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  • Americans are becoming familiar with virtual influencers and considering purchasing products endorsed by those influencers, according to a recent survey.

  • Marketers are increasingly turning to AI to drive results. But often, data protection and legal compliance are afterthoughts. Join Ruth Carter to discover how your company can use AI in marketing ethically while staying within the ever-evolving laws and regulations governing AI.

  • What types of content do journalists find most valuable from PR professionals? How do they want to receive pitches and how often? To find out, researchers surveyed 3,016 journalists in 19 countries.

  • Learn how to launch and grow a successful B2B podcast with these 11 expert tips. Start podcasting your way to marketing success. Read more.

  • Explore how AI-generated video tools like Sora are revolutionizing B2B marketing with personalized and efficient content. Learn more.

  • B2B influencers say co-created content and speaking at in-person events were the most successful types of brand collaborations they did in 2023, according to recent research from Onalytica.

  • Chief marketing officers at B2B firms are increasingly adopting new titles and focusing on digital skills, according to recent research from LinkedIn.

  • Business events—conferences, partner meetings, product launches, customer experience summits—can deliver both short and long-term marketing ROI... in various forms. Learn more now.

  • Getting an account-based marketing (ABM) program off the ground can be daunting. And with so many factors at play—ideal customer profiles, intent signals, KPIs, and more—maintaining your program after launch is a challenge. Discover how to manage the essential elements of ABM for success. Sponsored by ZoomInfo.

  • How can you ensure that your new sales hires are set up to succeed? To find out, researchers looked at organizations that rate their sales onboarding programs as extremely or very effective.

  • Explore how AI is transforming marketing and communication strategies, offering both opportunities and risks. Read more.

  • Systematize your lead gen and nurturing workflows to identify where (and how) AI can benefit you the most. Pam Didner shares the AI-backed optimization strategies that reduce your workload, save you time, and improve your content—and how to program these tasks for repeated success.

  • Looking for but struggling to find top digital marketing talent? Worried hiring the wrong people will cost you? (It will.) Learn how specialized recruitment agencies can help you find the right candidates. Read more.

  • Social media marketing is the most in-demand skill for marketers on LinkedIn, according to recent research from the professional social network.

  • Explore the impact of Google's AI Overview on SEO and more broadly on marketing and advertising. Learn more.

  • The average tenure of chief marketing officers at large corporations has stabilized and is now in line with other C-suite executives, according to recent research from Spencer Stuart.

  • Nvidia, 3M, and Fidelity Investments are the high-profile companies with the best reputations among consumers in the United States, according to the 2024 Axios Harris Poll 100 reputation rankings.

  • Learn why blending AI's speed with human creativity in copywriting results in compelling content and better engagement. Enhance your marketing.

  • Which feelings and emotions do different colors in logos elicit? To find out, researchers surveyed 285 professional graphic designers.

  • Discover how AI is changing sales enablement and RevOps, boosting productivity and revenue in a volatile economy. Learn more.