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CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

Micro-influencers are often more effective than their higher-profile peers at helping your content push through consumers' overcrowded social media feeds—and they can be a much more cost-effective way to reach a new audience.

CONTENT TYPE: Infographic | TOPIC: Event Marketing

Many brands are exploring the benefits of pop-up shops, which can provide brand awareness and test markets at lower costs and less commitment than other options. See why your brand might consider a pop-up shop.

CONTENT TYPE: Infographic | TOPIC: Measurement & Analytics

It's one thing to have data to share. It's another to communicate your data in a way that helps you demonstrate your point. If you want to be persuasive, you have to show your data in a useful way. Here are several types of charts and graphs with explanations of when to use (and not use) each.

CONTENT TYPE: Infographic | TOPIC: Martech

Small businesses have a reputation for being more personal than big corporations, but that doesn't mean that technology can't help. In fact, chatbots may be a way to give your customers even more customized attention than you could otherwise. Check out the infographic to see how.

CONTENT TYPE: Infographic | TOPIC: Event Marketing

Sponsoring an event can be an effective way to improve brand awareness, and it can even help your local SEO efforts. And sponsorship doesn't have to be monetary. Your company can give back in many ways—and get positive recognition in return.

CONTENT TYPE: Infographic | TOPIC: Event Marketing

Tradeshows are a big investment, so make sure you're prepared. From tips on selling your products to creating relationships, here are some ways you can make your next tradeshow experience a success.

CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

Thinking hard about how your approach to pricing impacts conversions and sales? When applied with know-how and finesse, the right psychological pricing tactics can turn your customers’ brains into buying machines. Well, almost. Here's how to put the basics of "price psych" into action.

CONTENT TYPE: Infographic | TOPIC: Marketing Management

Brands with higher levels of employee trust tend to outperform brands where trust is an issue. Trust creates better innovation and employee satisfaction, and it's an important part of running a successful brand. Here's how you can build—and keep—the trust of your employees.

CONTENT TYPE: Infographic | TOPIC: Writing

Direct response copywriting isn't easy. Your job is to drive conversions and sales, and that requires a savvy sense for your audience, a firm grasp on your value prop, and an arsenal of powerful writing tricks like these.

CONTENT TYPE: Infographic | TOPIC: Marketing Content

Creating content is time-consuming, and video may be the most resource-intensive of all content types. But the payoff can be worth it. See how video is taking over, why you might want to get your brand on board, and which types of video are best for your audience.

CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

What will 2019 bring for marketers? These predictions from 19 CMOs can help you figure out what to expect in four key areas, from creating better customer experiences to keeping marketing data secure. See how they can help you plan for a stronger 2019.

CONTENT TYPE: Infographic | TOPIC: Marketing Management

Any small business owner knows how complicated the world of credit card fees can be. Here's a guide to help you sort out the process of credit card processing.

CONTENT TYPE: Infographic | TOPIC: Measurement & Analytics

You can produce all the content you want, but if you're not gathering intelligence about that content—such as who is consuming it, when and how it's being consumed, and whether it's making an impact—then what's the point? Here are tips and tools to help you unlock the power of content intelligence.

CONTENT TYPE: Infographic | TOPIC: Martech

Augmented reality can create an interactive experience for your customers, which can lead to more engagement and better brand loyalty. Check out the basics of AR and how to use it in your marketing strategy.

CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

Instagram has over 1 billion active monthly users, but seeing success on the social platform is still a challenge for many marketers. Here's what your business needs to know before you 'gram.

CONTENT TYPE: Infographic | TOPIC: SEO

As more and more consumers use voice search, they are often following up on those search results via voice as well—by calling the businesses they want to reach. Here's how you can make sure your business is set up for customers to find and connect with you via voice.

CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

Brands throw all sorts of marketing techniques at the wall to see what sticks, but what do your customers really want? Yieldify surveyed 1,000 online shoppers, and here's what it learned about providing exceptional customer experiences.

CONTENT TYPE: Infographic | TOPIC: Customer Experience

Net Promoter Score helps you understand your overall customer relationships and plan referral marketing. Learn what NPS is, how it works, and why you might consider asking your customers that one important question.

CONTENT TYPE: Infographic | TOPIC: Email Marketing

Personalization can be the not-so-difficult trick to take your email open, click, and conversion rates up a notch. See what consumers think of personalization and how businesses are seeing the benefits.

CONTENT TYPE: Infographic | TOPIC: SEO

If you want to drive high-value prospects to your site, you've got to use the right keywords. Here are some valuable tips and tools to help you improve your website's rankings.