Search Our Marketing Resources

CONTENT TYPE: Article | TOPIC: Writing

Time was when you looked carefully at your handwritten draft, mindful that revisions to the typewritten version would waste a lot of time. So you thought a great deal about what you wrote. You had an incentive to consider every sentence, every phrase, every word. There is no doubt that the arrival of word processing made the writer’s life a lot easier. But something has been lost.

CONTENT TYPE: Article | TOPIC: None

Despite this age of information overload, buyers still need information to help them make the right choices. By incorporating some of these tips, you and your marketing staff can produce pieces that will stand out from your competition's—and guide the buyer to the close of the sale.

CONTENT TYPE: Article | TOPIC: None

It may be awkward to openly acknowledge it, but every sale is a kind of seduction. As marketers, we make introductions, pursue courtships and hope for consummation—the sale. Here are a few thoughts on how to use words—which may be applied to everything from direct mail to Web site content—to make a more compelling appeal to the heart (and via the heart, to the purse).

CONTENT TYPE: Article | TOPIC: None

All the great email content in the world isn't going to do your brand a bit of good if no one opens your emails. Which is why you need attention-grabbing headlines.

CONTENT TYPE: Article | TOPIC: None

Success stories (case studies) are a crucial part of the marketing process, especially when complex business issues and solutions are involved. These tips will help you write successful success stories.

CONTENT TYPE: Article | TOPIC: None

More than 90% of journalists go online to find story ideas, with 73% specifically researching press releases. With Really Simple Syndication (RSS) and free automatic email alerts from Google News so readily available, it makes sense that the Web is a prime source of consistently updated information for busy journalists. So how can your organization capitalize on these trends?

CONTENT TYPE: Article | TOPIC: Writing

CONTENT TYPE: Article | TOPIC: None

Case studies are often dry, generic, or pretty much just a high school pep rally (minus the cool letterman jackets) cheering on the company. But they don't have to be.

CONTENT TYPE: Article | TOPIC: Writing

The Web is chock-full of boring copy. But your website doesn't need to hang out with that crowd. Creating copy that connects with your audience is easier than you think; however, vague advice like "talk benefits" and "use your own voice" won't cut it.

CONTENT TYPE: Article | TOPIC: Writing

As marketing professionals, business owners, and salespeople, our livelihood depends in large part on our ability to communicate. And as we prepare for our next marcom project, marketing campaign, sales presentation, or public-speaking opportunity, we would do well to call to mind the lessons to be learned from Lincoln's masterpiece.

CONTENT TYPE: Article | TOPIC: Writing

Sales letters are powerful selling tools. They are a simple, direct way to generate sales leads and orders. But for many businesspeople, they present a daunting writing challenge. Use these 10 tips to write a winning sales letter.

CONTENT TYPE: Article | TOPIC: None

Informative and persuasive sales letters might be difficult to write—but they can pay off big time. Learn five tips for writing engaging, informative, and concise sales letters that'll produce results.

CONTENT TYPE: Article | TOPIC: Writing

The call to action in your marketing materials is one of the most important elements in a campaign. So how can you write one that works? Learn tried-and-true tips that can help catapult your call-to-action writing to expert level.

CONTENT TYPE: Article | TOPIC: Writing

Here’s how to write copy to nudge the brain in just the right way.

CONTENT TYPE: Article | TOPIC: None

Here's a great summer project: Gather your sales brochures, product bulletins, Web page copy, white papers, news releases, sales presentations, annual and quarterly reports...and so on. How clearly and consistently is a differentiated position expressed? Does it read like fodder from several different companies? Well, it doesn't have to.