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  • CTV Precision and the Power of ABM to Reach the Right B2B Audience | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Account-Based Marketing

    This episode features insights from Vin Turk, a co-founder and the COO at Madison Logic, a provider of ABM solutions. Vin shares his expertise on using CTV and ABM to enhance B2B marketing impact and effectiveness.

  • Personalization: The Secret Weapon B2B Companies Are Not Using

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Discover the power of personalization in B2B marketing. Learn how personalization tech, tools, and tactics can transform campaigns and boost customer engagement and conversions. Read more.

  • The 7Cs of Social Media Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    What are the foundational elements of social media marketing success? According to this infographic, they are: community, content, curation, creation, connection, conversation, and conversion.

  • The New 'Content Continuum': A Six-Stage Marketing 'Funnel'

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Learn about the Content Continuum, a six-stage approach that updates the traditional marketing funnel. Discover how to apply it to your own marketing and content strategy.

  • Four Questions to Help You Balance Content Volume and Relevance

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Explore how to balance content volume with content relevance, enhancing buyer engagement by crafting content that resonates with your audience and drives conversions. Ask yourself these questions.

  • How AI Search Will Change Your Content Strategy

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Delve into how AI is reshaping content marketing strategy and search engine interactions so you can prepare for the future of content and SEO. Read more.

  • Mastering the Customer Review Process: How to Ask for Reviews

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Explore practical tactics on how to source customer reviews so you can harness their power to boost your brand and B2B marketing effectiveness by fostering trust and engagement. Learn how.

  • Media Inflation: Are Advertising Costs Finally Cooling?

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Global media inflation—the rising cost of advertising across the world—is expected to be slightly lower in 2024 compared with 2023, according to recent research.

  • Unraveling SEO Secrets for B2B Marketers | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: SEO

    This episode dives deep into the oft-enigmatic world of search engine optimization. Join us as we explore the intricacies of SEO with the insights of Kyle Roof, a co-founder of High Voltage SEO and the brain behind the innovative Page Optimizer Pro method.

  • The Biggest Email Marketing Opportunities for B2B Brands

    Article

    CONTENT TYPE: Article | TOPIC: None

    Explore the untapped potential of your B2B email marketing. Use these insights to improve customer engagement with your emails and help build enduring loyal relationships. Read more.

  • The Largest Traffic Referrers on the Web

    Chart

    CONTENT TYPE: Chart | TOPIC: Websites

    Which domains send the most traffic to other websites on the internet? To find out, researchers looked at data from an anonymized panel of several hundred thousand internet users in the United States.

  • Social Media Image Sizes: A Cheatsheet for 2024 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This infographic covers the recommended image sizes for common placements on Instagram, Twitter/X, Facebook, LinkedIn, Pinterest, Snapchat, and TikTok.

  • Technical SEO for B2B Websites: Ensuring Crawling and Indexing

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Elevate your B2B website's performance with technical SEO best-practices. These fundamental practices will help drive traffic and engagement. Learn more.

  • Four Ways to Improve Demand Generation Performance in a Tight Economy

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Discover four key insights to turbocharge the impact of your B2B demand generation efforts. Learn what tactics top marketers are using for better results. Dive in.

  • The B2B Sales Pipeline: A Simple Guide

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Grasp the essentials of building and managing a sales pipeline, identifying promising leads, and guiding them toward successful deals. Get started now.

  • 10 Questions to Ask When Creating a Marketing Campaign [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    What are the key things marketers should be thinking about before they embark on a new marketing campaign? They should be asking themselves these 10 questions.

  • Here They Come! B2B Marketing in a Gen Z World

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Explore essential B2B marketing approaches for engaging and connecting with the next generation of B2B buyers—a digital-first generation that values authenticity and seamless customer experience. Learn more.

  • The Advantages of Being a B2B 'Data Hero' Organization

    Chart

    CONTENT TYPE: Chart | TOPIC: Measurement & Analytics

    Marketers who work for B2B organizations with complete and high-quality data are more likely to be satisfied with their lead scoring and to believe they will meet their marketing goals, according to recent research from Anteriad.

  • The Power of Microlearning: Delivering Bite-Sized Training Content to Drive Results

    Article

    CONTENT TYPE: Article | TOPIC: Career Development

    Explore the efficiency and effectiveness of microlearning in corporate and marketing training and career development. Dive in for actionable insights into acquiring skills and achieving remarkable results by embracing the future of learning.

  • Micro-Influencers vs. Macro-Influencers: Which Is Right for Your Brand?

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    What are the pivotal differences between micro- and macro-influencers? Discover key differences and their impact on reach and authenticity, and gain insights for determining the right influencers for your marketing goals. See how to choose wisely.