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  • The Top Hurdles to Proving Digital Marketing ROI

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Marketing leaders say linking social and content pieces to revenue is the biggest hurdle they face in determining the ROI of their digital efforts, according to recent research from TrackMaven.

  • Seven SEO Trends to Keep Up With in 2017 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: SEO

    Is your website SEO-ready with accelerated mobile pages (AMPs) and rich snippets? If not, it's time to get going, suggests an infographic that covers what we can expect in the SEO world this year.

  • Five Ways SaaS Companies Can Achieve Proactive Customer Success

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    It seems so obvious: Businesses that take a proactive approach to customer success, going out of their way to anticipate customers' needs and offer help rather than waiting to be asked, are more likely to have loyal and repeat customers.

  • Six Building Blocks of a High-Converting Lead Generation Form

    Article

    CONTENT TYPE: Article | TOPIC: Websites

    Let's be honest: Website visitors hate to fill out your lead generation forms. Luckily, there are proven ways to reduce form friction and get prospects to hand over their valuable information.

  • Head-to-Head: Direct Mail vs. Email [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    Direct mail versus email: Which is more effective, and which gives the best ROI? It's not a zero-sum game. Check out this infographic from the UK for more.

  • The State of Content and Influencer Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    As content and influencer marketing continue to reap big rewards for brands, this infographic looks at the state of the "creator economy," including how much is being spent and how brands can best use content and influencers.

  • Anatomy of a Viral Video: A Tale of Two Stories

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Between two similar videos, what makes one buzz to the top of the YouTube charts, and one languish in obscurity? Experts weigh in.

  • Lead Generation Landing Page Benchmarks and Top Content Tactics

    Chart

    CONTENT TYPE: Chart | TOPIC: Websites

    Lead generation landing pages that are short and use simple language have significantly higher conversion rates, according to recent research from Unbounce.

  • Don't Make a Titanic Mistake: Bigger Experiences Aren't Always Better in Experiential Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Event Marketing

    When planning an experiential marketing campaign, it can be tempting to sink a titanic budget into the splashiest one-day event ever conceived, but that single-minded pursuit of buzz is risky. There are icebergs in those waters.

  • 40 Video Stats You Should Know If You Work in E-Commerce [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    After seeing a product video, consumers are 46% more likely to do an online search about that product, according to an infographic that's chock full of 40 stats about video use in e-commerce. Check it out to get some ideas for how you can use video.

  • How Brands Are Using Influencer Content

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Most companies that pay influencers to create content also repurpose those pieces for their own brand channels, according to recent research from Linqia.

  • How Small Marketing Teams Can Achieve Big Content Wins

    Article

    CONTENT TYPE: Article | TOPIC: None

    Whether you're focused on building a content strategy, creating and distributing content, or measuring content performance, even one-person teams can achieve content marketing success.

  • Digital Trends 2017: Are Brands and Customers on the Same Page? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Augmented reality, virtual reality, screenless ordering... New technologies are emerging, and brands are eager to jump on board. But how do your customers feel about new digital trends? Are brands and consumers on the same page?

  • The Share of Smartphone Visits to Websites in Seven Major Industries

    Chart

    CONTENT TYPE: Chart | TOPIC: Websites

    The share of visits by smartphone users to US websites across all industries jumped 18% from 2015 to 2016, according to recent research from Adobe.

  • Three Ways UGC Influences Sales: The Case of Real-Customer Photos

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    When you scale your content creation efforts with user-generated content, and use real customer photos alongside branded content in your marketing, you'll gain credibility and authenticity for your brand and marketing—and help generate sales.

  • Diversifying Ad Spend: Why Mobile Marketers Need Both David and Goliath

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    Although Facebook and Google dominate mobile advertising, marketers run the risk of relying too much on them for the results their brands need. Spreading spend across a variety of channels increases the likelihood of optimal ad performance.

  • 11 Tips on How to Plan, Prep, and Deliver a Killer Presentation [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    Most marketers say presentations are critical to their jobs, but must also say they have anxiety about public speaking. What's a marketer to do? This guide offers helpful tips for honing your presentation skills and winning over audiences.

  • Which Brands and Social Networks Do Teens Think Are Cool?

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    US teenagers age 13-17 (Gen Z) say YouTube and Netflix are the coolest brands, according to recent research from Think With Google.

  • Personalize Your Shoppers' Retail Experiences [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Retailers that provide stellar customer experiences are primed to increase revenue, data shows. Check out this infographic about the state of retail to see how personalized and positive customer experiences can help your bottom line.

  • The Most Popular B2B Data Providers With Marketers

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    ZoomInfo, InfoUSA, and Data.com are the most popular data providers with B2B marketers, according to recent research from Openprise.