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  • Personalized promotional emails sent during 2013 had 29% higher unique open rates and 41% higher unique click rates than non-personalized mailings, according to a recent report from Experian Marketing Services.

  • Since 2008, marketers have adopted a more simplified email sign-up process for new subscribers and now ask for significantly less personal information, according to a recent study by Return Path.

  • Legitimate marketing messages account for an alarming 70% of "this is spam" complaints in consumers' inboxes, underscoring just how important it is for marketers to keep email lists up to date and make use of email marketing best-practices, according to a report by Return Path.

  • Increases in worldwide spam volumes have driven ISPs (Internet service providers) to impose tougher filtering standards on email deliverability, making it harder for email marketers to maintain high sender reputations and deliverability levels, according to a study by Return Path.

  • Email is still an invaluable asset to marketers, but only 30% of B2B marketers are using email marketing as their primary lead generation tactic; instead, email appears to be more effective for nurturing prospects than lead generation, according to a study by Pardot.

  • Online video has moved to the mainstream: 81% of senior marketing executives now use online video content in their marketing programs, up from the 70% who did so a year earlier, according to a report by the Web Video Marketing Council (WVMC) and Flimp Media.

  • Explore the untapped potential of your B2B email marketing. Use these insights to improve customer engagement with your emails and help build enduring loyal relationships. Read more.

  • As an email marketer, you must maintain good list hygiene. One way to do that is by creating an email suppression list. Here's how.

  • Discover key email marketing developments of 2024 and their ripple effects that will be shaping 2025 strategies and trends.

  • Done right, email marketing delivers results that outperform just about any other channel's. Done wrong, you leave money on the table with every send. So what are the roadblocks that stand in the way of optimizing email ROI?

  • If you've ever worked in email marketing, you know that one of the biggest challenges email teams face is not having enough people (or the right people) to execute a successful email marketing program. Here's what you need to know to fix that problem.

  • Taking a close look at what's trending in email marketing today, GetResponse analyzed four billion emails sent from 126 countries across 19 industries. Here are five email marketing insights from that analysis.

  • The popularity of email has increased exponentially since it was introduced to the public in the mid-1990s. Not surprisingly engagement with emails isn't what it once used to be. How can marketers increase opens, conversions, and brand loyalty?

  • Brands have near-universal visibility into email opens and clicks, and excellent visibility into bounces. But those metrics lack the depth and granularity needed to truly understand what's driving your successes and failures. We need these three KPIs instead.

  • How are marketers adapting their email strategies in a rapidly evolving digital world? Check out six trends that emerged from Knak's email marketing benchmark report.

  • You know email is crucial to your marketing success. But if you're not seeing the results you need, you need some new tools and strategies to get you back in the game. Join us for this webinar to discover how to drive lead gen success with email in 2022. Sponsored by ViB.

  • Is your email marketing underperforming? You're not alone. The good news? This webinar offers key insights into what's driving audience engagement in 2022. Join us to learn how to increase opens, get more clicks and conversions, and improve campaign ROI with these simple (but effective) tips. Sponsored by Vidyard.

  • In this fast-paced webinar, learn the latest tactics for getting better email ROI and avoiding the most common email marketing pitfalls. Join expert Jay Schwedelson to learn how to increase your email open rates and engagement by using simple techniques you can put into practice right away. Sponsored by Airmeet.

  • Email Marketing Myths Debunked

    Sponsored Webinar

    There are a lot of myths around email marketing. After months of testing "best practices," Kelsey Yen and Matt Sailor reveal what works in B2B emails and how you can apply those ideas to your own email campaigns. Unravel the mysteries around email marketing! Sponsored by Act-On.

  • For many marketers, creating a single email or email campaign is a drawn-out, multi-week process. But it doesn't have to be. By learning to leverage micro-efficiencies (and getting some inspiration from board game strategies!), you'll be on the path to an email winning streak. Sponsored by Litmus.