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  • How to Write Persuasive Blog Posts: A Template

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    So you've just crafted a beautiful blog post bursting with metaphors and emotion and elaborate language. Done! The sales should roll in. But that's not quite how persuasion works. Check out this article to find out what does.

  • AI Can't Write Thought Leadership (But It Can Do Something Else)

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Hot take: All that content you’ve been creating? It’s not thought leadership. Or at least most of it isn’t, especially if you leave the writing to AI.

  • How to Use Research to Write High-Converting CTAs and Tailor Your Content

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Providing useful content to your audience and selling your product or service to them aren't mutually exclusive tasks. These three tips explain how to use customer research to write compelling CTAs that help you make sales.

  • How to Write Cold Emails to Millennials and Get a Response

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Millennials are expected to outnumber members of any other generation in the USA this year. How can savvy marketers make the most of this opportunity? What's the best way to reach out to the Millennial market? What kind of message is most likely to resonate?

  • How to Write a Welcome Email Series That Wins Hearts and Wallets

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Your welcome emails set the tone for the relationship with your subscribers. If recipients come to know, like, and trust you, they're more likely to open, click, and buy from your future emails. Here are five elements of a welcome email series that'll tip the scales in your favor when you're ready to promote your offers.

  • How to Write Funny: Four Lessons in Marketing Humor From the Greatest Email Ever

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    Done right, humor sells. But you probably don't sell a product or service that's inherently funny. So how can you create funny content that's just right for your business?

  • How to Write Exceptional Case Studies: Five Interview Tips

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Writing

    An effective case study starts with a great interview. These five tips will help you ask relevant questions and elicit answers that build persuasive case studies.

  • How to Stop Annoying Your Customers With Useless CTAs and Instead Write CTAs That Convert

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Writing

    In a world full of "READ THIS!" "BUY NOW!" and "CLICK HERE!" sometimes the only action customers want to take is to click away. And we marketers shouldn't blame them. So, what do we do? How else can we inspire action?

  • The Everybody Writes 2 Book Launch Bash!

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Branding

    Your words, voice, and content matter in B2B marketing. And Ann Handley, CCO at MarketingProfs, knows this as well as anyone. So Ann revised her best-selling book from the ground up! Get Ann's inside scoop on "Everybody Writes 2: Your New and Improved Go-To Guide to Creating Ridiculously Good Content."

  • MAMBA: The Best Way to Write for Marcoms

    Article

    CONTENT TYPE: Article | TOPIC: None

    What's MAMBA? Only the very thing that will make you write better marketing communications materials.

  • Copywriting Makeover: Write to Where Your Customers Are (Part 1 of 2)

    Article

    CONTENT TYPE: Article | TOPIC: None

    There's something that most writers neglect to take into consideration.

  • How to Write Your Own Ad Copy: A Guide to Get You Started

    Article

    CONTENT TYPE: Article | TOPIC: None

    When you need to write ads or promotional text, here are some tips that will help you develop a concept and message that work.

  • How to Write Effective Proposals

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    Sales proposals can be your best branding and sales tool. But too often they are a boilerplate mishmash stitched together seconds before the FedEx pickup. And that's a shame.

  • 5 Tips to Write a Sexy Teaser

    Article

    CONTENT TYPE: Article | TOPIC: None

    Successful teasers draw on the basic principles of direct response marketing as well as good journalism. And they throw in a little sex, to boot!

  • Write What You Know: Establishing Thought Leadership

    Article

    CONTENT TYPE: Article | TOPIC: None

    The challenge comes in extracting your knowledge, and turning it into a publication-quality article with the least pain and effort.

  • How to Write Right to Your Customers’ Hearts

    Article

    CONTENT TYPE: Article | TOPIC: None

    Very often what gives you the emotional, hit-it-right-on-the-nose tools you need for successful writing are small nuances.

  • How to Write With Sizzle When There’s No Sausage

    Article

    CONTENT TYPE: Article | TOPIC: None

    How do you write sizzle successfully when you’re selling something intangible to people who aren’t customers—but are almost as important?

  • How to Write a Smooth Sales Letter for Results

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    When you prepare an important presentation, be sure to make the effort to make your copy flow.

  • Dear Editor, Please Write About My Company

    Article

    CONTENT TYPE: Article | TOPIC: None

    Media relations is known for being both an art and a science. But sadly, many public relations professionals come across as if they're using a 99-cent watercolor set and grade school chemistry kit.

  • How to Write for a Multilingual Marketplace (Part 1)

    Article

    CONTENT TYPE: Article | TOPIC: Writing