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  • Navigating AI Adoption and Use in Marketing: A Strategic Approach

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Explore how AI empowers businesses with strategic automation, personalized content, and data-driven decision-making. Start building your AI-driven strategy now. Read more.

  • How AI Is Revolutionizing Marketing Automation

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Artificial Intelligence

    Marketing automation is getting an upgrade! New AI tools can automate your workflows and optimize campaigns to drive business. Whether you're refining your existing marketing automation or starting fresh, this free webinar will provide actionable insights to elevate your marketing results. Sponsored by Act-On.

  • Top Marketing Automation Tools: A Brief Comparison

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    Learn about some top marketing automation tools that can streamline your campaigns and improve customer engagement. Read more.

  • The State of Salesforce's App Marketplace in 2024 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    What's trending on Salesforce's AppExchange app marketplace this year? To find out, researchers analyzed a host of recent data points related to the marketplace

  • 7 Captivating B2B Copy Tips You Can Learn From Infomercials

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Writing

    Tap into the powerful, persuasive tactics used in TV infomercials! In Heather Lloyd-Martin's fast-paced, interactive session, she'll share the secrets of copy that engages readers and makes you money. But that's not all... Act now and you'll get Heather's checklist to writing high-conversion copy, absolutely free!

  • Five Brands Acing Social With Their Own Spin on Cultural Moments

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    See how UPS, Dove, Walmart, and more ace social media by aligning their messaging with cultural moments that resonate with their audiences. Read more.

  • The Rapid Growth of Spotify as an Advertising Platform

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Spotify has achieved double-digital growth in its ad business over the past six quarters, according to recent research.

  • How Inflation Has Affected SMBs in 2024

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Nearly half (46%) of small business owners and marketers say they've had to cut back on expenses this year to mitigate the impact of inflation, according to recent research from Constant Contact and Ascend2.

  • The 40 Brands US Customers Are Most Loyal To [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Branding

    Apple, Amazon, and TikTok are the major brands that customers in the United States say they feel the most loyalty towards in 2024, according to recent research.

  • 'Human-Ready Marketing': The Power of Human-AI Synergy

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Learn how marketing teams can combine AI and human expertise to enhance creativity, efficiency, and marketing performance. Read more.

  • Unlock Growth: The Power of Signal-Based GTM Strategies

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Account-Based Marketing

    For years, marketing and sales teams have relied on the numbers game, casting a wide net in hopes of catching a few quality leads. But that approach is failing. Discover how signal-based go-to-market strategies can better target buyers and increase revenue. Sponsored by Salesloft.

  • 10 Big Benefits of Employee Advocacy Social Media Programs [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Would you like to boost the effectiveness of your social media marketing while also increasing employee satisfaction and attracting more talent? If so, you may want to consider an employee advocacy program.

  • Choose the 'Bright Web': The Why and How of Building Thriving Communities

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Learn how fostering online communities an increase customer loyalty, brand awareness, and business success. Start building success. Read more.

  • The Ultimate Positioning and Messaging Guide for Homepages

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Writing

    Your homepage often creates your company's first impression. It does the heavy work of brand positioning. But how do you balance your product's features with audience and stakeholder interest? Join this session to get Anthony Pierri's homepage wisdom to create crystal-clear positioning on your website.

  • The Direct Mail Elements That Spur Action

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Which elements in direct mail pieces are most likely to spur people to take action? What types of images in direct mailings do people find most appealing?

  • How to Align Product and Marketing Teams Through Positioning

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Learn how a positioning framework can align product and marketing teams, reducing confusion and improving outcomes. Read more.

  • Post-Purchase Engagement: Three Ways to Minimize Churn and Maximize Customer Lifetime Value

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Discover three practical ways to build stronger post-purchase relationships with clients, leading to higher retention and customer lifetime value. Learn more.

  • The Factors That Drive B2B Ad Effectiveness on LinkedIn

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    What makes B2B ads effective on LinkedIn? To find out, researchers ran a series of experiments in which LinkedIn ads from B2B brands were shown to 1,773 business decision-makers.

  • The Importance of Story Framing for PR Success [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Public Relations

    With the right framing—crafting a story with a message in mind—you can change narratives, highlight key themes, and build a strong brand image.

  • Marketing Planning Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Marketing Strategy

    Make next year your best year in marketing with the Marketing Planning Friday Forum! Three sessions to help you understand current market conditions, measure marketing success, put your data into context, and create a robust marketing plan for the coming year. Sponsored by Cvent.