Search Our Marketing Resources

CONTENT TYPE: Article | TOPIC: None

You don't have to be an award-winning copywriter to create effective sales letters. Here's the secret template that all top sales people use.

CONTENT TYPE: Article | TOPIC: None

Get this content marketing and PR tactic right, and you'll gain authority in your market, you'll improve your search engine optimization (SEO), and you'll spark conversations that can generate leads. Take these three steps to get started.

CONTENT TYPE: Article | TOPIC: Writing

Clearly, Abraham Lincoln knew the difference between the almost-right word—and, the right word. A distinction famously defined by Mark Twain some 25 years later as "the difference between the lightning bug and the lightning." With that thought in mind, here are a few choice words on word choice to help you get more of the right words into your communications. And, make your writing more effective.

CONTENT TYPE: Article | TOPIC: None

Here's a six-step process to dramatically increase the number and quality of your content pieces—in half the time it would otherwise take.

CONTENT TYPE: Article | TOPIC: None

Especially if you're targeting the twenty- and thirty-somethings who make up the core of the Millennial demographic, here's a handful of email marketing tips that will help you to boost engagement.

CONTENT TYPE: Article | TOPIC: None

You're smart, tenacious and exceedingly good at what you do. But with little cash, here's how you can begin to make a big splash, attract clients and increase product/service visibility.

CONTENT TYPE: Article | TOPIC: None

Blogs aren't for everyone. Consider both the advantages and the caveats.

CONTENT TYPE: Article | TOPIC: Social Media Marketing

If you are a services professional of any kind, or you market for a services firm, here are five steps to take to improve you influence and the ROI of your online and social media efforts.

CONTENT TYPE: Article | TOPIC: Marketing Content

This article is for ambitious marketers. If you're one, you know that publishing the occasional blog post, though worthwhile, isn't enough to build authority. So, what can you do if you want to make a big-time dent in the infosphere? You need to do more—such as these five potent authority-builders.

CONTENT TYPE: Article | TOPIC: None

Guest article or post submissions can be a great asset to a publication, but they can also be an excuse for bad content to slip through the cracks. Here's what makes for the best guest content.

CONTENT TYPE: Article | TOPIC: Writing

Without even knowing it, you may be hindering project success and timelines. Knowing what makes your copywriter tick versus what ticks them off can mean all the difference between a healthy work environment and a dysfunctional one.

CONTENT TYPE: Article | TOPIC: Writing

Jargon isn't necessarily gibberish. Use it right, and you can make your content more effective. But the most commonly used jargon doesn't do that at all.

CONTENT TYPE: Article | TOPIC: None

rad Hill's popular books take highly technical concepts and present them in ways that are acccessible to the average reader. Here, he shares his take on the current and future search engine landscape and discusses his latest "Dummies" book.

CONTENT TYPE: Article | TOPIC: None

How do you avoid the pitfalls of case studies and make them work to your advantage? Here's a case history about doing case histories.

CONTENT TYPE: Article | TOPIC: Writing

Eliminate one or more of these common blunders, and your response will surely improve.

CONTENT TYPE: Article | TOPIC: None

You want return visitors who are engaged by your blog content, because they are the folks most likely to convert to customers. The following "secrets" will help you turn casual visitors into loyal fans.

CONTENT TYPE: Article | TOPIC: None

Here are some specific tactics for getting more happy customers to share the good word about your business, product, or service.