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  • Which elements in direct mail pieces are most likely to spur people to take action? What types of images in direct mailings do people find most appealing?

  • Learn how a positioning framework can align product and marketing teams, reducing confusion and improving outcomes. Read more.

  • Discover three practical ways to build stronger post-purchase relationships with clients, leading to higher retention and customer lifetime value. Learn more.

  • What makes B2B ads effective on LinkedIn? To find out, researchers ran a series of experiments in which LinkedIn ads from B2B brands were shown to 1,773 business decision-makers.

  • With the right framing—crafting a story with a message in mind—you can change narratives, highlight key themes, and build a strong brand image.

  • Make next year your best year in marketing with the Marketing Planning Friday Forum! Three sessions to help you understand current market conditions, measure marketing success, put your data into context, and create a robust marketing plan for the coming year. Sponsored by Cvent.

  • This infographic explores how to conduct a search engine optimization competitor analysis so you can gain a true understanding of your competitive landscape.

  • Learn how audio storytelling on radio and podcasts enables brands to create meaningful connections with audiences and boosts engagement. Read more.

  • Up your email newsletter game with Ann Handley's latest insights! Whether you're just starting out or looking to lift your KPIs, Ann reveals how to increase engagement while keeping it a pleasure to write. Plus, Ann will settle the ultimate newsletter debate: how long should a newsletter BE?

  • A lack of education and training around artificial intelligence is the biggest barrier to AI adoption by marketing departments, according to recent research.

  • Discover how to create and optimize lead generation forms that boost conversions and drive B2B business growth. Read more.

  • New prospects discover multilocation brands through search and social media. But if the algorithms don't trust your brand, how will prospects find you? Don't remain invisible online. Learn how to build "machine trust" with these algorithms to get in front of more prospects. Sponsored by Yext.

  • Learn the benefits of developing internal thought leaders to build trust and enhance your B2B brand's reputation. Read more.

  • Security and governance are the biggest obstacles businesses face when trying to integrate data from various sources, according to recent research.

  • This infographic examines how iconic brand logos have changed over the past 100 years, with some undergoing radical transformations and others merely getting tweaked a bit.

  • Explore the pitfalls of focusing on advertising reach and learn how to improve the ROI of programmatic campaigns with better targeting and real-time data. Read more.

  • This infographic provides recommendations for AI solutions to explore across a wide range of different areas, including content creation, design, sales, and email marketing.

  • AI offers near-instant document preparation and automated content creation. But it's your human expertise and creativity that makes your content engaging and effective! Join us to discover how AI tools are reshaping writing—and how they can make you indispensable. Free webinar, sponsored by Bruce Clay Inc.

  • Which marketing channels and tactics are driving the best results for small businesses in 2024? To find out, researchers conducted a survey among 400 small business owners and small business marketing managers in the United States.

  • Discover how AI is transforming ad optimization, creative strategies, and audience targeting to deliver impactful advertising results. Find out more.