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  • Six Lead Generation Tactics to Use in Your Social Media Channels

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Each of these handful of tactics you can use in conjunction with your social media efforts can boost your lead counts. There is no one-size-fits-all solution, however; you'll need to experiment to find which work best for you. Check out these potentially winning lead-gen tactics.

  • A Brand Storytelling Framework From Rudolph the Red-Nosed Reindeer

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    The beloved American children's classic Rudolph the Red-Nosed Reindeer was published in 1939 by the Montgomery Ward department store. So it's tempting to think of it as yet another lasting piece of seasonal content marketing. Except Rudolph is so much more than that. It's also a handy framework for telling our own brand stories.

  • 2018 Year-end Episode of Marketing Smarts: What Marketers Need to Know for 2019 [VIDEO]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

    21 industry stars, 21 pieces of valuable advice for you to up your marketing game in the new year: don't miss this special yearend video episode of the Marketing Smarts podcast!

  • 2018 Holiday Sales Kickoff: Record-Breaking E-Commerce Results? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    If initial holiday sales figures generated between Thanksgiving Eve and Cyber Monday are any indication, 2018 could be a record-breaking year for e-commerce. Check out some of the more interesting stats and initial figures behind that proposition.

  • How Quickly Should Brands Respond to Consumers on Social Media?

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Most US adults say brands should respond to consumers' comments on social media within a day, according to recent research from Clutch.

  • Maximize Customer Engagement With the Right Insights From the Right Data

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Effective data collection and analysis are essential for better customer relationships. From achieving true personalization to predicting behavioral patterns and creating ongoing conversations, improving customer engagement all starts with deriving insights from data. Take these three steps to get there.

  • SEO Professionals: Why You Should Guarantee SEO Results

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Dear SEO professionals: Clients don't simply want our SEO recommendations... they want guaranteed results. Why should you offer SEO guarantees? When should you offer SEO guarantees? And what kind of SEO guarantees should you offer? Read on to find out.

  • Going Hyper-Local: How Sponsoring an Event Can Grow Your Business [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Event Marketing

    Sponsoring an event can be an effective way to improve brand awareness, and it can even help your local SEO efforts. And sponsorship doesn't have to be monetary. Your company can give back in many ways—and get positive recognition in return.

  • Local Business Reviews on Google: Ranking and Rating Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: SEO

    Business that rank among the top 3 in Google's local search results tend to have more reviews and a slightly higher average star rating than businesses that rank in the fourth through tenth positions, according to recent research from BrightLocal.

  • A Small Business Guide to Facebook Chatbots [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Martech

    Small businesses have a reputation for being more personal than big corporations, but that doesn't mean that technology can't help. In fact, chatbots may be a way to give your customers even more customized attention than you could otherwise. Check out the infographic to see how.

  • CMOs Need to Focus to Survive: Three Priorities to Ditch and Three to Latch On To

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Here's the hard truth: Most CMOs will never be able to get all their work done. Yet, Marketing is critical to the success or failure of organizations. The solution? A rigorous focus on the things that matter most. So here are three areas for CMOs to prioritize, and three to let go of.

  • The Three Areas of Marketing That AI Will Reinvent First

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    Why is online marketing poised to be heavily influenced by AI? Because many marketing processes are already automated—and so can be managed by AI technologies relatively easily. And because AI can improve the performance of marketing campaigns and drive revenue. These three areas of marketing will likely be affected first.

  • 2019 B2C Content Marketing Benchmarks, Budgets, and Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Most B2C marketers are seeing improved results from content marketing and plan to increase their spending on it in the year ahead, according to annual research from MarketingProfs and Content Marketing Institute.

  • How to Use the Right Charts and Graphs for Your Data [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Measurement & Analytics

    It's one thing to have data to share. It's another to communicate your data in a way that helps you demonstrate your point. If you want to be persuasive, you have to show your data in a useful way. Here are several types of charts and graphs with explanations of when to use (and not use) each.

  • How to Optimize Your LinkedIn Profile for Inbound Sales Inquiries: Get Found by Buyers

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Many of us make the mistake of treating LinkedIn as simply an online Rolodex or a glorified CV, rather than an inbound marketing channel that can be optimized for sales inquiries. That is a huge misstep. Find out how to turn your LinkedIn profile into a powerful inbound sales asset.

  • Tradeshow Branding Do's and Don'ts: How to Maximize ROI and Results at Industry Events

    Article

    CONTENT TYPE: Article | TOPIC: Event Marketing

    Whether you're a budget-challenged startup or a corporate marketer headed to a tradeshow for the first time, it can be daunting to prepare your company's branding for an appearance at a major industry event. These do's and don'ts will help you achieve great results.

  • The State of Blogging: Post Length and Publishing Frequency Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Bloggers are writing longer posts and spending more time crafting pieces than in years past, according to recent research from Orbit Media.

  • Building a Brand and Giving Back: Country Star Jimmy Charles on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Customer Experience

    Singer-songwriter and "Nashville Star" alum Jimmy Charles joins Kerry O'Shea Gorgone of MarketingProfs to discuss building an entertainment brand today, the importance of giving back, his work as spokesperson for ZERO: The End of Prostate Cancer, and his new nonprofit organization to support cancer patients: I Am Not Alone.

  • Five Buzzworthy SEO Trends for 2019

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    You knew this article was coming: the hottest SEO trends for the year ahead. Some of these trends you've already seen this year, and some are new, but we can definitely expect to see more of all of them in 2019. Check them out to prepare your SEO efforts for next year.

  • Four Steps to Ensure Your Email Campaigns Work

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    A common fallacy regarding email programs is that once you set them up, they are self-sustaining. That couldn't be farther from the truth. Make sure your email campaigns actually work as you'd like them to. Take these four steps.