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  • The AI Teammate: How to Collaborate With Artificial Intelligence in Sales

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    AI is helping B2B sales teams work more efficiently by assisting with research, content, messaging, and meeting preparation. See how. Read more.

  • How Do Marketers Learn About New Marketing Agencies?

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Word-of-mouth is the top way that marketers hear about new marketing agencies, according to recent research.

  • Are Google's AI Overviews Good or Bad for Brands? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: SEO

    Are Google's AI Overviews—the automatically generated answers that now appear for many search results—good or bad for brands? Both, according to a recent deep dive into the feature conducted by Semrush.

  • Content and Messaging Strategies for Long-Lifespan Products

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    For brands that sell products with lifespans that stretch into multiple years, devising a digital marketing content strategy can be difficult. Consider a mix of content from these nine topic areas. Read more.

  • 20 Social Media Trends to Watch in 2025 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Social media marketing in 2025 may be all about creating zero-click content, building community through comments, and prioritizing forums, according to Red Website Design.

  • How Concerned Are Americans About AI?

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    More than one-third of Americans are concerned that artificial intelligence may cause the end of the human race on Earth, according to YouGov research.

  • Balancing Personalization and Data Security: Essential Strategies for CMOs in Financial Services

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Learn how financial services marketers can balance personalized customer experiences with data privacy and compliance. Read more.

  • The State of B2B Influencer Marketing

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    What are the top challenges B2B firms face with their influencer programs? Do they have dedicated budgets for those programs? What are their top influencer marketing priorities? Which B2B influencer content types are most effective?

  • The Next Wave: Social Media Trends to Watch

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    As we look at the year ahead, here are the key trends set to shape the social space—and actions marketers can take now to leverage those trends. Read more.

  • Generative AI: SEO Game-Changer or Just Another Fad?

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Generative AI is transforming SEO, enhancing efficiency while necessitating human oversight for quality and relevance. Stay adaptable to succeed. Read more.

  • 10 Key B2B Lead Generation Stats for 2025 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Demand Generation

    What are the most important B2B lead generation insights and data points you should be aware of in 2025?

  • A Guide to LinkedIn Event Ads [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    This infographic looks at the benefits of LinkedIn Event Ads, how they work, and best-practices for using them.

  • The Media Channels Marketers Plan to Increase Spend on in 2025

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Social media and digital display/video are the top media channels marketers plan to increase spend on in 2025, according to recent research.

  • 2025 Digital Ad Trends and Predictions: Time to Turn the Page

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Discover the top B2B digital advertising trends for 2025, from privacy-first ads to AI's role to adtech. Read more.

  • B2B Marketers' Top Focus Areas in 2025 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    This infographic explores key areas of focus and investment for B2B marketers this year, as well top customer complaints they'll need to address.

  • Americans' Views on Companies, Technology, and the Economy

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Most Americans say they do not think the government should punish companies for political stances, and they also say tech companies should be responsible for removing misleading content, according to recent research.

  • The Stunning Amount of Data Generated Online Every Minute [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Websites

    This infographic looks at the level of data generated every minute by popular online platforms and also examines how internet access has grown globally.

  • The Best Days and Times to Post on TikTok

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Which days and times for posting TikToks are most correlated with more views and likes? Do peak or off-peak hours tend to be better for posting? To find out, researchers analyzed the performance of 21,000 TikToks from 160 creators.

  • Generative AI Tools: How to Find What Works for You

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Struggling with AI tools? Learn to choose wisely, overcome misconceptions, and build skills for generative AI success. Read more.

  • The State of Digital Marketing Agencies

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    What do marketing professionals at digital agencies think of the current landscape? How do they feel about the future? Do they expect their firms to add more headcount? What impact do they expect AI to have on the industry?