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  • Three Steps to Amplify Your Brand Message Beyond the Walls of Your Event

    Article

    CONTENT TYPE: Article | TOPIC: Event Marketing

    Some events capture the public imagination before, during, and afterward. The lure of such events is nearly impossible for brands to ignore. Marketers can make massive inroads tens of thousands of attendees at once—if they understand how to craft, deliver, and spread the right message.

  • Programmatic Media Buying: A Marketer's Guide

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    Programmatic media buying combines creativity and powerful technology to deliver a tailored ad experience across multiple screens in real-time. It's the future of digital advertising, and it's already here.

  • How to Know When Rebranding Is Right

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Branding

    Companies big and small use rebranding as a way to keep up or stay ahead in their industry. Rebranding can save a company in decline and maintain a company at the top. But not all rebrands are a resounding success, and rebranding should never be undertaken on a whim.

  • When B2B Buyers Value Vendor Salespeople

    Chart

    CONTENT TYPE: Chart | TOPIC: Demand Generation

    Most B2B buyers say they want to hear from sales reps when products have complex configurations, when purchases have specific terms, when there are pricing specials, and when trying to learn about new offerings, according to recent research from PROS.

  • Eight Tips for Making Email Campaigns Mobile-Friendly [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    Two-thirds of emails are now opened on mobile devices, and your subscribers are picky about the reading experience: Many of them simply delete emails that don't render well on mobile screens. Worse, they simply unsubscribe. Here are eight steps for making sure that doesn't happen.

  • How Marketers Would Spend Additional Content Budget

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Senior marketers say that if they were given additional budget for their content efforts, they would spend it on channel diversity, creative development, martech tools, and paid media, according to recent research from PAN Communications and Heinz Marketing.

  • SEO Isn't an Exact Science... Here's What Marketers Can Do About That

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Often, marketers stop short of asking the really important questions about SEO. We focus on things like keyword rankings and backlinks—not how those impact overall marketing or business goals. Obviously, measurement is important; but there is no one-size-fits-all approach to determining what metrics matter. So... what's to be done?

  • Using Influencer Marketing on LinkedIn for World Domination (And Brand Awareness): Goldie Chan on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    Top LinkedIn video creator and keynote speaker Goldie Chan shares the secrets of her success in content creation, personal branding, and influencer marketing.

  • How to Create a Customer Journey Map to Optimize Your Campaigns

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    An accurate customer journey map can help optimize your marketing strategy, create smarter campaign objectives, and better attribute conversions. See how to create and refine a customer journey map.

  • Instagram Stories 101: What Marketers Need to Know [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    The Instagram Stories format has emerged as a powerful way to reach customers, drive brand awareness, and start conversations. Looking to make the most of your brand Stories? Here's what you need to know.

  • The Personality Traits of the Most Reputable Brands

    Chart

    CONTENT TYPE: Chart | TOPIC: Branding

    The brands that consumers find most reputable tend to come across as risk-taking, friendly, uncompromising, trustworthy, and orderly, according to research from TrustPilot.

  • Nine Cringey Mistakes in Marketing Writing and Content

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    Creating content that engages readers isn't easy, especially today. In our haste to create fresh, useful content, we make mistakes. But our audiences don't want to waste time on substandard writing. Avoid these nine common writing and content mistakes.

  • Why You Need a Modern Email Preference Center and How to Build One

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Especially in the age of GDPR, email preference centers make perfect sense: Customers get control over what communications they receive, and marketers get to send better, more targeted communications. Here's how to build and use a modern email preference center.

  • How to Deliver Personalized Content at Scale No Matter Your Marketing Strategy

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Delivering personalized content at scale requires a strategic effort that applies to various marketing strategies: inbound, demand generation, account-based marketing, and sales enablement. Here are some best-practices for delivering personalized content for each of those four strategies.

  • How to Build Out Your Marketing Attribution Strategy

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Measurement & Analytics

    How can you understand which marketing channels or activities are influencing buyer behavior, including conversions? By implementing a marketing attribution process. Here are some tips on getting started, along with ideas for developing your attribution strategy for continued growth.

  • What Shoppers Want: Customization, Coupons, Digital [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    Shoppers today are driven by the use of coupons, the ability to customize their shopping experience, and the ability to make purchases digitally. Check out findings from the annual "Promotions Industry Analysis."

  • The Google Display Network: Stats and Insights for Advertisers [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Which age groups are most likely to see on ads seen on Google's Display Network (GDN)? Are GDN ads viewed most on mobile devices or on desktop computers? Which e-commerce publishers are popular with GDN advertisers?

  • The Secret to Dell's Success in B2B Influencer Marketing: Konstanze Alex on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Content

    Konstanze Alex, Dell's director B2B influencer relations and content co-creation, offers insights from the company's success using influencer marketing for B2B.

  • The Next Big Influencer Platforms and Trends in Social Media Engagement

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Instagram, YouTube, and Facebook are the most popular social media platforms, but brands need to be aware of emerging platforms if they don't want to risk missing lucrative opportunities. Here are key market trends in social media engagement and ways emerging platforms are addressing those trends.

  • 404 Errors: What Happens When Your Web Page Is Broken [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Websites

    These days, website content is continually updated, websites are frequently redesigned, and URL structure is altered. Inevitably, 404 error pages occur on all sites—for various reasons. Here's what they are, how they affect your site, and what you can do to fix them.