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  • Be the Lobster on the Cheese Plate: Author Mark Harari on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

    Marketing veteran Mark Harari talks positioning and crisis communication, and he shares tips from his new book, Lobster on a Cheese Plate.

  • Four Marketing Elements Behind the Rise of Dogecoin

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Dogecoin was created as a joke in 2013, after two hours of development by an engineer and an entrepreneur. So how can we explain the recent Dogecoin frenzy? From the perspective of marketing, what turned a joke into the fifth-largest cryptocurrency by market cap? Let's take a look.

  • A 17-Step Process for Creating High-Performing Articles [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    How exactly do you create an effective piece of content? A recent infographic from Orbit Media Studios outlines an effective strategy for developing high-performing articles.

  • How to Build a Solid Channel-Partner Marketing Plan

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    One of the easiest ways to scale your business—and earn more revenue with less effort than it takes to build new products—is to work with channel partners. Ensure your success by building a solid marketing partnership.

  • Why Do B2B Marketers Need an Agile CMS?

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    What is an agile content management system? What are its key components? And why is an Agile CMS essential for ensuring timely, seamless experiences across channels for B2B businesses? Find out in this article.

  • What Makes a Brand Best-in-Class on Social Media

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Marketers and consumers differ in what they believe makes a brand best-in-class on social media, according to recent research from Sprout Social.

  • How to Build a Standout Brand

    Master Class

    CONTENT TYPE: Master Class | TOPIC: Branding

    Are you looking to build a brand that stands out in our crowded, distracted, digital world? Then you won't want to miss this Master Class, taught by strategist, speaker, author, and educator Nick Westergaard.

  • Branding Today: The Basics of Brand Building

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: Branding

    The idea of branding may seem old school, but a strong brand is needed to help you stand out from in the noise. In this introductory lesson, we'll talk about these challenges and you'll get an overview of the seven dynamics you'll need to stand out.

  • Creating a Brand With Meaning: Standout Brands Stand for Something

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: Branding

    Your brand is more than just your logo and slogan. Everything you say and do is a part of the meaning you create in the hearts and minds of those you serve. In this lesson you'll learn how to build a strong foundation by defining your brand spark and brand promise.

  • Structuring for Success: Know Your Brand Blueprint

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: Branding

    During this lesson, you'll learn how to evaluate your brand touchpoints—the building blocks and core elements—and determine which ones are most helpful in standing out in the hearts and minds of your customers.

  • Communicating Your Brand: How to Shape and Share Your Story

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: Branding

    Stories help us build brands that stand out. In this lesson, you'll learn how to tell your brand's core story, identify your main character, and define your brand voice.

  • Creating Unique Branded Content: What Can You and You Alone Create?

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: Branding

    Content is king. Content rules. But there's too much content today! What's a brand builder to do? During this lesson, you'll learn sustainable systems for creating unique content based on customer challenges and pain points.

  • Cultivating Circles of Community: Branding From the Inside Out

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: Branding

    People are key to building a strong, authentic brand. In this lesson, you'll develop a system for developing strong relationships among your community of brand advocates—from your employees to your best customers.

  • Clarity Wins: Why Transparent, Simple Brands Stand Out

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: Branding

    Brands today have to be transparent in what they say and what they do. Also, as complex as our world is, simplicity is key in standing out. During this lesson, you'll learn how to audit your brand for clarity—both in terms of transparency and simplicity.

  • Mapping Your Brand Experience: Clear, Coherent, and Consistent

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: Branding

    You build your brand through everything you do, from traditional one-way touchpoints like advertising to interactive touchpoints like social media. In this lesson, you'll learn to map your brand experience—both online and off—and address any gaps you may have.

  • Branding Tomorrow: The Ongoing Work of Branding

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: Branding

    With the seven dynamics mastered, it's time to focus on the ongoing work of brand building. During this final lesson, you'll learn to connect your day-to-day branding to important organizational concepts, like company culture and growth.

  • Four Characteristics of Won Sales Deals

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Sales deals that are won tend to have shorter time frames than lost deals, more email communication, more meetings, and more stakeholder involvement, according to recent research from People.ai.

  • Positioning as the Foundation for Great Messages

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    The goal of positioning, which is a strategic process, is to create benefit associations in the minds of your prospective customers. That's because your brand messaging won't hold up unless you've first built your positioning. Here's what you need to know.

  • How to Create a Powerful Email Marketing Funnel [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    Email marketing funnels can help you lead people from interest to action. So, how can you build an effective one?

  • How the World's Greatest Brands Do Mass 1-to-1 Marketing

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Strategy

    As a marketer today, you've always got to be listening and engaging with a myriad of customers and prospects on an ever-growing number of channels and platforms. But you also need sleep. So how can you do it all? The answer is mass 1-to-1 marketing. Sponsored by Sprinklr.