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  • What's Next? Where Is Email Marketing Heading

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: Email Marketing

    Online marketing is always changing—just think of the death of cookies. Learn why email marketing will continue to grow in importance in your marketing stack and how you can use email to take advantage of the marketing changes coming your way.

  • Why PR (And Marketing) Pros Need to Embrace Imperfect AI Writing Technology Now

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Once the novelty of AI-generated content has worn off, is it really useful to your company? This article argues that it absolutely is, and you should adopt it sooner rather than later.

  • Three Tips to Keep Top of Mind for Your Next Email Service Provider RFP

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    There's nothing particularly thrilling about writing RFPs. But when it's time to switch email service providers, the sheer number of options basically requires you to write them. Here are three tips to make the process less painful.

  • Why In-House Brand and Creative Teams Restructure

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Almost three-quarters (74%) of in-house brand and creative teams have been restructured over the past year or are currently being restructured, according to recent research from Lytho.

  • Drive More Sales and Improve Customer Experience Using Marketing Automation

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Demand Generation

    Learn how to create, measure, and optimize a holistic marketing automation strategy that leads to more conversions and sales. Sponsored by ActiveCampaign.

  • Enterprise Email Marketing: Top Trends and Challenges

    Chart

    CONTENT TYPE: Chart | TOPIC: Email Marketing

    Marketers at large companies plan to focus their email strategies more on automation and mobile-friendly design in the year ahead, according to recent research from OMI and Ascend2.

  • Four Intent Data Mistakes ABM Newbies Make

    Article

    CONTENT TYPE: Article | TOPIC: Account-Based Marketing

    ABM is more effective with intent data! Yay! But you're using it wrong. D'oh! You might be making one of four newbie mistakes outlined in this article.

  • Burned Out But Staying: The State of Today's Workforce [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    Most workers say they are feeling burned out but still plan to stay at their current job next year, according to an infographic covering findings from a survey of more than 2,000 workers.

  • How to Find a Perfect Audience on Social Media [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This infographic details a three-phase approach for identifying the most valuable groups on social media and then refining your efforts to meet their needs.

  • Stepping Out of the Dark Funnel: How to Shed Light on What Is Not Registered by Your Pixels (Article 2 of 2)

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    The first part of this article series identified what factors contribute to the dark funnel—a (spooky) place where prospects learn about your company without your knowledge. This second part offers concrete steps you can take to start obtaining data from the dark funnel.

  • The End of Third-Party Cookies Is a New Beginning for Digital Advertisers: Arsen Avakian on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Advertising & Promotions

    George B. Thomas and Arsen Avakian dive into the end of third-party cookies and how it affects digital advertisers, as well as how important it is to connect to people's emotions during their buyer's journey—even more so than collecting data. Are you ready to have a third-party cookie conversation?

  • Seven Ways Businesses Can Harness the Speed of Technology to Reduce Customer Churn

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    We all know about the "Great Resignation," but survey results have uncovered a "Great Customer Resignation" as well. Churn is at an all-time high. Luckily, implementing data and good tech can mitigate the problem.

  • Four Common Content Reporting Challenges and How to Fix Them

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Making campaign results sound impressive to management is difficult enough in itself; you don't need added hurdles. But if you do run into problems, this article will help you resolve them.

  • Direct Mail Marketing Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Almost two-thirds (65%) of marketers who run direct mail campaigns say the performance of such campaigns has improved over the last 12 months, according to recent research.

  • Five PR Strategies for Brand-Building Through the 2022 'SaaSacre'

    Article

    CONTENT TYPE: Article | TOPIC: Public Relations

    Fears of a possible recession have B2B SaaS companies feeling off-balance. But that doesn't mean branding has to stop. Time to pull out these five PR tactics and make your company stand out in a different way.

  • The Most Valuable Global Brands

    Chart

    CONTENT TYPE: Chart | TOPIC: Branding

    The five most valuable global brands in the end of 2022 are all technology brands, according to recent research.

  • How the Lines Between B2B and B2C Are Blurring [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    This infographic explores how the lines between B2B and B2C blur in considered purchases, and how businesses in both areas need to combine right-brain and left-brain approaches to succeed.

  • 10 Pro Email Tips for Peak Inbox Performance

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Email Marketing

    Email deliverability is make or break for so much of your marketing. After all, email is probably your most dependable and lucrative channel for reaching current and potential customers. But if your emails don't land in their inbox... you might as well not email! In this webinar, you'll learn not just how to get into your subscribers' inboxes—but also give them a great brand experience. Sponsored by MessageBird.

  • Creating B2B Social Media Content That Fuels Human Connections: Brooke Sellas on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    Just because you're a B2B brand doesn't mean you have to be a robot on social media. Brooke Sellas and host George B. Thomas talk connection, conversation, and content in a social media context.

  • Tips for Optimizing Your Marketing Videos [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    This infographic provides tips for optimizing your marketing videos on your business's website as well as on YouTube.