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  • AI for Customer Support: More Meaningful Interactions, Less Costly Resolutions

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Artificial intelligence has been improving workflows in back-office systems for years. But the advent of generative AI, which interprets human language and mimics human speech, writing, and art, can revolutionize customer service in particular. Here's how.

  • Are You There, ChatGPT? It's Me, Marketing.

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Everyone has questions about whether, when, and how to use ChatGPT for marketing. Aside from the sense of wonder that tech is crafting sentences, what does it really bring to the table? One marketing department did some experimenting to find out.

  • TikTok Search Ads: What Marketers Should Know (And Do)

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    Now that TikTok has entered the search ad game, have you adjusted your media mix? If you're trying to reach Gen Z or Millennials and you haven't yet made use of the advertising capabilities TikTok affords marketers, you should probably rethink your ad strategy.

  • How to Effectively Outsource Product Marketing Content

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Objectivity, availability, and budget are among the many advantages of hiring contract writers for marketing content. If selecting and managing a group of outsourced writers intimidates you, these guidelines will help make it a painless process.

  • How to Stop Procrastinating and Become a Joyful Writer [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Why do writers procrastinate? Often, they chalk it up to a lack of discipline that can be overcome with willpower. In truth, many writers procrastinate not because they're lazy but because the task feels too daunting or boring.

  • Doubleheader Event: How Conversational Marketing Connects With Buyers and Accelerates the Funnel

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Martech

    Today's buyers want solutions, but they also want to feel heard and appreciated by the brands they interact with—like yours. Are you harnessing the power of Conversational Marketing to better connect with customers, and drive revenue? If not, now is the time. Sponsored by Drift.

  • 16 Tips for Becoming a Better Content Writer [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    How can you level-up your writing so that your content pieces resonate with audiences, compel action, and rank well in search? This infographic provides 16 tips from experts on how to become a better writer.

  • Convert Prospects With the Power of Case Studies

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    A case study can be an effective storytelling tool to use in B2B content marketing. Learn why, as well as how to craft one, in this article.

  • Words That Work for Audio: A Little Sound Advice

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    What words work in audio? Suzan has been hired to rewrite too many terrible audio scripts to feel confident that the uninitiated marcommer can achieve perfection -- without some help.

  • Seven Tips for Improving Your Content Marketing With Scannable Web Content

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    Bad news: People don't read your online content marketing these days; they merely scan most Web content. But with these tips you can write scannable, easy-to-understand text that will boost engagement.

  • How to Create Eye-Catching and Effective Headlines [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Writing

    Well-written headlines have the power to pull in customers to peruse your content and purchase your products. Before you write one, check out the following tips.

  • #SocialSkim: Emoji Hashtags, How Buzzfeed Stays Sticky, Plus 11 More Stories in This Week's Roundup!

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Even quiet weeks in social can hide big news. Find out how many people joined Periscope in its first 10 days and how well Twitter did in Q1. Also: the birth of emoji hashtags... and the secret to Buzzfeed's video success. Skim to stay socnet-savvy.

  • Marketing 404 Errors: Six Marketing Stars Open Up About Their Mistakes (and What They Learned From Them) [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

    Marketing stars Christopher Penn, Chris Brogan, Goldie Chan, Carlos Hidalgo, Katie Martell, and MarketingProfs' own Nina Bell share mistakes and missed marketing opportunities and lessons those experiences taught them. MarketingProfs Chief Content Officer Ann Handley co-hosts this special 404th episode.

  • Customer Experience, Innovation, and Technology: Marketing Smarts Podcast, Recorded Live at Adobe Summit

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Martech

    Six marketing experts sit down with Kerry O'Shea Gorgone at Adobe Summit to talk customer experience, creativity and innovation, the 25th anniversary of digital advertising, and more.

  • Five Ways to Make Your Marketing Copy a Whole Lot More Engaging

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    Writing better copy isn't difficult, but it does take a reset of how you think about marketing copy. Follow these five steps to find your brand's authentic voice and connect with customers.

  • Five Ways to Make Your Marketing Copy a Whole Lot More Engaging

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    Writing better copy isn't difficult, but it does take a reset of how you think about marketing copy. Follow these five steps to find your brand's authentic voice and connect with customers.

  • The Link-Building Bible: Over 100 Tips, Tricks and Tactics for Rapidly Building Link Popularity

    Article

    CONTENT TYPE: Article | TOPIC: None

    Link building is the tactic of getting other Web sites to link to your Web site. Getting inbound links from well-ranked, reputable, and relevant sites means that your Web site will receive good rankings and a lot of free traffic. Here is checklist of actions you can take to rapidly increase the link popularity of your Web site.

  • SWOT Team: Standing out From the Crowd

    Article

    CONTENT TYPE: Article | TOPIC: None

    How does a writer develop a niche and stand out from the competition? Also this week, read your answers to last week's dilemma: How do we get paid what we are worth?

  • Why ABM and Inbound Don't Play Nice: Joe Chernov, InsightSquared CMO, on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Account-Based Marketing

    Joe Chernov, chief marketing officer at sales intelligence company InsightSquared, discusses why account-based marketing and inbound are often at odds, how brand marketing is coming back, and why 2018 is the year of customer marketing.

  • How to Choose the Perfect E-Book Topic

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    E-books are valuable fuel for your content marketing engine. They assist in positioning companies as thought leaders, they provide value to customers and prospects, and they generate leads. But what should your e-book be about? And how do you decide?