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  • CCPA Is Here, But Not Enough Marketers Are Paying Attention

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Without easy-to-follow guidelines, it's hard to ensure proper CCPA compliance, including the involvement of those (internally and externally) who have a role to play in compliance. So, if you feel behind or lost, or you don't know what to feel about CCPA, this article should help.

  • 10 Steps Marketers Can Take to Prepare for 'California's GDPR'

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Phew, you survived GDPR! Time to relax and... wait, what? The California Consumer Privacy Act was recently passed? Here's how marketers can get ahead of the competition by preparing for the new legislation that goes into effect in 2020.

  • GDPR vs. CCPA: Data Privacy and US Marketers [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    In less than three months, "California's GDPR"—the California Consumer Privacy Act (CCPA)—will be come into effect. How are those data-privacy regulations similar, and how are they different? And do you need to comply? Here's what marketers need to know.

  • CCPA: Questions of Privacy, Compliance, and Enforcement

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    In three weeks, on January 1, 2020, the California Consumer Protection Act (CCPA), goes into effect. As a result, for the first time, US businesses will be subject to a far stricter set of privacy regulations in-country.

  • Transparency and Trust: The Key Links Between Data Regulation and Customer Experience

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Today, data is the most important ingredient for crafting truly personalized experiences, delighting customers, and delivering exceptional value. The marketer's dilemma in the age of data regulation is how to collect that data. Here's what we need to do.

  • Are You Ready for GDPR? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    The deadline for GDPR compliance is fast approaching. Are you prepared? This infographic explains the goals of the General Data Protection Regulation and gives companies a road map for becoming compliant.

  • What Is GDPR, and How Can It Impact Your Business? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None of the above

    "GDPR" has been a buzzword lately, but it's an important one. Failure to comply with new European data regulations—even if your business is US-based—could mean serious consequences.

  • A Marketer's Checklist: Are You Ready for GDPR Compliance? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    The General Data Protection Regulation is about to go into effect, but many marketers are still unprepared for it. Here's a checklist for digital marketers to make sure they comply with the pending regulation's provisions.

  • What You Need to Know About GDPR and Data Privacy: Lisa Loftis of SAS Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Measurement & Analytics

    Lisa Loftis of analytics software company SAS updates marketers on the General Data Privacy Regulation ('GDPR') and offers advice on how to keep your data collection activities legal.

  • What CMOs Need to Know About the Looming General Data Protection Regulation (GDPR)

    Article

    CONTENT TYPE: Article | TOPIC: None

    GDPR goes into effect in two months, but most US companies are not prepared. Here are seven questions marketers should be asking themselves and their companies to ensure compliance—and avoid fines.

  • GDPR Is Already Here: A Simple Marketing Guide for Compliance

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    GDPR may seem like a burden, but it helps us marketers think Customer First. Here's how to make sure you not only comply with GDPR's regulatory requirements but also provide customers what they need.

  • Why Data Governance Is Crucial in Modern Marketing, CX, and Compliance

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Learn why data governance is crucial for marketers to enhance customer experience, ensure compliance, and drive strategic success in marketing. Read more.

  • What's Trending in Email Marketing Today: Fall 2019 Update

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Email Marketing

    Taking a close look at what's trending in email marketing today, GetResponse analyzed four billion emails sent from 126 countries across 19 industries. Here are five email marketing insights from that analysis.

  • How to Get Personal With Your Marketing: Alyce CEO Greg Segall on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Demand Generation

    Even in the era of data protection legislation, some marketers continue to adhere to old ways. But a massive upheaval of marketing will occur in the next couple of years, which is why smart marketers will focus on building long-term relationships through personalization.

  • The Top 7 Digital Media Trends CMOs Need to Keep Up With in 2023

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    In today's fast-paced digital world, keeping up with media trends is essential for businesses to stay relevant and competitive. This article covers seven trends that are particularly relevant for CMOs.

  • Beyond Open Rate: Eight Metrics for More Effective Email Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Was your campaign email opened? If the recipient just deleted it anyway, maybe it doesn't matter. Try shifting your email measurements to these eight metrics instead.

  • Post-Cookie Digital Marketing Will Be Vibrant and Seamless

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    Google has done ad tech a service by retiring third-party cookies. Let's bid adieu to the outdated cookie (good riddance!) and embrace better digital marketing.

  • 2022 Marketing Predictions for an Increasingly Digital World

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    2020 and 2021 have been transformative for B2B marketers, and the trend toward digitalization of marketing will continue into 2022, argues this article.

  • The Email Year in Review: 2019's Important Developments in Email

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    In 2019, email held on to its crown as the monarch of marketing channels. As we begin a new decade, let's reflect on some of last year's most talked-about and important moments in email.

  • Consumer Trust and Privacy: The Marketer's Challenge

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Privacy concerns have reached a boiling point. Consumers, regulators, Web browsers, advertisers, brands... all are evolving to meet the changing privacy landscape. Marketers are considering how to best reach customers while respecting their privacy and earning their trust. See what lies ahead in 2020 and beyond.