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  • Most B2B professionals expect their firm's marketing budget will either increase or stay the same in 2025, according to recent research.

  • This infographic looks at nine key steps for developing an effective SEO keyword strategy.

  • Most advertising decision-makers expect privacy laws will impact their ability to deliver personalized digital ads campaigns, according to recent research.

  • Explore how AI empowers businesses with strategic automation, personalized content, and data-driven decision-making. Start building your AI-driven strategy now. Read more.

  • B2B buyers say they're most likely to share vendor content that analyzes data related to their specific industry or role, according to recent research.

  • Gen Zers say social media's impact on their mental health is complicated—that the platforms often spark negative emotions while also often improving their mood—according to recent research.

  • Learn about some top marketing automation tools that can streamline your campaigns and improve customer engagement. Read more.

  • Spotify has achieved double-digital growth in its ad business over the past six quarters, according to recent research.

  • Learn how marketing teams can combine AI and human expertise to enhance creativity, efficiency, and marketing performance. Read more.

  • Which elements in direct mail pieces are most likely to spur people to take action? What types of images in direct mailings do people find most appealing?

  • This infographic explores how to conduct a search engine optimization competitor analysis so you can gain a true understanding of your competitive landscape.

  • This infographic provides recommendations for AI solutions to explore across a wide range of different areas, including content creation, design, sales, and email marketing.

  • What motivates B2B technology firms to create new pieces of content? Do these motivations vary by business type and size? To find out, researchers surveyed 450 marketing executives who work for B2B or B2B-B2C hybrid technology companies.

  • The three most listened to podcasts in the United States are The Joe Rogan Experience, Crime Junkie, and The Daily, according to recent research.

  • Global ad spend is on course to grow 10.5% this year—as well as 7.2% in 2025 and 7% in 2026—according to recent research.

  • What share of Google searches deliver clicks to the open Web (organic results that aren't paid ads or that aren't owned by Google)? To find out, researchers analyzed clickstream panel data from the United States and Europe.

  • Explore why focusing your organic content strategy on non-Google platforms is a smart move, and discover actionable steps to take. Learn more.

  • What is the most highly rated social app in various countries around the world? To find out, researchers examined the global ratings of 1,493 popular apps.

  • Senior marketers say audience targeting is both the top benefit of direct mail marketing and the top challenge they face with the channel, according to recent research.

  • This infographic looks at how organizations can ensure brand consistency and efficient workflows as their content production increases.