FILTERS

clear all

Content Type

Events

Topics

Recency

Time to Complete

Subject Matter Expert

RESULTS

Refine Search
Sort by:

  • How to Create a Successful Business Blog: 8 Planning Tips (Part 1 of 2)

    Article

    CONTENT TYPE: Article | TOPIC: None

    Who doesn't have a business blog these days? Maybe you? Fret no more. Here are the necessary steps to planning and implementing a corporate blog. This first article examines the key decisions on subject, mission, audience targeting, market survey, blogger selection, securing of a corporate champion, and the "go" decision.

  • Why 'Best Buddy' Emails Work So Well. Sometimes.

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    Recently, we have been seeing more and more emails that take the "instant best buddy" approach: You sign up for some information on a site, and minutes later you receive a breathless email and hear how the author has just taken his kids to the beach, but simply had to rush home and share some terribly important news about an upcoming product launch. It's tempting to dismiss these emails. But here's the thing: They work.

  • Best-Practices for Increasing Your Online Form's Conversion Rate

    Article

    CONTENT TYPE: Article | TOPIC: None

    Left unsupervised, your online forms can cause a lot of trouble for your conversions. However, optimize your forms for performance and they'll become your website's greatest money-making asset. The choice is yours.

  • Six Effective Ways to Clear 'Content Block' [Infographic]

    Article

    CONTENT TYPE: Article | TOPIC: None

    Often, great ideas come to us when we least expect them, but it's annoying when we can't generate content on deadline. Still, don't worry, this is the 21st century... We have technology and experience on our side.

  • How to Structure Your Content for Organic Google Rankings: A Proven Process

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Marketers covet Page One of Google search results for a reason: It's chock-full of possibilities for website traffic, leads, and conversions. Here's a tried-and-true process for creating content that ranks.

  • How to Increase Your Domain Authority by Building Links

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: SEO

    Need to bulk up? Building links takes time. But in this lesson you'll learn some quick ways to build more links (the good kind!), helping you to increase your domain authority.

  • From Onboarding to Ousting: How to Manage Freelance Writers

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Just because freelance writers aren't employees doesn't mean they aren't a valuable part of your marketing team. Here's how to seek out those who are right for you and bring them on board, and what signs to look for that they might not be working out.

  • Fast-Track Your Content Marketing: An Infallible Method for Speeding Up Program Adoption

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Indecision, internal squabbles, poor protocols, and fear of finishing and "shipping" can paralyze marketing initiatives. But your content program doesn't have to go down that rabbit hole. Here are tips for quickly instituting a content marketing program.

  • Ghostwriting Blog Posts for Sales Reps? Read This First.

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    Blogging is a great way for sales reps to establish credibility, but it's up to us marketers to ensure the brand's best face is put forward with clear, concise, and appropriate messages that aren't too salesy. Here's how.

  • Mindful Living for Marketers: MarketingProfs Founder Allen Weiss on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Career Development

    MarketingProfs founder and mindfulness teacher Allen Weiss explains how mindfulness and meditation can help marketers survive and thrive in stressful situations (like, say, a pandemic).

  • Best-Practices for Developing a B2B Online Review Program

    Article

    CONTENT TYPE: Article | TOPIC: None

    Online reviews appear in search results when people are evaluating your product or service, and professionals regularly frequent review sites when searching for solutions.

  • How to Promote Your Book (Even When You Have No Time): Fauzia Burke on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    Book marketing and publicity expert Fauzia Burke has run campaigns for Mary Higgins Clark and Tom Clancy, among many others. Here, she shares tips from her recent book, Online Marketing for Busy Authors.

  • 2016 B2B Content Marketing Benchmarks, Budgets, and Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    How do B2B marketers measure content marketing success? Which metric do they say is most important? Which tactics do they use? What increases content effectiveness? What do the most effective B2B marketers do differently?

  • The Dark Side of Blogging: Warnings From Leading Bloggers

    Article

    CONTENT TYPE: Article | TOPIC: None

    Many businesses and individuals have leaped blindly into the blog pool. Countless bloggers have found the water a bit too chilly and have abandoned blogging altogether. Still others are barely keeping their heads above water as they grapple with the challenges of blogging. Perhaps you are contemplating blogging? Leading bloggers have some important warnings for you.

  • Holiday Mailings: The What, When, and How of Cutting Through the Clutter

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    A lump of coal in your Christmas stocking—that's what the most recent holiday mailing you managed may have felt like. So while the pain and memory are relatively fresh, let's take a look at some smarter ways to get out a holiday mailing, assuming that angst of holiday mailings is a fact of life for most businesses.

  • Experts: Internet Will Enhance Our Intelligence

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    A decade from now, the Internet will have redefined the way we read, write, and gather knowledge to skills largely built around gadgetry and applications, according to a new study from Pew Internet.

  • Why You Should Consider Hiring a Brand Journalist: Joe Chernov of Eloqua [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Why should you hire a brand journalist? In this episode of Marketing Smarts, Joe Chernov, Eloqua's vice-president of content marketing, explains why hiring a brand journalist can make all the content you produce better.

  • Are You Creating Purposeful Content?

    Article

    CONTENT TYPE: Article | TOPIC: None

    We are in the age of information overload, with a plethora of blogs for every topic imaginable. We don't have time to read everything. And we need to maximize value: We read content to learn, after all. Which is why marketers must create purposeful content.

  • How Agile Project Management Saved My Marketing Team

    Article

    CONTENT TYPE: Article | TOPIC: None

    Here's a quick crash course on the agile project management methodology and how I, as a marketer, applied it to managing my team. I hope to help you identify where you can improve your marketing project management.

  • Nine Surefire Ways to Make Your Blog Fail

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Blogs provide an excellent platform for engaging with customers, but many bloggers make fundamental mistakes that can seriously harm their success. Here is a list of nine unforgivable blogging offenses you should avoid.