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  • A 24-Point Content Marketing Checklist for 2024 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    This checklist covers the key steps every content marketer should take this year, including researching your target audience, nailing your firm's unique value proposition, and ensuring content accessibility.

  • Four Tips to Help You Find Your Optimum Content-Marketing Mix

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Doing a little bit of every kind of marketing content means you do none really well. But with a consistent investment in fewer content types that are relevant to your audience, you can build an effective content-marketing mix strategy.

  • The Importance of Being Human in Your B2B Content | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Marketing Content

    Let's face it: In the world of B2B marketing, we often neglect to bring that essential human element into our content. So, why is the human element so crucial, and how can we infuse it into our professional roles as marketing content creators?

  • Stop the Churn: Why Less Is More in B2B Content Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    B2B marketing content needs to make an impact. It needs to be so thought-provoking and well-written that buyers devour it from start to finish. Here are some tips for where to start.

  • Build B2B Marketing Trust With Evidence-Based Content | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Marketing Content

    Modern customers are incredibly skeptical. They're not likely to take anything you say at face value. And why should they if you don't include evidence to back it up? So... what creates evidence?

  • B2C Strategies for Better B2B Content Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    It's high time we bridge the gap between B2C and B2B content marketing, using the strengths of B2C strategies to bolster B2B outcomes. Here are some ideas.

  • Three Ways to Embrace Deep Personalization in Content Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Taking the humble PDF as an example, this article suggests three ways B2B marketers can embrace greater personalization—and why that matters.

  • How to Create a Content Marketing Strategy for a Niche Audience

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    In a landscape cluttered with generic marketing, niche marketing can stand out with personalization and precision tailored for smaller audiences. This article defines the technique and offers tips for creating your own niche strategy.

  • How Content Marketing Builds Brand Loyalty [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    This infographic looks at how content can help build brand loyalty in five ways: positioning your brand as a trusted expert, improving audience experiences, removing barriers, enabling more connections, and creating real value.

  • The Future of Content Marketing: Five Predictions

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    If only it were possible to read tea leaves and divine exactly what the future holds for our beloved content marketing! But it's not, so Chad S. White offers his own compelling predictions.

  • Content Marketing—With Ashley Faus (Roundtable)

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Content

    Content marketing is all about Creating, Connecting, and Sharing. And thanks to social media, you now have more channels (and challenges) than ever before. Looking to get ahead of the pack and build a buying audience with your content marketing? Then come exchange ideas at this content marketing roundtable. Moderated by Ashley Faus.

  • Four Key Benefits of Using a CRM for Content Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    This infographic from Brafton explores how CRM software can power stronger and more successful content marketing strategies, focusing on four key benefits that a CRM can deliver.

  • The Power of the 3Rs of Content Marketing for B2B Brands: You Can Thrive in Uncertainty

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Explore how the 3Rs—Repackaging, Repurposing, Reoptimizing—can transform your B2B content marketing, enhancing your efforts' efficiency and impact despite resource constraints. Learn more.

  • How Agile Content Marketing Wins in a Fast-Changing Digital World

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Learn how agile content marketing enables brands to respond quickly to market changes and user needs, enhancing engagement and conversions. Read more now.

  • 20 Great Content Marketing Tools for 2024 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Martech

    Check out Semrush's favorite content marketing tools across 20 categories, including keyword analysis, project management, and writing assistants.

  • 10 Tips to Improve Your Content Marketing Visuals [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    This infographic looks at 10 key design areas to focus on to boost the quality of your visuals: color, typography, layout, callouts, space, illustration, iconography, data, proportion, and simplicity.

  • 10 Common Content Marketing Mistakes (And How to Avoid Them) [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    In content marketing, the same mistakes tend to be made over and over again. The good news is that it's possible to steer clear of those mess-ups if you're on the lookout for them.

  • Eight B2B Visual Content Marketing Ideas

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Sick of staring at cheesy stock images all day to use in your marketing? Don't fall into the people-looking-at-a-whiteboard hole. Check out these other eight visual content ideas.

  • The Purpose of Content Marketing for B2B vs. B2C Brands

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Both B2B and B2C marketers say the primary purpose of content marketing is to generate brand awareness, but they differ on the other top reasons for creating content, according to recent research from Parse.ly.

  • Building Positive Customer Experiences With Content Marketing

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Strategy

    Is your content truly connecting with your audience based on what they want and need? Or do you feel like you're throwing spaghetti at the wall? It's a dilemma every marketer has faced. Come learn how understanding your customers' psychology and connecting with them in the right way at the right time gives your brand a huge advantage. Sponsored by Vyond.