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  • How to Create a Video Marketing Strategy

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Before investing time and money into video marketing, make sure you have a strategy that aligns with your business goals.

  • 2019 B2B Content Marketing Benchmarks, Budgets, and Trends: A First Look at New Research

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Here are the 2019 B2B content marketing research results from MarketingProfs and CMI. See what key actions and approaches you can take to improve your own content marketing program.

  • How Your Business Can Win at Voice Search

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Want to future-proof your business for search—and more? Make sure you provide relevant, contextual answers to consumers' voice searches. Here's how.

  • Influencing B2B Sales: Buyers' Favorite Conferences, Social Networks, and Analysts

    Chart

    CONTENT TYPE: Chart | TOPIC: Demand Generation

    Which in-person events, social networks, and industry analyst firms have the greatest influence on B2B buyers?

  • Holiday Shopping Trends for 2018: Consumers' Spend and Gift Plans

    Chart

    CONTENT TYPE: Chart | TOPIC: Demand Generation

    Most consumers plan to spend the same or more on holiday gifts this year compared with last year, according to recent research from OpenX and The Harris Poll.

  • How to Use Voice of the Customer in B2B to Improve CX and Increase Engagement

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Companies rarely seek direct input at high volumes about purchasing behavior and experiences from the people who know it best: current, happy customers and former, not-so-happy customers. But why oh why?! Nobody knows more about the value or broken promises of products or services than the people who buy them. Here's your very own Voice of the Customer starter kit. Open it up!

  • The Most Effective Lead Nurturing Tactics

    Chart

    CONTENT TYPE: Chart | TOPIC: Demand Generation

    Marketers say email and content marketing are the most effective tactics for driving prospects through the sales pipeline and toward conversion/revenue, according to recent research from Ascend2.

  • Four Ways Design Can Help You Market to Women

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    Design concepts can enhance your market research, and your marketing itself, helping you to communicate in your audience's language. That's especially the case when marketing to young women, but these four approaches can apply to any campaign.

  • Budgets, Channels, and Technologies: Stats About Marketing Today [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    This infographic explores stats about email, mobile, content, budgets, and more all in one place. It also explains why these stats are key to your career. As digital marketers become more in demand, where will you excel?

  • Online Video Watching Habits in 2018: Platform and Sound Trends [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Some 44% of consumers say they watch at least five videos online per day, on average, according to recent research from Promo.

  • The Do's and Don’ts of SMS Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Communications

    With great power comes great responsibility, and that is especially true for mobile marketing messages. Here are some tips on how to make the most of SMS without annoying customers.

  • Holiday Marketing in October? Why Ad Campaigns Should Start Early [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Marketers looking to make the most of their winter-holiday online advertising campaigns should not overlook the month of October, according to recent research from AdRoll.

  • The Complete Guide to Reddit Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    If you've heard Reddit is a tough place to market, you've heard right—but changes to the platform have made it more marketing-friendly, and it can be one of the most effective social platforms for reaching new, relevant audiences.

  • Four Effective Techniques for Working With B2B Influencers

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Working with B2B influencers can help you reach new audiences, and it doesn't have to cost a fortune if you know how to engage with them organically.

  • The Power of Micro-Influencers [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Micro-influencers are often more effective than their higher-profile peers at helping your content push through consumers' overcrowded social media feeds—and they can be a much more cost-effective way to reach a new audience.

  • The Business and Industry Content Preferences of C-Suite Executives

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Senior executives rely heavily on email and traditional media for their content, and they are most interested in content that delivers useful insights, according to recent research from Greentarget.

  • Tips to Optimize Your Results for Voice Search [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: SEO

    Q: Alexa, how popular is voice search? A: Let me check with my frenemies Siri, Bixby, and Cortana, and I'll get back to you on that. Yes, voice search is growing in popularity, and marketers need to make sure their search results are ranking. See how.

  • Google Ads Mobile Benchmarks for 18 Industries [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: SEO

    What are the average engagement rates and costs for mobile ads on Google's search and display networks? How do those rates and costs vary among industries?

  • Five Guest-Posting Mistakes to Avoid If You Want to Get Published

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Editors are the guest-article gatekeepers at your audience's favorite online publications. If guest posting is part of your content marketing strategy, take a look at what they have to say about guest-article mistakes.

  • 72 Stats to Help You Plan Your SEO Strategy [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: SEO

    SEO marketers have a lot to keep up with: updated algorithms, changing user behaviors, and new technologies. This infographic puts all that info—and more—into one place. Check it out to see how you might improve your search rankings.