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  • Eight Ridiculously Silly Ways to Sabotage Your Email Marketing Efforts

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Clearly, as a business owner or marketer, you understand the importance of email marketing. But are you doing it right? Here are eight ways you may be sabotaging your email marketing efforts—and what you should be doing instead.

  • Five Simple but Often Overlooked Ways to Boost Your Email Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Is your email marketing growing stale? If you're up for trying something different, possibly even a little scary, try these somewhat unconventional ways to give your email marketing that much-needed boost.

  • Email Marketing Insights: Budget and Tactic Trends [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Marketers plan to spend more time and more money on email marketing this year than they did last year, according to recent research from Email on Acid.

  • Four Ways to Take Full Advantage of Email Marketing With Advanced Analytics

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Email marketers don't often go too far beyond conversion-, click-, and open-rate data. Yet, to create email campaigns that engage your subscribers and increase ROI, you'll need to.

  • Holiday Email Marketing: Jingle All the Way to the Bank [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    For email marketers and small business owners, festive holiday feelings often give way to the stress of building email marketing campaigns. Here are some tips to help your marketing thrive during the holidays.

  • Five Steps to Integrating Your Blog, Social Media, and Email Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    How do you unify efforts with different team members, initiatives, and strategies for your blog, email, and social media marketing? You need a content strategy that accounts for each channel. These five steps will lead you to a cohesive cross-functional marketing plan.

  • Email Marketing Automation Tips for This Holiday Season

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Email marketing automation allows you to send highly customized, relevant messages to the right people in a timely manner and on a massive scale—a holiday marketer's dream.

  • 3Q16 Email Marketing Benchmarks and Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The volume of email that marketers sent in the third quarter of 2016 (3Q16) jumped 19.8% from the third quarter of 2015 (3Q15), according to recent research from Experian Marketing Services.

  • Email Marketing Benchmarks: 4Q16 Average Open, Click, and Bounce Rates

    Chart

    CONTENT TYPE: Chart | TOPIC: Email Marketing

    The volume of email sent by marketers in the fourth quarter of 2016 rose 14% compared with the fourth quarter of 2015, according to recent research from Experian.

  • Three Things No One Tells You About Email Marketing and AI

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Artificial intelligence (AI) is the sexiest conversation in email marketing, but few marketers are ready for it. Here's what the buzz doesn't tell you, and what you can do now to prepare for an AI-empowered future.

  • 119 Facts About Email Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    Why is email such a successful marketing channel? It's widespread, measurable, and easy to customize. Find out more about this ubiquitous channel with these stats, fun facts, and case studies.

  • The Ultimate Email Marketing Cheat Sheet: Facts, Stats, and Actions [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    So much more goes into an email campaign than simply hitting the "send" button. Here are the numerous aspects of your entire email strategy to consider—from personalization and lead generation to cleaning up an old list.

  • 15 Practical Email Marketing Tips for E-Commerce (With Real-Life Examples)

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    These 15 email marketing tips and best-practices (with real life examples) for e-commerce are entirely actionable, and you can easily implement them to increase your conversion rate.

  • The Most Effective Email Marketing Tactics in 2017

    Chart

    CONTENT TYPE: Chart | TOPIC: Email Marketing

    Marketers rank message personalization and creating meaningful calls to action as the two most effective email tactics, according to recent research from Ascend2.

  • Holiday Email Marketing Trends and Tips for 2017 From the Experts

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    There's plenty of autumn left, but the holiday season is fast approaching. You might think you still have lots of time to launch your holiday email marketing campaign, but now is the time to prepare. Check out these holiday email marketing tips from the experts.

  • Master Your Holiday Email Marketing Campaigns With These Eight Tips

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Getting holiday-season email delivered and opened without irking your recipients is a challenge. Luckily, we've compiled a few tested tips and tricks that will help you refine your emails to bring your organization more cheer this season.

  • Is Email Marketing Performance Improving?

    Chart

    CONTENT TYPE: Chart | TOPIC: Email Marketing

    Most marketers say the effectiveness of their email marketing campaigns is improving, according to recent research from Return Path and Ascend2.

  • How to Get Your Email Marketing Program Basics Up and Running in Six Easy Steps

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Getting an email program up and running is tough under most circumstances, including when you're first starting out. But you can take steps to stack the email marketing deck in your favor.

  • Six Essential Email Marketing Tips [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    Get out of your email marketing rut by making sure that you've implemented these six tips to help you hit your email goals in 2018.

  • The Retail Email Marketing Tactics Consumers Appreciate Most

    Chart

    CONTENT TYPE: Chart | TOPIC: Email Marketing

    Consumers say the inclusion of relevant product recommendations is the email approach they appreciate most from retailers, according to recent research from Liveclicker and The Relevancy Group.