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  • How to Rev Up the B2B Account-Based Demand Engine to Accelerate Results

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    An account-based demand engine focuses marketing efforts on specific high-value accounts and delivers personalized experiences. Through six questions and answers, this article discusses the alignment of Sales and Marketing and the adoption of a unified approach to demand gen.

  • Mastering Brand Consistency in the Age of AI: A Guide for Marketers

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Branding

    Companies that have large budgets, large teams, and deep brand expertise have to be thoughtful about what goes into defining a brand—all the more so now that marketers are using AI to create content. Here are three ways to help ensure your brand's voice stays consistent.

  • ChatGPT: Marketing Dream or Marketing Disaster | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Artificial Intelligence

    In this episode of the Marketing Smarts Live Show, we're diving deep into a topic that's been buzzing in the marketing world: ChatGPT. Is it a marketing dream come true or a disaster in the making?

  • Why Employees Are Staying at Their Jobs [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    This infographic from B2B Reviews looks at how long workers plan to stay at their current jobs, as well as why they're staying where they are.

  • Tips, Tricks, and Hacks for B2B Email Marketing Success | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Email Marketing

    The episode features Michael Barber, an email marketing maven who has worked with brands like Johnson and Johnson and meundies.com. The topic of the show? Tips, tricks, and hacks for B2B email marketing success.

  • How to Use Email Suppression Lists for Better Email Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    As an email marketer, you must maintain good list hygiene. One way to do that is by creating an email suppression list. Here's how.

  • World-Class Case Studies; Building Trust on the Internet | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Customer Experience

    Ever wonder how you can build trust in an increasingly skeptical digital world? In this episode, Marcus Sheridan shares his unfiltered opinions and insights on building trust online, especially in B2B marketing.

  • How B2B Marketers Can Shift to Buying Groups in Three Months or Less

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Your buyer is most often a group, not a single person. So, how can you tailor your marketing tactics to multiple people? This article offers a road map.

  • Why Some Companies Are Not Increasing Spend on Generative AI

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Decision-makers who work for companies that do not plan to increase their investment in generative AI tools such as ChatGPT in the near future say they have a range of concerns about the technology, according to recent research from Lucidworks.

  • The 'Best' Use Cases for Unique Generative AI-Crafted Emails (Unfortunately!)

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    As generative AI becomes more sophisticated, it will find many uses in the email space, such as sending automated support and customer service email responses. But it's unlikely to be used to create permission-based promotional marketing emails. Here's why.

  • How B2B Marketers Can Leverage Voice of Customer for Business Growth | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Customer Experience

    Marketing Smarts episode guest Nate Brown defines what a voice of customer is and explains best-practices for crafting your voice-of-customer engine. He also tells some stories of mistakes he's learned from and drops some wisdom on customer journey maps.

  • How to Tie Media Pitches to Pop Culture

    Article

    CONTENT TYPE: Article | TOPIC: Public Relations

    If you find yourself moaning about something "everyone is talking about," it may be a good time to use that something to benefit your PR strategy. Just don't push too far outside your client's wheelhouse.

  • The Fight Against Bot Traffic: Three Ways Marketing and Security Can Partner

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    You've got a great signup conversion rate! Except... nope, those are full of bots. But what about all that traffic to... nope. Also bots. Sound familiar? Working with the security team can help.

  • A Five-Step Framework for ROI From Personalized Customer Experiences

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Although its importance is never denied, "personalization" in marketing can be such a nebulous word. Is it even measurable? How do you find out whether it affects the bottom line? Check out this five-step guide.

  • How Marketing AI and Automation Are Helping Small Businesses

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Small business owners who are using AI and automation for marketing say the technologies are helping them in many ways, including to improve efficiency and boost growth, according to recent research from Constant Contact and Ascend2.

  • The State of In-Person B2B Events in 2023

    Chart

    CONTENT TYPE: Chart | TOPIC: Event Marketing

    Is attendance up at in-person B2B events? What are organizers' key goals and challenges in 2023? Bizzabo surveyed 1,757 people who organize in-person B2B events, such as conferences.

  • Four Key Benefits of Using a CRM for Content Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    This infographic from Brafton explores how CRM software can power stronger and more successful content marketing strategies, focusing on four key benefits that a CRM can deliver.

  • 10 Essential Tips for Successful Event Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Event Marketing

    In-person events are back! Has it been a while since you've set up a booth and offered free swag? Never fear—this article shares 10 essential tips for making your event a success.

  • The Anatomy of a Great Blog Post Introduction [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Writing

    This infographic from Brafton covers what you should leave in your blog post intros and what you should leave out.

  • How Business Owners Feel About Threads [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Have business owners signed up for Meta's new Threads social network? If so, how do they plan to use it? To find out, researchers at B2B Reviews surveyed 417 business owners across generations.