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  • At some point, we all learned about the 4Ps of marketing: place, price, product, and promotion. Those still hold weight, but marketing has been undergoing drastic changes, and companies now face a host of new challenges. These new 4Ps of marketing are the way forward.

  • Email security doesn't only stop cyberattacks and opportunistic hackers; it actually improves your brand reputation. If you're not yet implementing DMARC, this article explains why you should.

  • Data privacy changes don't stop at the use (or nonuse) of third-party cookies. For a list of upcoming state requirements and tips on how to handle your company's privacy policy, check out this article.

  • With an emphasis on transparency regarding how leads are gained, stored, and used, marketers can elevate their content syndication strategy and ensure it's helping to drive higher revenue and conversions.

  • Intent data collects the digital breadcrumbs that buyers leave behind as they progress on their digital buying journey. How can you integrate such valuable intent data into your marketing strategy? Find out.

  • How do you strike the right balance between delivering personalized marketing experiences and protecting user privacy? Is it a zero-sum game in which one goal undermines the other, or can they harmoniously coexist?

  • Clicking "accept cookies" is an annoying but necessary step in the modern Web browsing experience. This article covers how to construct a site banner that is both compliant and (relatively) pain-free.

  • Transitioning to GA4 may seem like a daunting task. But the earlier you start, the easier it will be. Follow this action plan.

  • Another year in martech has passed at a blistering pace—with the discussion on new trends, technologies, and issues consuming our days. The author builds on his (mostly borne out) 2023 predictions about three martech trends.

  • The first-ever Magic Quadrant for customer data platforms by Gartner signifies a milestone in the maturation and essentiality of CDPs within the martech ecosystem. In a data-centric, customer-first marketplace, CDPs have become a strategic imperative.

  • Your customers want you to provide personalized offers and experiences, but they also want you to respect their privacy and allow them more control over their data. That's why a preference-management strategy is so important. Here are four things marketers can do.

  • Right now, business agility is more important—and more multifaceted—than ever. It looks different for every company, but we all should be focused on these three aspects of it.

  • Learn why customer data platforms (CDPs) are crucial for leveraging first-party data to improve marketing strategy and customer engagement. Read more.

  • From privacy features to dark mode options, email marketing has become much more complex over the past decade. Marketers need to be open to continual change.

  • Complying with customer data rights doesn't mean just checking a few boxes and moving on. Your entire organization must shift in the way it views and processes customer data. Here are some tips to get started.

  • After 2+ years of major pivots and accelerated digital transformation, brands are now having to take a close look at how they handle customer data. To make absolutely necessary improvements, organizations must meet three challenges and implement a series of best-practices.

  • Discover key legal and ethical considerations for using AI in marketing from expert Ruth Carter. Follow these guidelines for compliance. Read more.