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  • Email Marketing Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Email Marketing

    What's working in email today? Join three email marketing experts as they reveal new ways to reach your audience and build meaningful connections. From subject lines to metrics, deliverability, and better automated flows, this free Friday Forum has what you need to succeed in the year ahead! Sponsored by Validity.

  • Email Marketing Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Email Marketing

    Make the most out of every email you send. Join us at our Email Marketing Friday Forum where three industry experts reveal their trade knowledge and share tactical tips to make your email marketing more effective. Sponsored by Exclaimer.

  • Email Marketing Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Email Marketing

    B2B marketing wouldn't be complete without an email or two (or two hundred!). Join us for our Email Marketing Friday Forum, when three industry experts will share their tips and tricks for turning up the star factor on everyday emails to amp up engagement, increase opens and clicks, and drive conversion. Sponsored by Validity.

  • Using AI for Email Marketing

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Artificial Intelligence

    AI can write content—but that's not the only way to use AI in your email marketing! Erica Salm Rench (COO at rasa.io) shares how AI can automate your repetitive tasks with AI, provide personalized content recommendations, and more. Streamline your email workflow with efficient AI tools.

  • Email Marketing—With Jay Schwedelson (Roundtable)

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Email Marketing

    Not every email gets opened, read, and clicked. What's the secret to great response? While that depends on your audience, there are tried-and-true tactics you can use to meet your goals. Join Jay Schwedelson and your email lovin' peers to discuss what works—and what doesn't—when crafting effective emails.

  • Email Marketing Measurement & Analysis

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Measurement & Analytics

    Email marketing not quite delivering? Discover what your email metrics are telling you about your list, and how you can use that information to increase leads, make sales, raise awareness, and reach other business goals.

  • Email Marketing Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Email Marketing

    Email is ever-changing, but it is also here to stay as a marketer's top tool. Join us at our Email Marketing Friday Forum where three industry experts will share their deep knowledge and tactical tips to make your email marketing more effective. Sponsored by Validity.

  • Six Steps to Mastering Email Marketing

    Guide/Report

    CONTENT TYPE: Guide/Report | TOPIC: Email Marketing

    Email is an essential tool for modern marketers. It might not be shiny and new, but it’s still one of the most effective forms of marketing used today. Use it to increase engagement, conversions, and sales—you’re up for the challenge.

  • Four Realistic Email Marketing Goals for Your Business, With Examples

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    What can you really achieve with a solid email marketing strategy? What is a realistic email goal for your business? This article walks you through four real-world examples of businesses that set goals and used email to achieve them.

  • Email Marketing and Artificial Intelligence: What's Coming and What You Need to Know

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    AI shows great promise, and marketers are still learning how to use it effectively and integrate it with, or use it to complement, the processes they're already using. One thing is clear, though: Email is an area where AI can offer significant advantages.

  • How to Keep Your Email Marketing Strategy Relevant to Millennials

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    At a time when we're reaching customers through more channels than ever before, it can be easy to assume your average Millennial is more likely to engage with an Instagram post or a Facebook ad than your humble email. But if that's what you think, you're missing out on reaching Millennial customers.

  • Four Ways to Empower Your Email Marketing Strategy With AI

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Email marketing gives you space for customization, direct communication, and easy tracking. But scaling and consistency are hard to achieve. Here are four ways to integrate AI into your email strategy without sacrificing a human touch and all the while achieving consistently better results.

  • Five Steps for Leading Email Marketing Through Change and Crisis

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    What happens when a global crisis hits and your marketing emails are suddenly one of the last things a customer has time to think about? The answer: don't proceed like normal. To ensure your email program remains effective and authentic, follow these five practical steps.

  • COVID-19 and Email Marketing: What to Do When Reopening Is on the Horizon

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    With some version of reopening on the horizon, marketers are having to rethink their marketing efforts, especially email—since so many of us have been relying on digital communication more than ever. What should our approach be now?

  • Best-Practices and Tips for Integrating Direct Mail Into Email Marketing Campaigns

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    There is wisdom in integrating direct mail into email marketing campaigns. Here are tips and best-of-breed guidelines for effectively doing so.

  • What Sender Reputation Means for Your Email Marketing (Hint: A Lot!)

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Much is made of email content or design—and rightfully so—but sender reputation holds plenty of power over whether or not your email reaches its expected destination. To improve email deliverability, explore a few steps you can take to enhance your sender reputation.

  • 13 Common Email Marketing Mistakes to Avoid

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Email marketing is an indispensable channel for any successful content strategy. But how can you make sure email marketing campaigns are effective? Avoid making these 13 common mistakes.

  • Beyond Open Rate: Eight Metrics for More Effective Email Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Was your campaign email opened? If the recipient just deleted it anyway, maybe it doesn't matter. Try shifting your email measurements to these eight metrics instead.

  • How Much Harder Has Email Marketing Become?

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    From privacy features to dark mode options, email marketing has become much more complex over the past decade. Marketers need to be open to continual change.

  • How to Get Started With Multilingual Email Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    A multilingual email marketing strategy doesn't stop at the translation of text. Localization is also essential. This article breaks down what you need to consider.