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Foothill Dental gets it. It's not "doing social media" in the way we think of it. Foothill Dental does not have a Twitter account or Facebook fan page. It doesn't blog or answer questions on LinkedIn. It doesn't use Gowalla or Foursquare. Foothill Dental leverages the awesome power of email marketing. Here's how.

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People are always looking for the next great thing in email marketing, and these days much of the talk involves social-networking integration. But now that email and online media have gotten much more sophisticated, there is one other technology—video, long considered taboo in email marketing—that can be integrated into your campaigns.

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If no one's reading your email campaign, no matter how great it is, it's not going to make any sales. You need a great email list filled with customers and prospects who have said yes to receiving information from you and who will be moved to action if the time or offer is right. But that list needs to grow if you want your business to grow.

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The holiday season is the most important time of year for retailers, when aggressive goals are set for increased traffic and sales, both in-store and online. Email marketing is a powerful tool that retailers can use to build their brands and increase sales during that crucial period.

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There are many approaches to using email-campaign metrics to measure and improve marketing performance. The following are the top five approaches, along with appropriate measures and usable insights for each.

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A tidy collection of DON'Ts makes it hugely easier to catch yourself before you take an obvious misstep and tumble into email promotion oblivion.

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What are YOU doing to preserve your long-term interests? Don't know? Answer these questions to find out.

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More interesting than a mystery novel, but deadly serious for your business. Is something lurking in the shadows you should know about?

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PVBIT. You may not be able to pronounce it, but you had better remember it. PVBIT stands for the five things that email marketing must have for a successful B2B or fundraising application.

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If you're going to get the an email relationship off on the right footing, then you need to be making a positive impression before your customers are even signed-up on your list.

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In our combined years of experience, we’ve discovered quite a bit about what works, and what doesn’t, in the email marketing arena. More than that, we’ve also divined the true secret of marketing via electronic mail.

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The English poet John Donne (of "for whom the bell tolls" fame) wrote that "no man is an island." Nor is any email campaign.

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It's an old adage: Driving increased sales from your current customers is easier than acquiring new customers. But when marketing via email, a lot of businesses seem to be missing an opportunity that's right in front of them.

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Email might not be as shiny as social media and other emerging marketing channels, but it's still arguably the most powerful marketing tool around. So how do you maximize this old workhorse for new gains? In part by avoiding these common mistakes.

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Email averages an ROI of $40 for every $1 spent, so it's no surprise that 67% of organizations plan to increase their email marketing spend in 2012. Use those new budgets to maximize your ROI by focusing on three key areas.

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Is email marketing for your small business even worth doing? Yes, if you do it well. To ensure your campaigns are effective, you should be practicing the Five Commandments for email awesomeness.

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If you're in the business of building lasting customer relationships, saying "thank you" is essential. Without it, you're at greater risk of customer flight—and you're a sitting duck for the competition. Here's how to thank your customers via email—the right way.

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Many companies ditch email marketing because it doesn't yield results, but the truth is—it's underperforming because they don't care about it. Here's how you can give your email campaigns a little love, and watch them flourish.

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Every industry—including the email marketing community—has its own jargon. Whether you send email campaigns (as a marketer) or receive them (as a consumer), you should know the following 17 terms to successfully navigate the world of email marketing.