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  • The Essential Qualities B2B Brands Look for in Influencers

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    B2B marketers say the most essential qualities they look for when choosing which influencers to work with are audience relevance and subject-matter expertise, according to recent research from TopRank Marketing.

  • 10 Email Marketing Do's and Don'ts for Campaign Success [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    Email is one of the most well-established digital channels, yet many marketers continue to make common mistakes.

  • How to Effectively Talk to Your Customers During a Crisis

    Article

    CONTENT TYPE: Article | TOPIC: Public Relations

    Whether it's a global pandemic or a data breach, a crisis of any kind can negatively impact your company's operations and reputation. So, what can marketers say and do to keep customers informed and satisfied until the crisis is over? Here's useful advice.

  • A Six-Step Checklist for Planning Your Marketing Campaign

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    If you've just added the not-so-simple task of "Marketing Campaign" to your to-do list, you might find yourself struggling to get started. Planning an entire campaign is no easy feat, and it can be hard to know how to begin. That's where a checklist can be useful. Like this checklist.

  • Three Account-Based Tools That B2B Companies Need Now to Lift Revenues

    Article

    CONTENT TYPE: Article | TOPIC: Account-Based Marketing

    Account-based programs demonstrate higher conversion and close rates than traditional demand programs. So, companies of course want to focus on winning and growing target accounts in the year ahead. But there are ways you can make ABM even more successful and maximize ROI.

  • The Novel Economy, Generation N, and Thriving in a Digital-First Environment: Futurist Brian Solis on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Demand Generation

    Futurist, author, and Salesforce Global Innovation Evangelist Brian Solis offers insight into what he calls the novel economy and the type of customer that marketers need to serve now.

  • How to Marry Offline and Online Attribution Data for a 360 View in Google Analytics

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Who wouldn't be excited at the prospect of identifying what led to a customer's making a purchase decision? Though marketers continue to improve and refine the process, one challenge to truly meaningful insight remains: how to marry offline and online marketing attribution.

  • Six Content Assets to Help Your Sales Team Close More Deals

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    As a B2B marketer, your work does not start or end with passing along generated leads to the sales team. What's more important is empowering them with targeted content assets to deliver a more personalized and engaging experience to prospects and buyers. Like these 6 content assets.

  • What Is Interactive Marketing, and How Does It Help Your Bottom Line?

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    New forms of marketing seem to rise to the top of the priority list every few months. But being able to read and respond to your customers' actions is arguably the most valuable currency for engagement. And, for that, an interactive marketing strategy is a priority.

  • Why Customers Take Brand Surveys

    Chart

    CONTENT TYPE: Chart | TOPIC: Measurement & Analytics

    Customers say they are most likely to be motivated to take brand surveys if they are going to be rewarded for their opinions, according to recent research from DISQO.

  • It's the Right Time: Three Types of Content to Develop Now

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    It's more important than ever to communicate with your customers with messages that are authentic, that build relationships—and offer useful information relevant to their business right now. These 3 types of content are well suited to the current environment. Learn more.

  • The Keys to Effective Off-Site Search Engine Optimization [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: SEO

    Effective SEO isn't just about improving your website structure, performance, and content; it's also about signaling the right things to search engines via external pages and platforms.

  • The Most Effective Marketing Tactics for Driving App Installs

    Chart

    CONTENT TYPE: Chart | TOPIC: Communications

    Marketers say running full-screen video ads is the most effective approach for driving mobile app installs, according to recent research from AdColony.

  • Strategies for B2B Executives: How to Boost Content Marketing ROI and Impact

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Though marketing teams can produce content marketing that resonates with prospects and customers, executive-team buy-in and participation can elevate their efforts and open more opportunities to attract higher numbers of qualified leads.

  • Why and How to Use LinkedIn Articles for Content Marketing (With Real Examples)

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Many of us are missing a huge content opportunity on LinkedIn: long-form articles. The marketing benefits you reap are tangible while the effort you expend can be minimal—if you use the right approach. Read more for practical advice and real-world examples.

  • The State of Public Relations: COVID-19's Impact on the Industry

    Chart

    CONTENT TYPE: Chart | TOPIC: Public Relations

    Most public relations professionals say they're confident about the value they've been providing during COVID-19 but they are also grappling with more burnout and stress because of the pandemic, according to recent research from BuzzStream and Fractl.

  • How to Create Engaging Instagram Carousel Posts [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Instagram carousels enable marketers to share multiple images and videos in a single post; as a result, they can be a highly effective way to stand out on the social network.

  • Three Ways to Personalize Your Next ABM Campaign to Close More Deals

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Business buyers are inundated with pitches and content, most of which isn't relevant to them. That's good news for B2B marketers: Your prospects are hungry for a personalized experience. Here are three practical ways to make your ABM more successful.

  • Business as Unusual: Shifting Live Events to Digital and Hybrid Experiences

    Article

    CONTENT TYPE: Article | TOPIC: Event Marketing

    Unusual times call for unusual thinking and strategic engagements. In the current business environment, to fully realize the objectives of live events that can't take place, take the path mapped out in this article to deliver an experience that exceeds expectations.

  • The Biggest Challenges With Executing Account-Based Marketing Programs

    Chart

    CONTENT TYPE: Chart | TOPIC: Account-Based Marketing

    The two biggest challenges facing companies trying to execute account-based marketing (ABM) programs are data quality issues and a lack of budget, according to recent research from Demandbase.