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  • The B2B Content Types Marketers Are Most Bullish About

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Most B2B marketers expect to ramp up their production of social media, website, and video content in the next 12 months, according to recent research. But there are differences among senior marketers and their junior colleagues. Here's what marketers think content in the year ahead.

  • Better ROI on B2B Webinars: Low-Hanging Fruit You Shouldn't Overlook

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Webinars are a great tool for any stage of the buyer's journey, but you're probably not going to get the level of attention and engagement you're after if your webinar is a sales presentation in disguise. Take these four basic actions to ensure better ROI for your webinar efforts.

  • Lead-Scoring Accuracy Checklist: How Do You Rate?

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Companies that use lead scoring benefit from a 77% increase, on average, in lead generation ROI vs. those that don't. But you have to do it right. Go through this checklist to ensure your lead-scoring is sophisticated enough to work well.

  • Customer Experience, Innovation, and Technology: Marketing Smarts Podcast, Recorded Live at Adobe Summit

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Martech

    Six marketing experts sit down with Kerry O'Shea Gorgone at Adobe Summit to talk customer experience, creativity and innovation, the 25th anniversary of digital advertising, and more.

  • How to Take Calculated Risks [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    In personal and business life, taking risks can be a valuable strategy. But you need to calculate the benefits and costs. Here's how--along with what calculated risk-taking can do for you.

  • What Consumers Associate With the Apple, Facebook, and Google Brands

    Chart

    CONTENT TYPE: Chart | TOPIC: Branding

    How do consumers view top tech brands? Which words and sentiments do they associate with Apple, Facebook, and Google?

  • How to Optimize Page Titles to Strengthen Your Website's SEO

    Article

    CONTENT TYPE: Article | TOPIC: Websites

    Page titles are an important, but often overlooked, part of achieving success with your SEO efforts. When used correctly, they can help you achieve greater organic search visibility and higher click-through-rates for your website. Here are a few tips on how to optimize your page titles and improve your SEO.

  • Five Website Conversion Principles That Will Increase Your Lead Volume

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Buyers are becoming increasingly fussier. Without a delightful and error-free experience with your brand or website, it's likely you're losing out on conversions, leads, and clients. These five conversion rate optimization (CRO) principles will increase lead volume and help you surpass your targets.

  • How to Stop Annoying Your Customers With Useless CTAs and Instead Write CTAs That Convert

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Writing

    In a world full of "READ THIS!" "BUY NOW!" and "CLICK HERE!" sometimes the only action customers want to take is to click away. And we marketers shouldn't blame them. So, what do we do? How else can we inspire action?

  • A Guide to Using Infographics for Lead Generation [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Demand Generation

    Infographics, a type of long-form visual content, are often created by marketers primarily to boost engagement on social media and drive traffic to websites. But infographics can work great for lead generation, too.

  • The Most Difficult B2B Marketing Jobs to Hire For

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    CONTENT TYPE: Chart | TOPIC: Career Development

    B2B firms say the most difficult marketing roles to find qualified candidates for are those that involve analytics, operations, and demand generation, according to recent research from the Spear Marketing Group.

  • The Five Most Effective Applications of AI for Marketing: Christopher S. Penn on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Martech

    John J. Wall of Marketing Over Coffee takes over the Marketing Smarts podcast for April Fools and interviews Christopher S. Penn about artificial intelligence and machine-learning for marketing.

  • How to Ensure Compliance for Companywide Content

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Compliance protocols and processes need to meet C-suite expectations, but they also need to be flexible and responsive enough for front-line employees to be quick, creative, and, of course, compliant.

  • 10 Recurring SEO Health Checks You Need to Be Doing

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Search engine optimization is an ongoing process. It takes a lot of work to achieve those elusive Page One rankings—and to retain them. Part of the onsite work is a systematic review of sources that might indicate there's trouble brewing or in full storm mode. Here are 10 checks for such indicators of trouble.

  • How to Write a Perfect Guest Post Pitch [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Content marketers regularly send out guest-article or guest-post pitches. But do those pitches resonate with the editors who receive them? Unfortunately, not very often. But why? In this infographic, business and marketing website editors explain why—and how to write pitches that get, and hold, editors' attention.

  • Page-Speed Benchmarks: Are Brand Sites Fast Enough?

    Chart

    CONTENT TYPE: Chart | TOPIC: Websites

    Most brand sites don't meet the page load-time speeds recommended by Google, according to recent research from Unbounce.

  • Five Future E-Commerce Marketing Trends

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Martech

    E-commerce websites make it effortless for customers to order anything they want from retailers of all sizes—from small artisan shops to direct-to-consumer wholesale companies. But e-commerce is changing, and we need to keep up. Here are five future e-commerce marketing trends you should be staying on top of.

  • The Home Is at the Heart of Commerce Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Demand Generation

    Home is where purchase decisions are made, finds a study of how direct mail influences consumer purchase decisions and whether those decisions involve various members of the household. Check out the findings.

  • Determine Your Digital Marketing Maturity Stage, and Then Level-Up

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    There are three common stages of digital marketing maturity. Once you diagnose which level you're at, you can better strategize how to move forward for optimal marketing success. Read on for valuable insights.

  • How to Integrate Purpose Into Your B2B Content Strategy

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    To reach consumers and provide superior customer experiences, we need to deliver content that engages. Understanding what’s important to buyers is the key—and a growing number of buyers cite shared purpose as one reason to buy from a company. Social purpose is a powerful tool; here's how you can wield it.