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CONTENT TYPE: Article | TOPIC: Marketing Management

Just because freelance writers aren't employees doesn't mean they aren't a valuable part of your marketing team. Here's how to seek out those who are right for you and bring them on board, and what signs to look for that they might not be working out.

CONTENT TYPE: Article | TOPIC: Marketing Content

Indecision, internal squabbles, poor protocols, and fear of finishing and "shipping" can paralyze marketing initiatives. But your content program doesn't have to go down that rabbit hole. Here are tips for quickly instituting a content marketing program.

CONTENT TYPE: Article | TOPIC: Writing

Like a house of cards, a marketing message takes a long, painstaking time to build up -- yet only moments to knock down.

CONTENT TYPE: Article | TOPIC: Writing

Typical marketing communications are full of buzzwords that use “powerful” language in an effort to communicate a message. They succeed only in blurring their message so that it becomes meaningless.

CONTENT TYPE: Article | TOPIC: None

E-mail is abused by innocent victims, just as alcohol, drugs and food are. Here's a 12-step program for the electronically afflicted.

CONTENT TYPE: Article | TOPIC: Writing

A customer-focused approach to marketing communications applies whether you're a property manager renting out high-end vacation homes in Maine to wealthy residents of NYC, or an international high-tech company providing support to clients who rely on an enterprisewide accounting software. No matter what you sell or to whom, by framing your marketing message from the customer's point of view first—not yours—you'll craft much more targeted copy: customer-centric copy.

CONTENT TYPE: Article | TOPIC: None

Who doesn't have a business blog these days? Maybe you? Fret no more. Here are the necessary steps to planning and implementing a corporate blog. This first article examines the key decisions on subject, mission, audience targeting, market survey, blogger selection, securing of a corporate champion, and the "go" decision.

CONTENT TYPE: Article | TOPIC: Writing

Recently, we have been seeing more and more emails that take the "instant best buddy" approach: You sign up for some information on a site, and minutes later you receive a breathless email and hear how the author has just taken his kids to the beach, but simply had to rush home and share some terribly important news about an upcoming product launch. It's tempting to dismiss these emails. But here's the thing: They work.

CONTENT TYPE: Article | TOPIC: None

Many businesses and individuals have leaped blindly into the blog pool. Countless bloggers have found the water a bit too chilly and have abandoned blogging altogether. Still others are barely keeping their heads above water as they grapple with the challenges of blogging. Perhaps you are contemplating blogging? Leading bloggers have some important warnings for you.

CONTENT TYPE: Article | TOPIC: Writing

A lump of coal in your Christmas stocking—that's what the most recent holiday mailing you managed may have felt like. So while the pain and memory are relatively fresh, let's take a look at some smarter ways to get out a holiday mailing, assuming that angst of holiday mailings is a fact of life for most businesses.

CONTENT TYPE: Article | TOPIC: None

We are in the age of information overload, with a plethora of blogs for every topic imaginable. We don't have time to read everything. And we need to maximize value: We read content to learn, after all. Which is why marketers must create purposeful content.

CONTENT TYPE: Article | TOPIC: None

Here's a quick crash course on the agile project management methodology and how I, as a marketer, applied it to managing my team. I hope to help you identify where you can improve your marketing project management.

CONTENT TYPE: Article | TOPIC: Social Media Marketing

Blogs provide an excellent platform for engaging with customers, but many bloggers make fundamental mistakes that can seriously harm their success. Here is a list of nine unforgivable blogging offenses you should avoid.

CONTENT TYPE: Article | TOPIC: Writing

Blogging is a great way for sales reps to establish credibility, but it's up to us marketers to ensure the brand's best face is put forward with clear, concise, and appropriate messages that aren't too salesy. Here's how.

CONTENT TYPE: Article | TOPIC: None

Online reviews appear in search results when people are evaluating your product or service, and professionals regularly frequent review sites when searching for solutions.