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  • The State of AI and Automation in Marketing Operations [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

    How are artificial intelligence and automation affecting marketing operations at large businesses? To find out, Algomarketing surveyed 300 global marketing leaders who work for firms with 10,000 or more employees.

  • Are Businesses Planning to Give Their Employees Raises in 2024?

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    Most businesses plan to raise wages in 2024, but those raises will not necessarily apply to all employees, according to recent research from Resume Builder.

  • Mastering Account Penetration: Four Essential Tactics for Sales Success

    Article

    CONTENT TYPE: Article | TOPIC: Account-Based Marketing

    Account penetration is a useful metric to determine how effective your sales and marketing strategies have been. This article provides tips on how to improve that metric.

  • Unleashing the Power of Short-Form Video | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Marketing Content

    Are you stuck in the long-form video era while the world has moved on to snappy, engaging short-form content? If so, it's time to catch up!

  • Reduce Friction With a Yearend Marketing Road Map for Smooth Sailing in 2024

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    'Tis the season for thinking about next year before this year is even over! This article looks at how to plan, but not over-plan, for the new year by creating a flexible road map.

  • Are Job Seekers Lying About Their AI Skills?

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Nearly half of recent job seekers looking for office work say they lied about their artificial intelligence skills during the hiring process, according to recent research from Resume Builder.

  • The 100 Most Valuable Global Brands in 2023 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Branding

    Apple is the most valuable brand in the world in 2023, with a brand value of $880 billion, according to Kantar's annual ranking of the most valuable global brands.

  • How to Create a Content Marketing Strategy for a Niche Audience

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    In a landscape cluttered with generic marketing, niche marketing can stand out with personalization and precision tailored for smaller audiences. This article defines the technique and offers tips for creating your own niche strategy.

  • B2B Revenue Marketing and Closing the Credibility Gap | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Demand Generation

    The focus of this episode? Two terms: "revenue marketing" and "credibility gap"—i.e., how do you let your digital visitors know that you're the real deal?

  • From Choice to Checkout: Insights for Winning the Buyer Journey

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Demand Generation

    What resonates with today's consumers and buyers? From healthcare to dining preferences, attitudes around hot-button issues like privacy and social responsibility are shifting. Discover what the newest research reveals about your customers' wants and needs so your brand can meet their expectations. Sponsored by Vericast.

  • The Top Generative AI Tools for B2B Marketers [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

    To help sort through the many options available on the market, TopRank Marketing created this infographic covering more than 30 of the best generative AI tools for B2B marketers.

  • Three Ways to Embrace Deep Personalization in Content Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Taking the humble PDF as an example, this article suggests three ways B2B marketers can embrace greater personalization—and why that matters.

  • Decoding Effective Communication and Understanding Impactful Connection: Jason Harris on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Communications

    In this episode of Marketing Smarts, host George B. Thomas and guest Jason Harris explore the elements that form the foundation of successful communication strategies. They discuss connection in terms of outcomes, ownership, consistency, Jason's "connect four" technique, and more.

  • The New Business Environment for Marketing Agencies in 2023

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Many American marketing agencies are finding it harder to obtain new business this year compared with last year, according to recent research from RSW/US.

  • Unlocking Untapped Potential: Six Ways to Accelerate Growth Through Existing Accounts

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Although acquiring new customers is needed to counterbalance inevitable attrition, it isn't the most effective way to stimulate growth. The true goldmine for revenue expansion lies in your existing accounts.

  • How to Build a Great Marketing Team | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Marketing Management

    Are you struggling with building a top-notch marketing team? Or maybe you're just looking to fine-tune your current one? Either way, you're in for a treat in this episode.

  • Generative AI: What Keeps Me Up at Night

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    GenAI's positive benefits outweigh its negative consequences, but that doesn't make those consequences any less real. This article lists future concerns about the use of AI, from basic to dystopian.

  • How Enterprises Are Using AI for Email Marketing

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Are enterprise marketers using artificial intelligence to help with their email campaigns? If so, what are the most common uses and challenges? To find out, RPE Origin and Ascend2 surveyed 110 marketers who work for organizations with 500+ employees.

  • Excited and Worried: How Executives Feel About AI [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

    Many executives are excited about the potential for artificial intelligence to help with their work but also overwhelmed by having to learn and adopt the technology, according to a recent survey of 800 C-suite leaders.

  • The Availability Heuristic, Sharks, and Your Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    The availability heuristic is a mechanism used by the brain to recall and label information, and it can cause lots of biases in buyers. Some brands attempt to use those biases to their benefit—through awareness advertising, for example. Ethics aside, it's probably not a good idea...