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CONTENT TYPE: Chart | TOPIC: Marketing Content

B2B buyers say they're most likely to share vendor content that analyzes data related to their specific industry or role, according to recent research.

CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

Gen Zers say social media's impact on their mental health is complicated—that the platforms often spark negative emotions while also often improving their mood—according to recent research.

CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

Spotify has achieved double-digital growth in its ad business over the past six quarters, according to recent research.

CONTENT TYPE: Chart | TOPIC: Marketing Strategy

Which elements in direct mail pieces are most likely to spur people to take action? What types of images in direct mailings do people find most appealing?

CONTENT TYPE: Infographic | TOPIC: SEO

This infographic explores how to conduct a search engine optimization competitor analysis so you can gain a true understanding of your competitive landscape.

CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

This infographic provides recommendations for AI solutions to explore across a wide range of different areas, including content creation, design, sales, and email marketing.

CONTENT TYPE: Chart | TOPIC: Marketing Content

What motivates B2B technology firms to create new pieces of content? Do these motivations vary by business type and size? To find out, researchers surveyed 450 marketing executives who work for B2B or B2B-B2C hybrid technology companies.

CONTENT TYPE: Infographic | TOPIC: Marketing Content

The three most listened to podcasts in the United States are The Joe Rogan Experience, Crime Junkie, and The Daily, according to recent research.

CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

Global ad spend is on course to grow 10.5% this year—as well as 7.2% in 2025 and 7% in 2026—according to recent research.

CONTENT TYPE: Chart | TOPIC: SEO

What share of Google searches deliver clicks to the open Web (organic results that aren't paid ads or that aren't owned by Google)? To find out, researchers analyzed clickstream panel data from the United States and Europe.

CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

What is the most highly rated social app in various countries around the world? To find out, researchers examined the global ratings of 1,493 popular apps.

CONTENT TYPE: Chart | TOPIC: Marketing Strategy

Senior marketers say audience targeting is both the top benefit of direct mail marketing and the top challenge they face with the channel, according to recent research.

CONTENT TYPE: Infographic | TOPIC: Marketing Content

This infographic looks at how organizations can ensure brand consistency and efficient workflows as their content production increases.

CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

This infographic looks at why interviewing real buyers is the most effective strategy for developing personas, and it explores how to eliminate irrelevant data to reduce the number of personas.

CONTENT TYPE: Chart | TOPIC: Marketing Strategy

What key changes are Gen Z and Millennial B2B marketers noticing in buyer behavior? To find out, researchers surveyed marketing decision-makers around the world.