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  • MarketingProfs B2B Forum

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Strategy

    B2B Forum is the ultimate destination for marketers to discover how to drive growth, elevate brand reputation, prove ROI, and stay ahead of the ever-changing marketing curve. Featuring dozens of sessions, workshops, shenanigans, and more. Are you ready to experience the magic?

  • Marketing Writing Bootcamp

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Writing

    Deliver marketing messages with crystal-clear writing! Ten marketing writing pros reveal their secrets to effective writing. From emails to newsletters, webpages to whitepapers, clear writing is a valuable skill you'll use every day. Discover how to compose compelling content that is easy to read and easy to understand at Marketing Writing Bootcamp.

  • Marketing Fundamentals

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Strategy

    Over four, super-sized extended weekly sessions, instructor Pam Didner will walk you through the must-know building blocks of good marketing—from market research and customer insight to positioning and messaging to marketing mix and creating a marketing plan.

  • AI for Digital Marketers

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Artificial Intelligence

    Join MarketingProfs January 10 - March 13 for AI for Digital Marketers, the online event for marketers who want to improve their digital programs with the power of AI. Over 10 live weekly sessions, you'll learn how to harness the power of AI from experts you know and trust as they cover critical whats and how-tos—live. Plus, we're recording every broadcast, so you can stream when you want on-demand.

  • Author to Author: Ann Handley Talks to Geraldine DeRuiter

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Writing

    Your written word has the power to connect, inspire, and transform—and it's especially profitable in marketing! Join Ann Handley's fireside chat with author Geraldine DeRuiter to explore the joys and challenges of writing, the importance of storytelling, and how to build meaningful connections with readers.

  • Marketing Forecast: Master the Triple Crown of B2B Marketing Writing

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Writing

    The Triple Crown of Marketing in 2025 will be your ability to generate research, educate your audience, and become a thought leader. In short: Audience Influence! Sarah Greesonbach uncovers the steps, strategies, and skills to master so you can build your marketing career momentum with this Triple Crown.

  • People, Data & Content: The 5-Step Content System to Pinpoint What Motivates Your Audience

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Writing

    What's the best way to identify what motivates your audience? A/B testing! Anne Popolizio demonstrates how to create and test social media content so you can optimize your message and maximize ROI. Watch the step-by-step process that generates KPI data revealing exactly what drives your customers' behavior.

  • How to Write Better Emails

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Writing

    Your email subscribers have an inbox full of marketing messages—and they have little patience for half-hearted communication. But when you develop real connections with readers, you can convert them into engaged buyers! Eman Ismail reveals how to excite readers and increase sales with exceptional emails.

  • Email Marketing Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Email Marketing

    Make the most out of every email you send. Join us at our Email Marketing Friday Forum where three industry experts reveal their trade knowledge and share tactical tips to make your email marketing more effective. Sponsored by Exclaimer.

  • Visual Communication Mastery: Streamlining Marketing Workflows

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Branding

    Enhance your brand identity with strong visual communication! Discover how to create compelling visuals, streamline your team's workflows, and boost your marketing efficiency with Canva's Work Kits and Magic Studio. Sponsored by Canva.

  • Reversing the Revenue Decline: Three Crucial Steps for Marketing Agencies in 2024

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Learn how marketing agencies can optimize costs, prove ROI, and strengthen client relationships to reverse declining revenues. Read more.

  • Generative AI vs. Predictive AI: What's the Difference? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

    This infographic explores what separates generative AI from predictive AI, how they can be used in different application areas, what the benefits of each are, what the limitations of each are, and what the future may hold for them.

  • Creative Compliance: Effective Writing for Regulated Industries

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Writing

    Finally: practical strategies to craft sharp, engaging writing that meets business objectives—even if you're bound by pesky regulations! Ahava Leibtag reframes regulations as opportunities for creative expression. Make regulatory compliance fun with clear, accessible content that engages your audience.

  • Get Your Message Into the Inbox: The Importance of Warming Up a Business Email Account

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Warming up a new business email account is key to ensuring your messages are delivered into recipients' inboxes. Learn more.

  • The Rise of Reddit as a Search Engine

    Chart

    CONTENT TYPE: Chart | TOPIC: SEO

    Some 63% of Americans say they use Reddit as a search engine regularly, according to recent research from Adobe Express.

  • Five Use Cases for AI in B2B Marketing (Beyond Content Generation)

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Discover five use cases for AI that go beyond just generating content and instead help marketers drive more high-quality leads, qualified conversations, and revenue. Read more.

  • B2B Marketing Budgets in 2025: Spend and Priority Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Most B2B professionals expect their firm's marketing budget will either increase or stay the same in 2025, according to recent research.

  • The Ultimate SEO Keyword Research Checklist [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: SEO

    This infographic looks at nine key steps for developing an effective SEO keyword strategy.

  • We Don't Need Your Pride, We Need Your Respect: The LGBTQ+ Community and Corporate America

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    An impassioned argument that corporate Pride often falls short of meaningful allyship, focusing instead on commerce and misunderstanding the LGBTQ+ community as a monolithic group. Read more.

  • Seven Tips for Running a Successful PR Campaign [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Public Relations

    This infographic looks at what it takes to run a PR campaign that reaches the right people and benefits the business.