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  • Using Constant Curiosity to Create 'Firecracker Content': Jon Burkhart on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Content

    Content strategist, B2B Marketing Forum speaker, and author Jon Burkhart explains how brands can use constant curiosity to create "firecracker moments" for customers. He also shares the secret to knowing when to engage in real-time marketing.

  • The Paid Social Channels Marketers Are Most Bullish About

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Which social networks are brands and agencies advertising on most? Are marketers more bullish about some paid social platforms than they are about others?

  • 2018 Digital Advertising Trends: Which Predictions Came True [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    Video will be huge, mobile will be first, and consumers will be clamoring for data transparency: That's what marketers expected in 2018. Which of those predictions came true? See what's actually happening in digital advertising this year.

  • Eight Ways to Reduce Search Ad CPA and Boost Conversions

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Paid search ad campaigns can be the fastest way to generate leads. The challenge, however, is to ensure healthy cost per acquisition (CPA). Here are eight techniques you can use to boost conversions while reducing CPA.

  • How Data Can Lead You Astray: Six Costly Mistakes

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    We have more data than ever before. And more data means better decisions, right? Not always, because numerical mirages can lead us astray. Here are six ways stats can let us down.

  • Consumers' Gift Card Preferences in the Digital Age

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Although consumers currently purchase more physical gift cards, digital gift card purchases are becoming increasingly popular, according to recent research from Blackhawk Network.

  • SEO Professionals' Biggest Issues With Google My Business

    Chart

    CONTENT TYPE: Chart | TOPIC: SEO

    Search engine optimization professionals say their biggest pain point with Google My Business is dealing with fake reviews, according to recent research from BrightLocal.

  • Content Marketing and Native Advertising: A Match Made in Marketing Heaven

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Content marketing and native advertising each have their own benefits. But when used together, the whole is greater than the sum of its parts. Read on for tips to help you drive even more leads.

  • The Time and Cost of Mobile Application Development [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Communications

    The cost of building a mobile app can range from a few thousand dollars to several hundred thousand dollars. See which factors most affect cost so you can choose the best features for your app and aim for a positive ROI.

  • How to Use Mobile Marketing for Your Business [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Communications

    Unravel the mobile marketing mystery with plenty of ideas for how to use mobile to boost consumer engagement and drive more conversions.

  • The New Branding: Five Tips for Creating Shareable Brand Experiences

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Today, branding is not about slapping logos on various media. To grow, your brand needs to be providing consumers with disruptive—that is, memorable and sharable—experiences.

  • The Staggering Amount of Data Generated Online Every Minute [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    Each minute of the day, users of the Internet watch 4.3 million YouTube videos and conduct 3.9 million Google searches, on average, according to recent research from Domo.

  • The Psychology of Advertising: Thinking vs. Feeling [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    Considering all the advertising people see on a daily basis, it's a miracle any of the ads actually push through the clutter to stand out. Here's a look at the psychology of ads, including tips to make your ads memorable.

  • How Often Brands Send Marketing Emails

    Chart

    CONTENT TYPE: Chart | TOPIC: Email Marketing

    How often do companies send out marketing emails? Does the frequency vary by business size? To find out, The Manifest surveyed 501 digital marketers who work for firms in the United States with 100 or more employees.

  • The 100 Most Popular Keywords on Google Search [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: SEO

    Which keywords do people in the United States search for most on Google? To find out, Siege Media used the Ahrefs platform to examine the top queried terms in the 12 months preceding June 1, 2018.

  • 64 Statistics That Will Guide Your Content Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    A smart content plan can make your content marketing efforts more effective. But how do you know what content to focus on? This infographic shares stats about content marketing that can help you determine what's going to actually work for you.

  • How to Identify Offline B2B Influencers by Using Online and Offline Methods

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    B2B influencer marketing can be tricky because B2B influencers may not have a big online presence. Here's how you can find offline influencers so you can combine online and offline efforts to improve results throughout the sales process.

  • The Science of Sharing: Who, What, Where, and Why [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    How can you encourage your audience to share your social media content? Understand who they are, what they want to share, which platforms they share on, and why they share. A good place to start is today's infographic.

  • Facebook vs. Google: AdRank Auction Factors [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    Which advertising platform is best for your business? Check out how both Google AdWords and Facebook Ads work to get yourself ready to make some bids.

  • How to Spot Authentic (and Fake) Instagram Influencers

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Can you spot a real from a fake? Here are some tips to determine whether the Instagram influencers you work with are as influential as they claim.