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Samuel Clemens created the cherished celebrity known as Mark Twain as surely and craftily as he created Huck Finn. The man had "platform" a century before the concept had circulation.

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Some optimizing recommendations are jarring for PR practitioners who’ve honed the craft of writing releases.

CONTENT TYPE: Article | TOPIC: Writing

Your newsletter content should of course be timing, relevant and compelling. Give it an edge by injecting some personality as well.

CONTENT TYPE: Article | TOPIC: Writing

Most of the direct mail sent uses one of two copywriting techniques. In the author's view, neither works. The truth is there are only four ways of writing a direct mail ad that will raise your response rate.

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You don't have to be an award-winning copywriter to create effective sales letters. Here's the secret template that all top sales people use.

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Get this content marketing and PR tactic right, and you'll gain authority in your market, you'll improve your search engine optimization (SEO), and you'll spark conversations that can generate leads. Take these three steps to get started.

CONTENT TYPE: Article | TOPIC: Marketing Strategy

What are the 2025 trends shaping marketing, communication, writing, our lives? This is Ann Handley's annual list of What's In, What's Out for a new year.

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Here's a six-step process to dramatically increase the number and quality of your content pieces—in half the time it would otherwise take.

CONTENT TYPE: Article | TOPIC: Writing

Clearly, Abraham Lincoln knew the difference between the almost-right word—and, the right word. A distinction famously defined by Mark Twain some 25 years later as "the difference between the lightning bug and the lightning." With that thought in mind, here are a few choice words on word choice to help you get more of the right words into your communications. And, make your writing more effective.

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You're smart, tenacious and exceedingly good at what you do. But with little cash, here's how you can begin to make a big splash, attract clients and increase product/service visibility.

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Especially if you're targeting the twenty- and thirty-somethings who make up the core of the Millennial demographic, here's a handful of email marketing tips that will help you to boost engagement.

CONTENT TYPE: Article | TOPIC: Social Media Marketing

If you are a services professional of any kind, or you market for a services firm, here are five steps to take to improve you influence and the ROI of your online and social media efforts.

CONTENT TYPE: Article | TOPIC: Marketing Content

This article is for ambitious marketers. If you're one, you know that publishing the occasional blog post, though worthwhile, isn't enough to build authority. So, what can you do if you want to make a big-time dent in the infosphere? You need to do more—such as these five potent authority-builders.

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Blogs aren't for everyone. Consider both the advantages and the caveats.

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How do you avoid the pitfalls of case studies and make them work to your advantage? Here's a case history about doing case histories.

CONTENT TYPE: Article | TOPIC: Writing

Eliminate one or more of these common blunders, and your response will surely improve.

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rad Hill's popular books take highly technical concepts and present them in ways that are acccessible to the average reader. Here, he shares his take on the current and future search engine landscape and discusses his latest "Dummies" book.

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You want return visitors who are engaged by your blog content, because they are the folks most likely to convert to customers. The following "secrets" will help you turn casual visitors into loyal fans.