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  • A Tempting Selection of Content Marketing Tools: How to Pick the Right Ones

    Article

    CONTENT TYPE: Article | TOPIC: None

    As the practice of content marketing matures, so too do the tools that make us more efficient, help us scale faster, and enhance our ability to measure. But making sense of all the available options can make your head spin.

  • Three Steps to Generating Higher ROI From Content Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    Content has always been king, but now the kingdom is much larger and more powerful than ever. If measured and managed properly, it can drive high return on investment (ROI). Here are three ways to boost ROI with content marketing.

  • Five of the Most Common Content Marketing Mistakes—And What to Do Instead

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Don't make basic content marketing blunders. Check out this list of gaffes that happen more often than they should.

  • How to Measure Your Content Marketing Efforts [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    How do you measure your content marketing efforts? Start by looking at key metrics at specific stages of the customer journey: awareness, consideration, and conversion. This infographic walks you through how to do that.

  • How to Take a Demand Generation Approach to Content Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    How do you know you've created a great piece of content? Pageviews? Social shares? Those are nice, but we really want to see content generate leads. Here are some tactics that can help.

  • Confidence Boost: Marketers Get More Savvy With Content Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Business-to-business (B2B) marketers are growing more confident in their content marketing, according to a recent report published by MarketingProfs and the Content Marketing Institute.

  • Content Is Not the New Black: Time-Tested Tips for Creating Compelling Content

    Article

    CONTENT TYPE: Article | TOPIC: None

    Content has always been, and will always be, the very foundation of marketing. Yet we are challenged with meeting the constant demand for consistently compelling content. These tactics will help you supply such content.

  • The State of Healthcare Content Marketing

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Most healthcare marketing executives say the COVID-19 pandemic has affected their content marketing strategy but it has not changed their content marketing budget, according to recent research from True North Custom.

  • Top 4 Things You Should Know on Your Journey to Content Marketing Success

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Finding your way to content marketing success is not always easy. Here are four lessons and a few secrets to help you on your journey.

  • Seven Content Marketing Metrics That Would Make Your Math Professor Proud

    Article

    CONTENT TYPE: Article | TOPIC: None

    Many marketers are more comfortable with words than with numbers, but if you're willing to run a few equations, you might gain tremendous insights into the success of your content. And, more important, you'll probably be more likely to keep your job.

  • Three Surprising Ways You Can Use PPC to Enhance Your Content Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    Though pay-per-click (PPC) advertising and content marketing appear to be marketing islands unto themselves, many smart marketers use PPC to enhance their content marketing efforts.

  • Seven Ways to Build a Loyal Customer Base With Content Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Content marketing helps you build an audience that enjoys your content, engages with it, and shares it with peers. The result: a strong content-led company that attracts new and repeat customers. How can you build an ardent customer base with content marketing?

  • How to Measure Your Content Marketing Success: Nine KPIs You Should Monitor

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    To discover whether your content marketing is successful and to what extent your content goals have been met, you need to identify your content marketing's key performance indicators. Monitor these nine KPIs.

  • How Small Businesses Are Using AI for Content Marketing

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    How are small businesses using artificial intelligence tools to create and improve their content? What types of content are they creating with AI? To find out, researchers surveyed 2,600 people who work for firms around the world.

  • Three Data-Led Content Marketing Predictions for 2024

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    In the current environment, the pressure is on all marketers to produce results. Here are three predictions for how the coming year's standout content marketing performers will use data to their advantage.

  • B2B PR and Content Marketing Pros Have to Get Creative as Ad Spend Drops

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    As ad spend stalls, PR and Marketing have the potential to receive a bigger share of annual budget. But what ramifications does a shift in budget allocation entail, and what opportunities await savvy, creative PR and marketing pros? Let's find out.

  • Beyond SEO: How Modern Content Marketing Powers Growth

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Marketing Content

    Relying on traditional SEO strategy might score you a few wins, but it's no longer sustainable on its own. It's time to think beyond SEO! Join expert marketer Amanda Natividad to learn how to round out your content marketing strategy with audience research to power growth beyond search ratings.

  • Content Marketing Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Marketing Content

    Content marketing is about more than just the content. Today's content is personalized to recipients and their customer journey, with AI tools speeding up the creation process. Join us to discover what's new in content marketing and how to take advantage of today's advancing technology. Sponsored by Canto.

  • Maximizing Your Reach: Key Concerns in Promoting and Amplifying Your Content | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Marketing Content

    Consider this episode of the Marketing Smarts Live Show a beacon for B2B marketers seeking to elevate their content, engage their audience more effectively, and achieve tangible results in a crowded digital landscape.

  • Unlocking the Secrets of 'Ridiculously Good Content' | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Marketing Content

    Ann Handley breaks down the parts of "ridiculously good content": content that your audience finds invaluable; content that's inspired by data, creativity, or a blend of both.