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  • Reimagining B2B Customer Experience: A Post-Pandemic Path Forward

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    As the post-pandemic marketplace takes shape, marketers need to focus on what creates a memorable experience—and that doesn't always mean digital-only. Hybrid events allow for increased engagement and innovations. We can reimagine the B2B customer experience.

  • How iOS 15 Will Kill Email Open Rates—And How Marketers Can Prepare

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Email marketers place a lot of emphasis on open rate, but that's a metric that may not matter much, come iOS 15. Here's how marketers can prepare for the impending change.

  • Outcomes Are In: Why Outcome-Based Marketing Is So Successful

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Marketing goals can become blurry for even the most seasoned pros. Switching to an outcome-based approach helps align those goals with business outcomes. Here's how it works.

  • How to Build an Effective B2B Customer Retention Plan

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Every business suffers from a certain degree of customer churn, but if you use the right tactics to retain customers, you can reduce churn. Start by creating an effective customer retention plan.

  • Five Useful LinkedIn Hashtags for Marketers [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Using hashtags can be an effective way to boost the reach of your LinkedIn posts. This infographic explores five hashtags popular with marketers on LinkedIn, including the follower count for each.

  • How to Kickstart a Growth Marketing Automation Strategy

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    Marketing automation has gained a lot of traction in recent years as digital engagement has increased. But once you have your shiny new platform, where do you start? This article offers some tips.

  • What's Next: Navigating the New Marketing Event Landscape

    Article

    CONTENT TYPE: Article | TOPIC: Event Marketing

    Digital transformation affects everything from transportation to healthcare to our social connections. Are events next? This article explores the possible future of events.

  • Ad Tech Failed the Middle Market. When Will We Learn?

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    Today's major opportunity for ad tech lies in finding a replacement for cookies, but even the best solution would apply only to a fraction of all digital advertising. Learn why independent ad tech must solve for the middle market.

  • The Biggest Benefits of Intent Data for B2B Marketers

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    B2B marketers say the most impactful uses for intent data are advertising, customer account expansion, and account identification, according to recent research from Intentsify and Ascend2.

  • Three Reasons You Should Start Your Marketing Strategy While Your Product Is Still in Development

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Your shiny new product doesn't have to be ready to go before you start to market it. In fact, it's best to begin your strategy while the product is still in development to ensure you have an audience to sell to. Find out more in this article.

  • Apple's Hide My Email: A New Reason to Accept Only Corporate Email Addresses

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    When Apple rolls out its improved Hide My Email feature this fall, marketers will have to decide whether it's still worth accepting the "fake" relay addresses it generates. How big a problem will this be for your lead-gen forms and email list? Here's what you need to know.

  • B2B US Digital Ad Spend Forecast for 2021-2023

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Digital advertising spend by B2B firms is expected to jump by nearly a quarter in 2021, according to recent research from eMarketer.

  • How to Use Email Metrics to Optimize Your Campaigns [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Measurement & Analytics

    This infographic from Salesforce looks at what key email metrics mean and explores how you can use them to optimize your campaigns.

  • What Is Search Intent? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: SEO

    Google's algorithm and other search algorithms are highly focused on search intent, making understanding it key for effective SEO. So, what exactly is search intent and how can you determine it?

  • What B2B Tech Marketers Want From Martech Solutions

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    B2B technology marketers say they want martech solutions to provide simple integration, the option to try before buying, and clear value, according to recent research from Sonus Research and the Tech Marketing Council.

  • Measuring Customer LTV: Marketers' Top Approaches and Challenges

    Chart

    CONTENT TYPE: Chart | TOPIC: Measurement & Analytics

    Only 17% of marketers say their firm measures customer lifetime value (LTV) very well or extremely well, according to recent research from the CMO Council and Deloitte Digital.

  • Email Marketing Stats You Need to Know [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    Did you know that 87% of organizations use email to distribute content? That's just one of data points related to email marketing covered in a recent infographic from EmailToolTester.

  • How to Use Video in Your Account-Based Marketing Efforts

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Account-Based Marketing

    Video can play a unique role in account-based marketing. There aren't many other tactics that make you stand out from the crowd, drive engagement, and result in useful analytics all at once. See how to use video for ABM.

  • The Power of 'Smarketing' (Marketing and Sales Alignment) [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Getting your marketing and sales teams on the same page—aligning them around a common revenue goal—can have a huge payoff.

  • Five B2B Influencer Marketing Guidelines for Brands

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Influencer marketing is no longer a B2C-exclusive space. Many B2B brands are discovering the benefits of an influencer strategy. Here are five tactics to use when planning your B2B influencer campaign.