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  • People are busier than ever, and increasingly they are learning by listening to podcasts while multitasking. Accordingly, audio content might be the perfect choice to market your business or brand.

  • It's easy to send an email to subscribers, but not so simple to make sure that email ends up in the inbox. This graphic (and game!) from ReturnPath outlines the steps you need to take to ensure good email deliverability.

  • Facebook is the most popular channel with local businesses for running advertising campaigns this holiday season, according to recent research from Netsertive.

  • Acquiring new customers may be exciting, but keeping the ones you have is more profitable. Check out today's infographic for 20 reasons you may want to focus your marketing efforts on customer loyalty.

  • An event attendee's experience doesn't start and end when the doors open and close. Vendors can build relationships before, during, and after events—and the right content is key to doing that. Check out the infographic for tips on how to use content to boost the impact of your event presence.

  • Most marketers say the effectiveness of their email marketing campaigns is improving, according to recent research from Return Path and Ascend2.

  • With the year quickly coming to a close, many companies are looking to ramp up their sales efforts to hit or exceed their projected numbers for the year. These six platforms can help B2B sales departments close out the year strong.

  • Consumers expect to be notified quickly by retailers when there is an issue with their shipment or when their delivery date changes, according to recent research from Dropoff.

  • Is the computer as we know it on its way out? As mobile usage continues to grow—and PC usage continues to decline—what does that mean for computers? And what does it mean for marketers as they try to keep up with changing consumer habits?

  • Consumers say detailed product descriptions, images, and customer reviews are the three content types that most influence their purchases on e-commerce websites, according to recent research from Clutch.

  • Looking for something new for your social media program? Today's infographic offers nine trends you can expect to see in the coming year. Check them out to stay ahead of competitors and keep your followers engaged.

  • What are the most popular methods for promoting webinars? When do people tend to register for webinars? And how long are webinars, on average?

  • Keyword research is vital for success, because it's all about determining user intent. And without user intent, there is nothing guiding the content we create, the backlinks we aim to earn, and the on-page content we optimize.

  • How will technology transform your next event? Whether you use apps or drones, events are changing, and technologies are helping planners become more efficient and attendees become more engaged.

  • Black Friday is no longer contained within US borders. Now—thanks to Amazon and other international retailers—big shopping boosts occur in countries all over the world on that day. Learn more Black Friday stats and facts in this infographic.

  • Getting holiday-season email delivered and opened without irking your recipients is a challenge. Luckily, we've compiled a few tested tips and tricks that will help you refine your emails to bring your organization more cheer this season.

  • Facebook is the most popular social network with consumers for posting updates about holidays and life milestones, according to recent research from Sprout Social.

  • Marketers and retailers have a huge opportunity on social media during the holidays. Being prepared for the holiday rush is a huge advantage, but some brands can easily fall behind this hectic time of year. Stay ahead of the competition with these seven key steps.

  • Direct marketing not only has a place in modern marketing campaigns still but also pairs well with other marketing channels, according to today's infographic. Direct marketing can help you create a multichannel experience for your buyers.

  • Want your marketing emails to break through all the noise on Black Friday and Cyber Monday? Then consider sending them a day early or a day late.