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  • Tips, Tricks, and Hacks for B2B Email Marketing Success: Michael Barber on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Email Marketing

    Michael Barber digs into email hacks for B2B marketers, including what keeps him awake at night, tips to pay attention to, words of wisdom for 2023, and more.

  • The Most Important Email Marketing Optimizations

    Chart

    CONTENT TYPE: Chart | TOPIC: Email Marketing

    Marketers say enhancing personalization, testing designs, and using welcome/thank you automated messages are among the most important email marketing optimizations, according to recent research from Ascend2.

  • Email Marketing Benchmarks: Trends From 2021

    Chart

    CONTENT TYPE: Chart | TOPIC: Email Marketing

    Apple's Mail Privacy Protection (MPP) feature appears to have had a noticeable impact on email engagement metrics following its introduction last year, according to recent research from Campaign Monitor.

  • What the Email Marketing Funnel Looks Like [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    This infographic covers the key strategies and goals you should pursue along the email subscriber journey. It also provides email marketing tips for each step.

  • Your Giant Email Marketing Statistics Guide [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    Email: the rock-solid, time-and-customer-tested, Marketing-approved way to keep your customers coming back for more. And here are the stats to prove it--and help you be a better email marketer. So check out this epic compendium of email-related statistics from 40+ sources.

  • How to Create a Powerful Email Marketing Funnel [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    Email marketing funnels can help you lead people from interest to action. So, how can you build an effective one?

  • Email Marketing Stats You Need to Know [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    Did you know that 87% of organizations use email to distribute content? That's just one of data points related to email marketing covered in a recent infographic from EmailToolTester.

  • 10 Email Marketing Do's and Don'ts for Campaign Success [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    Email is one of the most well-established digital channels, yet many marketers continue to make common mistakes.

  • 21 Tips to Improve Your Email Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    How can you boost the effectiveness of your email marketing efforts? This infographic explores four key areas and provides 21 tips for marketers looking to improve in each.

  • The Real Truth About Email Marketing

    Master Class

    CONTENT TYPE: Master Class | TOPIC: Email Marketing

    Email remains one of the most stable marketing platforms: everyone has email and no one can take away your list. Maximize your email effectiveness—from Deliverability to Open Rates, Subject Lines to CTAs—with Jay Schwedelson, CEO and President of Worldata.

  • What's Next? Where Is Email Marketing Heading

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: Email Marketing

    Online marketing is always changing—just think of the death of cookies. Learn why email marketing will continue to grow in importance in your marketing stack and how you can use email to take advantage of the marketing changes coming your way.

  • Nine Email Marketing Tips for B2B Marketers [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    This infographic from DiGGrowth explores how to create more effective and engaging email campaigns.

  • Why Email Marketing Still Matters [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Over the years, many have augured the death of email, most recently foretelling that social media would make email obsolete. Nevertheless, for marketers, email remains an invaluable, even indispensable, tool. And this infographic from Eloqua spells out why.

  • The Email Marketing Holiday Calendar [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Time to prepare for the holiday season (which isn't as far off as you think)! The Email Marketing Holiday Calendar infographic by ExactTarget offers planning tips for July through December.

  • How to Increase Email Marketing Conversions [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    To help boost your email marketing conversions, check out these suggestions from a Monetate infographic.

  • Seven Myths of Email Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Many email marketing ideas we hold true are actually false. Here's a quick look at seven prevalent myths about email marketing.

  • 10 Email Marketing Best-Practices [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Nearly 123 billion emails are sent every hour, so marketers must master the art of getting their email seen in a crowded inbox. Here are some tips for making your emails stand out.

  • Hail to the Chief... of Email Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    On this Presidents' Day, as you consider your next email campaign, think about tried-and-true presidential wisdom and its potential impact on your marketing efforts.

  • 15 Email Marketing Myths Debunked!

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    How well do you understand email marketing? Here's a look at common misconceptions regarding email.

  • Five Tips to Make Your Email Marketing Pitch Perfect [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Inspired by the movie "Pitch Perfect 2," these five tips can help you create email marketing campaigns that hit the right note with your customers.