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  • Measure Impact, Not Activity

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: Measurement & Analytics

    In this lesson, Samantha shares why she cut leads in half and yet grew revenue by 20%. You too will learn to evaluate your metrics and make decisions that change behavior.

  • Revenue Challenges

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: Measurement & Analytics

    ROI is not the only way to measure. In this lesson, you'll learn about the revenue challenges that impact business in a positive way are so you can educate management on how they contribute to the financial success of your organization.

  • Three Ways to Build Customer Trust in an Increasingly Out-of-Control World

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    As the world shifts further toward a culture of technology following the tumultuous year of 2020, building a culture of trust is a difficult task for any brand. Show your customers they can trust you by focusing on these three things.

  • The Most Difficult Marketing Channels to Track

    Chart

    CONTENT TYPE: Chart | TOPIC: Measurement & Analytics

    Marketers say they struggle the most with tracking the impact of their television and print campaigns, according to recent research from Ruler Analytics.

  • 10 Actionable Ways to Personalize Your Messaging [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Communications

    Marketers hear all the time that they should embrace personalization. But what does that mean? How exactly can you deliver more relevant and targeted messaging?

  • How to Build a Full-Lifecycle Customer-Engagement Strategy

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Content

    Are you paying enough attention to your customers' post-sale journey? Probably not. Now's the time to up your game, provide content your customers want, and build advocates for your brand. You need a customer-engagement strategy. Sponsored by Uberflip.

  • B2B Buyers Are Back: Three Ways Your Marketing Team Can Profit

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Sure, B2B buyers may be back, and budgets may be recovering, but buyer behavior has fundamentally changed. Adapt to altered buying behaviors by following these three tips.

  • Create Content That Breaks Through the Noise (But Doesn't Break the Bank): Gene Foca of Getty Images on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Content

    Getty Images Chief Marketing Officer Gene Foca joins Kerry O'Shea Gorgone on the Marketing Smarts podcast to talk about how stock photos and videos can boost the effectiveness of your branded content, and how preferences about content are changing.

  • 15 Writing Lessons From Famous Authors [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Writing

    Looking for sage writing advice from authors like Toni Morrison, Stephen King, and Haruki Murakami? An infographic (below) from Ivory Research provides nuggets of wisdom from these famous writers and a dozen more.

  • Landing Page Conversion Benchmarks for 16 Industries

    Chart

    CONTENT TYPE: Chart | TOPIC: Websites

    Median and average conversion rates for landing pages vary significantly by industry and by type of page, according to recent research from Unbounce.

  • Four Ways to Use Interactive Content to Succeed at Virtual Tradeshows

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Static images and regular voiceovers are not enough to succeed at virtual events. Attendees' attention spans are in danger of waning without the inclusion of interactive tools in your presentations. Here are four possibilities.

  • Poised for Profit: Execs Reflect on Digital Customer Engagement

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    The transformation to digital engagement from in-person selling has undoubtedly been a challenge. Seven executives from Fortune 1000 companies share their experiences of successfully shifting to digital customer engagement.

  • Five Reasons Marketing Orchestration, Powered by the Right Tech Stack, Is Critical to Your Strategy Execution

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    To execute marketing strategy, marketers need to synchronize and coordinate—they need to orchestrate—a host of marketing processes. Your tech stack can either empower or undermine that effort. Here are five things you need to know.

  • How Advertising Budgets Are Evolving in 2021

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Most marketers plan to increase their ad spend in 2021 on digital channels, such as social media, search, and video, and either maintain or reduce their spend on traditional channels, such as television, according to Nielsen research.

  • On Instagram, Video vs. IGTV Posts: Which Perform Better? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Traditional video on Instagram tends to outperform IGTV (Instagram's long-form, immersive format), according to a recent analysis conducted by Social Insider.

  • Is Your B2B Tech Marketing Aligned With the Audiences You're Targeting?

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Strategy

    If you're marketing a technology product or service, your content and messaging need to address topics that are trending with the developer and tech community. But how do you learn what's trending, and what's the best way to keep your marketing efforts on point and valuable to this audience? Sponsored by Stack Overflow.

  • The Power of One (Or How to Effect Change): Keith Jennings on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Management

    Keith Jennings joins us to share thoughts and insights on the profound and world-changing impact that a single person can have on an organization.

  • Sales Outreach in Five Steps: How to Run Campaigns That Get Results and Don't Burn Your Leads

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Cold sales outreach has lost popularity with B2B marketers, but that doesn't mean the technique is obsolete: You just have to start by warming up your prospects first. Here's how, in five steps.

  • Creating Content for Different Buyer Journey Stages in 2021

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Content

    The current environment is a great chance to reconsider your content marketing funnel, stage by stage, and adjust it to our new reality. Here's exactly what you can do.

  • A Marketer's Guide to Pinterest [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Did you know that there are more than 416 million monthly Pinterest users? Or that visitors spend five minutes, on average, on Pinterest? Those are some of the insights about the social network covered in this infographic.