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  • Are Cognitive Biases Causing You to Make Bad Marketing Decisions?

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Cognitive biases--thought traps--are the enemy of rational decisions. But rational decisions based on data are vital for marketing and business success. Avoid these common cognitive biases.

  • Three Less-Popular Content Marketing Tactics That Still Generate Traffic, Links, and Social Shares

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    This article shares three less-popular content marketing tactics that still work really well to generate traffic, links, and social shares.

  • What's Next for Influencer Marketing?

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Social Media Marketing

    As influencer marketing strategies evolve, marketers and audiences see the benefits--and challenges. What can we expect from influencer marketing in the near future?

  • The Most Effective PPC Ad Channels

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Marketers say text-based search advertising is the most effective pay-per-click (PPC) channel and display advertising is the least effective PPC channel, according to recent research from Hanapin Marketing.

  • Why Customers Leave—and How You Can Keep Them [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Customer Experience

    One bad brand experience can turn even a loyal customer over to your competitors, so providing stellar service is a must. See how brands can better communicate with customers to encourage retention and loyalty.

  • Lead Management Process for ABM Is Not What You Think It Is: Six Key Differences

    Article

    CONTENT TYPE: Article | TOPIC: Account-Based Marketing

    Your new ABM program will need a new lead management process: The parts may be similar to your current process, but they work differently for ABM.

  • Four Answers to Your Business Questions About Voice Search

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    These are commonly asked questions (and their answers) about voice search, which is top of mind with marketers and businesses because so many searches are being conducted across Siri, Alexa, Google Home, and Cortana.

  • Seven Challenges Plaguing the Modern Workplace [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    What is the state of work in 2018? Are workers at large companies happy with their colleagues, productive at the office, and fulfilled by their jobs? Check out the findings of this Workfront study.

  • The Meteoric Rise of Podcasting—and Podcast Advertising [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    Advertising are pouring money into podcast ads, and for good reason. The audiences tend to be targeted, tech-savvy, high-income-earning, and educated. Check out who's listening and why your brand might want to tune in.

  • How to Win Friends Who Influence People: SAP Ariba's Amisha Gandhi on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Content

    SAP Ariba's vice-president of influencer marketing, Amisha Gandhi, discusses the company's approach to building lasting relationships with industry influencers.

  • Frenemies: The Battle of Rival Brand Fans on Social Media

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    The assumption is that negative comments of rival fans hurt the involved brands--at least on the social media channels on which those comments and interactions take place. But is that really the case?

  • A Guide to Using Video in Your Sales Prospecting

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Sales emails are often easily overlooked, but adding video to your emails can give your company the competitive edge. Here's a guide on how to do that and which tools can help.

  • The 25 Most Relevant Brands to US Consumers

    Chart

    CONTENT TYPE: Chart | TOPIC: Branding

    Apple, Amazon, and Pinterest are the most relevant brands to consumers in the United States, according to recent research from Prophet.

  • Word-of-Mouth: Why Chatter Matters for Your Brand [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Are your marketing efforts overlooking one of the most effective channels: word-of-mouth? Getting people to talk about and recommend your brand can have a huge impact on conversions. See who people trust and what gets people talking.

  • Six Ways to Increase Revenue With Email Personalization

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Increase your email program's ROI by knowing your who customers are and what content they want to see. Use these six methods to personalize your emails beyond the basics.

  • How to Create a Video Marketing Strategy

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Before investing time and money into video marketing, make sure you have a strategy that aligns with your business goals.

  • Too Much of a Good Thing? Take Your Data From Overwhelming to Useful

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Martech

    So much data and so little idea what to do with all of it. Here's how to get a handle on all that data and put it to work for you—to make better decisions and achieve better campaign results.

  • The State of B2B Marketing Data Quality in 2018

    Chart

    CONTENT TYPE: Chart | TOPIC: Demand Generation

    B2B marketers increasingly believe data quality is key to successful campaigns but nearly half are not confident in the quality of their own data, according to recent research from Dun & Bradstreet.

  • 2019 B2B Content Marketing Benchmarks, Budgets, and Trends: A First Look at New Research

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Here are the 2019 B2B content marketing research results from MarketingProfs and CMI. See what key actions and approaches you can take to improve your own content marketing program.

  • The Influence of Instagram [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Instagram has major potential to bring awareness to your brand—and you don't always have to pay celebrity prices to be seen. The channel is growing fast, in part thanks to the influence of advocates and small influencers.