • How Much Digital Ad Spend Is Lost to Fraudulent Bots?

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Brands worldwide are set to lose $6.5 billion in online advertising spend to fraudulent bots this year, according to recent research from White Ops and the Association of National Advertisers (ANA).