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  • Mixing Video With Email Marketing: Four Inspiring Examples and Three Quick Tips

    Article

    CONTENT TYPE: Article | TOPIC: None

    Using video in email should be a no-brainer, because emails with video are the ones that subscribers find most memorable. But the email-video combo is still a rare pairing. Here's how to use it to your benefit.

  • 10 Do's and Don'ts of A/B-Testing Your Email Marketing Campaigns

    Article

    CONTENT TYPE: Article | TOPIC: None

    There is no better way to determine the impact of a design, copy, or scheduling change on your email campaigns. But A/B testing can seem overwhelming to take on. These do's and don'ts will steer you in the right direction.

  • The Top-Rated Email Marketing Platforms

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Some 85% of marketers say their current email platform meets their needs and 84% are likely to recommend it to others, according to a recent report from G2 Crowd.

  • The Most Commonly Used Email Marketing Tactics

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The top three email tactics used by marketers are content relevancy, email personalization, and list segmentation, according to a recent report by Ascend2.

  • Six Tips for Mobile-Optimized Email Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    Consumers are demanding mobile-optimized emails, and businesses need to adjust their content and tactics accordingly. Those that don't adapt to meet this new customer demand are fated to fall behind.

  • 10 Email Marketing Best-Practices [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Nearly 123 billion emails are sent every hour, so marketers must master the art of getting their email seen in a crowded inbox. Here are some tips for making your emails stand out.

  • Three Email Marketing Improvement Challenges for 2014

    Article

    CONTENT TYPE: Article | TOPIC: None

    With the first quarter of the year behind us, what will you do to maximize email marketing's contribution to your bottom line from here on out? I encourage you to try these program-level objectives.

  • Four Email Marketing Tips to Help You Get the Most Out of Gmail

    Article

    CONTENT TYPE: Article | TOPIC: None

    Gmail has been making lots of waves lately: priority inboxes, promotions tabs... Every new release seems intended to make life harder for email marketers. But if we'd stop complaining for a minute, we'd see a host of hidden opportunities.

  • Using Video in Your Email Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    A clear call to action (CTA) in email is as vital to ensuring click-throughs as the subject line is to ensuring opens, and video is the king of CTAs.

  • How to Innovate Your Email Marketing: Unlock the Fourth Type of Campaign

    Article

    CONTENT TYPE: Article | TOPIC: None

    Innovation in email marketing is tied to the customer conversation. If marketers don't keep their end of the conversation up between purchase cycles, they risk becoming irrelevant or forgotten.

  • Three Vital Steps for Effective Email Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    Today, each email competes with thousands of digital, mobile, and social messages. It can seem nearly impossible for your email to stand out and get noticed. But you can cut through the clutter.

  • Publishers' Top Email Marketing Pain Points [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    More than half (54%) of companies in the publishing industry say list growth is a major email marketing pain point, according to a recent report from FOLIO and Lyris.

  • Win the Email Marketing 'Hunger Games': Five Tips to Survive the Unsubscribe List

    Article

    CONTENT TYPE: Article | TOPIC: None

    This holiday season, email marketers and online retailers are in a Hunger Games of their own: Keeping their emails alive—and out of the spam folder—will determine their ability to survive this season.

  • How to Sidestep the Spam Folder in Your Email Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    From phishing messages to malicious attachments and links to viruses, spam affects billions of email users each year. If your marketing emails are mistakenly considered spam, you'll lose both money and conversions.

  • How to Use Email Marketing to Create a Surge in E-Commerce Sales

    Article

    CONTENT TYPE: Article | TOPIC: None

    How can e-commerce marketers get a serious leg up on the competition? By using their emails and marketing automation systems to "frame" their customers for the perfect sale.

  • Five Email Marketing Strategies That Will Scare Your Competition Senseless [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Use the following tips to bewitch your email contacts, gain brand awareness, and frighten the competition.

  • The Top Email Marketing Challenges of 2016

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Marketers say they anticipate that attracting new subscribers will be their biggest email marketing challenge of 2016, according to a recent report from Campaigner.

  • The State of Email Marketing by Industry

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Which industries have the highest open, click-to-open, and click-through email rates? How does the use of tactics such as tracking, targeting, and subject line testing vary by vertical?

  • Email Marketing in a Mobile-First Era: How to Get It Right

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    With social media, podcasting, videos, push notifications, and other mobile channels taking up our lives, you may think that the good-old email is losing its dominance in the mobile age. Well, think again.

  • 2016 Email Marketing Salary Guide

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    What is the median salary of email marketers in the United States? How does pay vary by age and gender?