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  • Evolutionary psychology and digital marketing expert Tim Ash shares insights from his book 'Unleash Your Primal Brain: Demystifying How We Think and Why We Act.'

  • When building a brand marketing strategy, it's not enough to know how much people talk about your brand; you have to know what they say and adjust your marketing efforts accordingly. Here are five tools that can help.

  • What are the social media shopping habits, as well as content and product category preferences, of Gen Z and Millennial Americans?

  • Is your direct marketing strategy still effective? The events of 2020 have likely prompted you to begin re-evaluating it. As you do that, keep in mind these three tactics for optimizing your direct marketing.

  • Sweet treats, tumblers, and e-commerce gift cards were among the most popular gifts B2B firms sent to buyers and customers in 2020, according to recent research from Sendoso.

  • In the era of "fake news," getting someone to trust your content is not an easy task. But customers are more prepared to trust brands and businesses than other sources. Here's how to take advantage of it.

  • Receiving messages too frequently is the top reason people say they have unsubscribed from brand messages (email lists, text lists, etc.) during the COVID-19 pandemic, according to recent research.

  • Did you know that Thursday is the most popular day for consuming videos from businesses? That's just one of the many interesting stats covered in this infographic from SalesIntel.

  • For many, the threat of an economic crisis inspires fear and uncertainty. But strategic, smart wins can still happen if you reframe your messaging and shift your focus. Here are four tactics to use.

  • Nearly two-thirds of marketers say in the previous year their firm experienced some kind of digital marketing fraud, such as bots' clicking on ads or filling out lead generation forms.

  • The top areas that technology content marketers are investing in include website enhancements and content creation, according to research from MarketingProfs and the Content Marketing Institute.

  • How do Google's search engine results pages (SERPs) change when queries happen on mobile devices versus desktop computers?

  • Advanced tools powered by Big Data and machine-learning have improved the science of marketing analytics, but there are ways to analyze data and calculate ad strategies using only a spreadsheet. This article explains how.

  • What's the difference between TikTok and Instagram Reels? How does audience engagement vary between the two?

  • The average engagement rate per post in 2020 was much higher on Instagram than on Facebook and Twitter, according to research from Socialinsider.

  • Unlocking the nuances of the human brain in relation to marketing is a fascinating area of study. Nancy Harhut joins us to talk psychology, behavioral sciences, questionable experiments, and how these all relate to marketing.

  • Though they are often conflated, content marketing and thought leadership are not the same. Learn more about their differences and similarities—along with how to use both content types—in this article.

  • Technology is transforming selling. For example, 55% of sales data entry was eliminated in 2020 by automation, and 79% of sales teams currently use or are planning to use sales analytics to improve efficiency.

  • Do you know the difference between the two types of in-stream ads on YouTube? Or how about where YouTube's bumper ads and video discovery ads appear?

  • Use of intent data is growing, and for good reason. But as with most new digital marketing tools, there is a lot of confusion about what intent data actually is and what it can do for your marketing. Here's a quick overview.