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  • CDPs, DMPs, CRMs... Oh My! Which Data Solution Is Right for You? (A Guide for Marketers)

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    With so many options for different types of tools that manage, cleanse, transform, combine, and help you act on data, how do you know which one is right for you? And what does each of those tools even do?

  • How In-Store Music Affects the Retail Experience [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Consumers' attitudes toward the music being played in retail stores vary widely depending on the genre of music as well as the volume, according to recent research from Cloud Cover Music.

  • Agile Project Management for Marketers

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Marketing Management

    Agile projects are more likely to be successful than those managed with traditional approaches… so why doesn't everybody use it? We'll show you what you need to succeed. Sponsored by Workfront.

  • The Email Dream Team: How to Staff Up for Email Marketing Success

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Email Marketing

    If you've ever worked in email marketing, you know that one of the biggest challenges email teams face is not having enough people (or the right people) to execute a successful email marketing program. Here's what you need to know to fix that problem.

  • The Value in Going Viral (And Five Steps to Improve Your Odds)

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    You want a guaranteed method of going viral? Have an A-list celebrity with a massive following retweet you. Even then, it's got to be the right message and the right time. Such was the case with me. Twice. Here's my story, along with advice for going viral that doesn't rely on celebrities' taking notice.

  • 11 Things Managers Shouldn't Say to Their Team (And What to Say Instead)

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    As just about any manager will tell you, managing projects and tasks is hard enough, but managing people is often the hardest of all management responsibilities. Not least among the challenges: what you say can have potentially serious consequences.

  • Content Marketing, Employee Advocacy, and the Future of B2B: Michael Brenner on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Content

    Michael Brenner, content strategist, shares tips from his upcoming B2B Marketing Forum presentation, "Content Marketing Is the Future of B2B: Case Studies for Success," and shares insights from his book Mean People Suck: How Empathy Leads to Bigger Profits and a Better Life.

  • Seven Ways Intent Data Maximizes Marketing Budgets and Enhances Sales Performance

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Strategy

    "Intent data" is one of the buzziest buzzwords in B2B marketing today for good reason: It can fuel the entire B2B marketing ecosystem. Here are seven ways intent data can drive greater ROI for numerous marketing and sales efforts.

  • Your 2020 Marketing Plan the Kondo Way (Or How to Avoid CMO FOMO)

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Whether you're decluttering your closet or updating your marketing plan, the key is to be thoughtful and critical. To hold in your hands, or in your mind, the initiatives and activities that spark joy—and results.

  • Five Tips to Take Your Marketing Presentations From Good Enough to Great

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Marketers are often the default creators of presentations for conferences and webinars—even board meetings and sales decks. These simple design tips can make your presentations more convincing and engaging.

  • The Most (And Least) Effective PPC Channels

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Marketers say search is the most effective pay-per-click (PPC) digital advertising channel and display is the least effective PPC digital advertising channel, according to recent research from Hanapin Marking.

  • Millennials and Gen Z Are Using Social Media Less: Here's How to Earn Their Attention and Loyalty Now

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Social media has been a key part of digital marketing—but usage is declining, especially among Gen Z and Millennials. Most marketers never believed they'd see the day. But that day seems to be here. So now what do we do?

  • Using Cause Marketing to Win Hearts, Minds, and Customers

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Strategy

    Consumers today are more than cost-conscious. They're also socially conscious. To appeal to these consumers, brands can't simply offer quality goods and services; they must also support good causes and be service-oriented. Here's what you need to know about cause marketing.

  • The Psychology of Status Purchases [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Demand Generation

    Human beings, your customers included, are concerned about their status in society—and have been for as long as societies have existed. That's because much of status-seeking is instinctual. In modern consumer societies, that instinct expresses itself in some interesting ways.

  • 2020 Salary Guide: Pay Forecasts for Marketing, Advertising, and PR Positions

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    The median starting salary for a corporate vice-president of marketing in the United States is expected to be $145,000 in 2020, according to recent research from The Creative Group.

  • Underrated But Effective Link-Building Tactics for SEO [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: SEO

    Link-building is a highly effective stratagem for SEO. Marketers know that, which is why they engage in tactics like guest-posting. But there are other, lesser-known approaches that work. Done well, they can have an outsize impact on your SEO results.

  • Influencers, SEO, and Getting More Done Than Seems Humanly Possible: Andy Crestodina on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: SEO

    Andy Crestodina of Orbit Media shares tips from his upcoming B2B Marketing Forum presentation on influencer marketing and SEO, and opens up about how he gives 100 talks a year, runs a business, and keeps his book Content Chemistry up to date.

  • Forget ROAS, It's All About ROMI Now

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    ROAS is a flawed metric. Here's how to figure out the true success of your marketing campaigns with ROMI.

  • Beyond Black Friday: How to Build Revenue-Driving Holiday Campaigns

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Strategy

    Shoppers are nuts for Black Friday and Cyber Monday—but that's not all, because their excitement spills over. The key to success this holiday season is to take advantage of consumer holiday behaviors with campaign strategies that drive revenue.

  • Accelerated B2B Sales Growth: Challenges and Strategies

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    B2B lead generation and sales is a complex world. As technology, trends, and preferences evolve, so do B2B marketing and sales. Identifying and overcoming common challenges is the best way to accelerate B2B growth.