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  • Four Best-Practices for Responsive Search Ads [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    Google's responsive search ads (RSAs) enable advertisers to create multiple copy options and then let machine-learning and AI determine the best-performing combinations. How can marketers make the most of this powerful format?

  • Account-Based Podcasting: The New ABM

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    You know about account-based marketing. Now it's time for account-based podcasting: delivering personalized audio content directly to target customers. Learn more here.

  • Instagram Engagement Benchmarks and Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Average engagement on Instagram posts from businesses spiked in the spring and summer of 2020 and then returned roughly to its prior levels, according to recent research from Social Insider and Sked Social.

  • How to Overcome B2B Content Marketing Challenges During the Pandemic

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    At a time when digital content should be a priority, many marketers are finding it difficult to maintain consistent content marketing planning and production. These pointers can help.

  • Four Tips for Better Videos Ads on LinkedIn [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    What does an effective video ad look like on LinkedIn? The professional social network teamed up with Digivizer to analyze more than 3,500 ads and came up with some answers.

  • Why People Really Do What They Do: 'Primal Brain' Author Tim Ash on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Customer Experience

    Evolutionary psychology and digital marketing expert Tim Ash shares insights from his book 'Unleash Your Primal Brain: Demystifying How We Think and Why We Act.'

  • Top 5 Sentiment Analysis Tools

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    When building a brand marketing strategy, it's not enough to know how much people talk about your brand; you have to know what they say and adjust your marketing efforts accordingly. Here are five tools that can help.

  • The Social Commerce Habits of Gen Z and Millennials [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    What are the social media shopping habits, as well as content and product category preferences, of Gen Z and Millennial Americans?

  • Three Ways to Optimize Your B2B Direct Marketing Program in 2021

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Is your direct marketing strategy still effective? The events of 2020 have likely prompted you to begin re-evaluating it. As you do that, keep in mind these three tactics for optimizing your direct marketing.

  • 24 Popular Gifts B2B Firms Sent to Customers in 2020

    Chart

    CONTENT TYPE: Chart | TOPIC: Demand Generation

    Sweet treats, tumblers, and e-commerce gift cards were among the most popular gifts B2B firms sent to buyers and customers in 2020, according to recent research from Sendoso.

  • Do Customers Trust You? Six Tips for Earning Brand Trust in 2021

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    In the era of "fake news," getting someone to trust your content is not an easy task. But customers are more prepared to trust brands and businesses than other sources. Here's how to take advantage of it.

  • Why People Unsubscribed During the Pandemic

    Chart

    CONTENT TYPE: Chart | TOPIC: Email Marketing

    Receiving messages too frequently is the top reason people say they have unsubscribed from brand messages (email lists, text lists, etc.) during the COVID-19 pandemic, according to recent research.

  • 20 Content Stats Modern Marketers Should Know [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Did you know that Thursday is the most popular day for consuming videos from businesses? That's just one of the many interesting stats covered in this infographic from SalesIntel.

  • Four Ways to Adapt Your Marketing Strategy and Tactics for an Economic Downturn

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    For many, the threat of an economic crisis inspires fear and uncertainty. But strategic, smart wins can still happen if you reframe your messaging and shift your focus. Here are four tactics to use.

  • How Common Is Digital Marketing Fraud?

    Chart

    CONTENT TYPE: Chart | TOPIC: Websites

    Nearly two-thirds of marketers say in the previous year their firm experienced some kind of digital marketing fraud, such as bots' clicking on ads or filling out lead generation forms.

  • Technology Content Marketers' Priorities

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    The top areas that technology content marketers are investing in include website enhancements and content creation, according to research from MarketingProfs and the Content Marketing Institute.

  • How Mobile and Desktop Search Result Pages Differ [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: SEO

    How do Google's search engine results pages (SERPs) change when queries happen on mobile devices versus desktop computers?

  • How to Develop an Efficient Post-Pandemic Advertising Strategy With Data Analytics Using Only a Spreadsheet

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    Advanced tools powered by Big Data and machine-learning have improved the science of marketing analytics, but there are ways to analyze data and calculate ad strategies using only a spreadsheet. This article explains how.

  • Comparing TikTok and Instagram Reels [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    What's the difference between TikTok and Instagram Reels? How does audience engagement vary between the two?

  • Social Post Engagement Rate Benchmarks for Facebook, Instagram, Twitter

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    The average engagement rate per post in 2020 was much higher on Instagram than on Facebook and Twitter, according to research from Socialinsider.