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CONTENT TYPE: Article | TOPIC: Customer Experience

Customer trust is at an all-time low. But marketing with truth and honesty isn't only about integrity—it actually increases your company's profitability. Here's how.

CONTENT TYPE: Article | TOPIC: Marketing Content

You know about account-based marketing. Now it's time for account-based podcasting: delivering personalized audio content directly to target customers. Learn more here.

CONTENT TYPE: Article | TOPIC: Social Media Marketing

Influencer campaign performance can be difficult to measure. What metrics should you be using, and how do you apply those insights to modify your campaigns? This article will give you some ideas.

CONTENT TYPE: Guide/Report | TOPIC: Demand Generation

Get the know-how, strategies and foundations you need to excel with your lead generation, collection and engagement. More than ideas, this playbook will walk you through exercises that will help you build the perfect demand generation strategy and execution for your business.

CONTENT TYPE: Guide/Report | TOPIC: Marketing Strategy

When we think of any product or service, particular associations come to mind. The question to ask yourself is whether the associations your customers are making about your product or service are the ones you want them to have. If you don't position your product, service, or company, your competition will do it for you—and you probably won't like what they have to say. This e-book is a guide to the art and science of creating a defensible market position.

CONTENT TYPE: Guide/Report | TOPIC: Customer Experience

The million-dollar question: Is a customer experience investment worth it? Find out why this is a flawed question in this e-book.

CONTENT TYPE: Article | TOPIC: Marketing Content

At a time when digital content should be a priority, many marketers are finding it difficult to maintain consistent content marketing planning and production. These pointers can help.

CONTENT TYPE: Article | TOPIC: Measurement & Analytics

When building a brand marketing strategy, it's not enough to know how much people talk about your brand; you have to know what they say and adjust your marketing efforts accordingly. Here are five tools that can help.

CONTENT TYPE: Article | TOPIC: Marketing Strategy

Is your direct marketing strategy still effective? The events of 2020 have likely prompted you to begin re-evaluating it. As you do that, keep in mind these three tactics for optimizing your direct marketing.

CONTENT TYPE: Article | TOPIC: Advertising & Promotions

The death of the third-party cookie is looming, and ad tech experts interviewed here are focused on data and privacy issues for 2021, as well as multichannel and cross-format advertising. Read what they had to say.

CONTENT TYPE: Article | TOPIC: Marketing Strategy

The pandemic has changed everyone, including your customers. The buyer personas you created a year ago no longer apply. Here's how to adapt your messaging and content for your customers' current needs and behaviors.